analytics, big data & tvc advertising for startups
TRANSCRIPT
Analytics, Big Data &TVC Advertising for StartupsOr how to grow your startup with data-driven TVC campaign and XYZ tools
http://itvad.vn http://adsplay.net http://trueview.xyz
About me
My info at http://nguyentantrieu.info
1. ½ software engineer and ½ entrepreneur 2. Tech Lead at AdsPlay.net and iTVad.vn3. Founder at RFXLab.com and TrueView.xyz
3 key questions in this presentation
1. Why’s Analytics?2. Why’s Big Data?3. Why’s TVC Advertising?
1) Why is Analytics ?
Why is Analytics ?
Source at https://hbr.org/2006/01/competing-on-analytics
You can not win big game without Analytics!
Winning in a Startup Game, you need …
CIA (Customer Intelligence and Analytics)
But “CIA” needs “A Beautiful Mind” like you - Founders and Marketers
Source at https://en.wikipedia.org/wiki/A_Beautiful_Mind_(film)
Who is “A Beautiful Mind” founder ?
And one of founders of Apple
This is a CIA tool for “A Beautiful Mind” founders, which is built at AdsPlay.net We call it the “TrueView.xyz”
… for XYZ (everything) in Digital Marketing !
2) Why is Big Data ?
How ?Data-Driven Business
This is Big Data
Data-driven strategies are really important steps to make important decision
Don’t waste your money ! Big Data could save ½ marketing budget
http://360.TrueView.xyz
Big Data + Market Research for next-generation agency network = ???
3) Why is TVC Advertising?TVC is Television Commercialssion commercials
Why is Advertising ?
But people hate Advertising, right ?
TVC Ad is about marketing core values with video !Steve Jobs is the architect of Apple's Branding Strategy
Source: https://www.youtube.com/watch?v=keCwRdbwNQY
Product branding is really important
Wait, Coca-Cola is not a startup !
Apple 1984https://en.wikipedia.org/wiki/1984_(advertisement)
Why is TVC Advertising ?
1. Branding awesome product2. Marketing core values
3. Connecting great UX with
Connecting UX (User eXperience)
with (Customer) more simple !
TVC Advertising + Big Data = ?
⇒ It’s just about Awesome KPIs
Summary in
3 keywords
#iTVadTVC
#TrueViewXYZ
#AdsPlayNet
Thank you !Find out more at
http://adsplay.net
http://itvad.vn