P R O D U C T R O A D M A P

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A N A L Y T I C S A D V A N C I N G T R A D E

M A R KE T I N GJ E F F R I C E , M D ( M a r k e t i n g D u d e )

Active Blogs Client-Specific Proposals and RFPs/RFIs

New Website Branded Sales Collateral

Case Histories

Channel

Other Google Properties (for SEO)

Current Job Postings

4

Site Performance

5

Organic SearchSome minor victories in the area of organic search. Keep in mind, prior to launching the new site, the only way we showed up on the 1st page (not the top spot on the 1st page – just somewhere on the 1st

page; even below the fold) was to search on Atlas Rogers, AR.

I call these minor victories because each search query includes the word “Atlas.”

Content Marketing

Public/Media Relations

EventsSEOValue-Added Pricing

Email and Retention Campaigns

Other Elements Inside the Atlas Marketing Playbook

Advisory BoardUser Community

Targeted Communications Defined by the Sales Cycle

Web TrafficSocial MediaPay-Per-Click

Organic Search

Case HistoryDemoClose