analytics & big data

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ANALYTICS & BIG ANALYTICS & BIG DATA DATA Transforming data into actionable insights using the power of analytics

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The opportunities presented by Big Data - and how Idiro can help you turn your data into money.

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Page 1: Analytics & Big Data

ANALYTICS & BIG ANALYTICS & BIG DATA DATA Transforming data into actionable insights using the power of analytics

Page 2: Analytics & Big Data

Confidential. Copyright © Idiro Technologies, all rights reserved.

Data opportunity Data opportunity

Successful companies understand and have implemented an effective data management strategy, and as result have gained competitive advantage over their competitors.

Without improvements in quality and completeness of data captured at source, changing processes and systems will have little or no impact.

“GOOD DATA IS THE LIFEBLOOD OF YOUR BUSINESS AND REQUIRES EFFECTIVE MANAGEMENT LIKE ALL OTHER ASSETS” *

* Source: Data is the lifeblood of your business, PWC.

Page 3: Analytics & Big Data

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Data – the challengeData – the challenge

“Often, there are multiple data systems that need to be integrated, an analytical capability that needs to be developed, and an advanced technical expertise needed to transform the data into useful information. What’s missing is an end-to-end understanding of how to get the right data, understand it, and then turn it into a growth-driven plan.”

Frank Wheeler, CMO of Nuveen Investments

Page 4: Analytics & Big Data

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Data challenges facing companiesData challenges facing companies

* Source: Economist Intelligence Unit, Big data; Harnessing a game-changing asset. Survey conducted in June 2011, involving 586 senior executives.

45

30

23We don’t have the right analytical skills to know how to use the data effectively

21

15

13

5

4

5

* What are your organisation' biggest challenges in extracting value from data?We have too much data and too few resources to manage them

We do not have the right skills in the organisation to manage data effectively

We cannot get data to the right people within the organisation

Don't know

We do not trust our data enough to inform critical decisions

Upper management does not see the value of data

We don't have the right data

Other

Page 5: Analytics & Big Data

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Idiro can helpIdiro can help

45% identified that their company had too much data and not enough resources to manage them effectively.

30% agreed they did not possess the right skills internally to manage data effectively.

THIS IS WHERE IDIRO CAN HELP

* Source: Economist Intelligence Unit, Big data; Harnessing a game-changing asset. 2011

Page 6: Analytics & Big Data

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The need for expert data analystsThe need for expert data analysts

Most companies understand the need for an effective data management strategy and are using some method of data capture, collation and analysis Due to a lack of expertise there is still disharmony between the ability to collect data and the ability to extract useful insights from it. Data can come from a multitude of sources e.g billing, point-of-sale information, CRM systems as well as social media, blogs etc. These high volumes and disparate source make big data a real challenge for any company that wants to understand and better server their customers.

Idiro can help.

Page 7: Analytics & Big Data

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Big data – by definitionBig data – by definition

Idiro provide the tools and know-how to effectively analyze big data.

In essence big data is the challenge, benefits and tools involved in gathering, manipulating and analysing massive amounts of data, often collected from disparate sources, that businesses

can now accumulate from all aspects of their operations.

Confidential. Copyright © Idiro Technologies, all rights reserved.

Page 8: Analytics & Big Data

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Turning data into knowledgeTurning data into knowledge

We take large amounts of data from various sources and turn it into useful business intelligence

1. Clean it

2. Build data marts & analytical models

3. Interrogate & deliver business intelligence

Using your data we can help you better understand your business and predict what will happen in the future.

Page 9: Analytics & Big Data

Confidential. Copyright © Idiro Technologies, all rights reserved.Confidential. Copyright © Idiro Technologies, all rights reserved.

How Idiro can help How Idiro can help

Gather, clean and structure data

Analyze, generate insights and knowledge

Go to market, measure, improve

Page 10: Analytics & Big Data

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Our technology Our technology

The Idiro SNA Plus platform is available on Hadoop – the platform of choice for Big Data practitioners.

Including Hive, HBase, Pig etc

Idiro SNA Plus is also available for Oracle 11.2

Page 11: Analytics & Big Data

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Who Idiro can help Who Idiro can help

Industry/ Sector Idiro Utilities Value identification ( model showing value of individual customers)

Churn predictionSegmentation

Telcos Churn predictionIdentify communities & segmentationRetention campaignsCross-sell & up-sell

Gaming Defection predictionConversion of non paying to paying customersSegmentationKey gamers identification

Retailers Idiro’s In-basket IntelligenceValue identification ( model showing value of individual customers)Analyzing customer sales informationProvide target lists for use in cross sell & up-sell campaigns.

Banking Value identification ( model showing value of individual customers)SegmentationCommunity identification Target lists for use in cross sell & up-sell campaigns

Airlines; Heathcare; Insurance etc. etc.

Value identification ( model showing value of individual customers)SegmentationCommunity identification Target lists for use in cross sell & up-sell campaigns

Page 12: Analytics & Big Data

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Case study: Analytics consulting for large Case study: Analytics consulting for large Utility company 2004 - 2012 Utility company 2004 - 2012

Retention campaign performance

Goal: To retain high/ medium value customers and win back high/ medium value customers that had left.

Process: Monthly retention campaigns were run targeting high and medium value customers with high and medium churn scores.

Result: Reduction in churn in the campaign group of approximately 50%

Page 13: Analytics & Big Data

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To conclude ……To conclude ……

The challenge & the opportunity: to understand and leverage the value within you company’s data.

The right partner: Idiro are pioneers in the big data movement and know how to help you turn your data into a performing asset. The right tools: Idiro’s analytical platform sits on Hadoop – the platform of choice for the biggest data companies in the world today i.e Google, Facebook, LinkedIn, Yahoo etc.

The perfect team: Idiro know how to extract real value from data, you know your company and industry best. Together we can significantly improve the overall performance of your business.

Page 14: Analytics & Big Data

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Next actionNext action

TELL US YOUR BUSINESS PROBLEM

USING YOUR DATA, WE WILL FIND A SOLUTION

IDIRO WILL EXTRACT THE MOST VAUABLE INSIGHTS FROM YOUR DATA THAT WILL ACHEIVE MAXIMUM RESULTS WHEN IMPLEMENTED TO HELP

ADDRESS YOUR BUSINESS PROBLEM

Page 15: Analytics & Big Data

THANK YOUTHANK YOUTransforming data into actionable insights using the power of analytics

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