analytics cloud computing

8/9/2019 Analytics Cloud Computing

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Abiba Systems | www.abibasystems.com


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ABIBA Systems


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Technology firm focused on being a Business Intelligence partner of choice forTelecom operators

We have a suite of advanced BI and analytics tools for telcos.

Our solution approach

Domain specific pre-built solutions

Rapid deployment for quick wins

User friendly solutions to improve end user product utilization


ABIBA Management

Promoter team have several decades of experience globally in companies inEurope, North America, Asia and Africa

Senior management team is highly qualified with experience in management and

technology


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Risk Analytics Which customer is going to default ?

Marketing Analytics Which customer will buy my newproduct ?

Collection Analytics What should I do to get my customerpay back the loan ?


Web Analytics How many hits do I get ? Who visits mywebsite ? Which content is boring ?

Supply Chain Analytics What is the most ideal location for

choosing a hub so that I gain max profit ?


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There are basically 2 approaches to analytics

Product Approach Buy an analytics tool and execute projects in house

Service Approach Source the projects to analytics companies whoexecute them using analytics tools



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150

120

90

60

$inmn


Y = ax1+bx2+cx3+dx4

0 20 40 60 80 100

30

$ in mn


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Data

Integration

Hardware

Intensive

Hardware

Intensive

Hardware

Intensive

Hardware

Intensive


Data

understanding

Data

Preprocessing

Data

ModelingValidation Scoring

Needs specialized

software


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Analytics

SoftwareSoftware as a Service

Analytics as a ServiceBirst


Platform

InfrastructureInfra. as a ServiceAmazon EC2

Platform as a ServiceDW as a Service


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Cloud Offerings IT Admin Developers Business Users Business

Analysts

AaaS

SaaS


PaaS

IaaS

Heavy usageLight usage


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Data

Integration

IaaS

IaaSIaaS

IaaS


Data

understanding

Data

Preprocessing

Data

ModelingValidation Scoring

Can subscribe for

modeling software

and scoring

engines (SaaS/

PaaS)

BI/Analytics Applications TIBCO Spotfire

High Processing Speed - Amazon EC2

Huge data storage Amazon EC2

Analytics platform Adapa


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Scalabilitywith on-demand, ready-to-useplatforms that adapt readily to growth.

Elasticitywith platforms thatexpand and contract whenneeded

Agilityof technicalinfrastructure & Projects

Faster time-to-paybackfor analytic applications


Infrastructure costreduction

Device and location independencemaking applications web accessible

Reliabilitythroughmultiplicity, redundancy

thereby reducing data disasters

Operational cost reductionespecially for heavy-liftingapplications such as very largedata warehouses.

As time &resourcesIs focused on businessresults instead ofinfras. mgmt.


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Are my business activities and metrics exposed on theInternet?

Are they intrusion-proof and hacker-proof?SecuritySecurity

Is proprietary data at risk of becoming publicly exposedinformation?

What about anonymity of my customers, business partners?PrivacyPrivacy


oes mee e regu ar y cons ra n s

What should be done to meet the constraintsComplianceCompliance

Is control diminished with cloud computing?

Can the responsibility be fulfilled if the infrastructure is remoteand virtual?

Infra. ControlInfra. Control

Can the IT infrastructure be bypassed?

Will business units deploy their own applications in the cloudwithout enterprise-level integration?

GovernanceGovernance


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Higher Gain

from cloud

delivery

Web Serving

CollaborationNumerical

ComputeSME ERP/

SCM/CRM

DWHAnalytics &

DataminingApplication Devt

& Testin


Lower pain tocloud delivery

Higher pain to

cloud delivery

Lower Gain from

cloud delivery

Large Enterprise

SME ERP/SCM/CRM


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Model

Producer

PMML

DataData Pre-

processingfeatures


Model The Predictive Model Markup Language (PMML)is an XML language for statistical and data mining

models (www.dmg.org).

With PMML, it is easy to move models betweenapplications and platforms.

PMML also supports XML elements to describedata preprocessing


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Model

ProducerData

Data Pre-

processingPMML

Model

Modeling Environment


Model

Consumer

PMML Model Post Processing

Data Data

Deployment Environment


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Step 1: Enter credentialsStep 2 : View themanagement console

Step 3 : Choose the modelfor scoringStep 4 : Evaluate themodel



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Scored Models


Less than a dollar/ hr one can

score 300 million records in 22

min .


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Client A North American Financial institution providing loans to SMEs

Business Issues

Increased defaulters during the economic crises of 2008.

increased demand and higher risk made it increasingly difficult toaccurately assess credit worthiness.

threat to its profitability and its plans to launch new distributionchannels


Tec nica Issues

Cost of analytics packages for building risk models were costly

Most of the package were generic and time consuming

Solution Went for SaaS Model

Result Project was completed in 6 weeks

14% increase in productivity

900% was ROI in the 1st year


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Client European Space Agency

Business Issues

To make the largest and the most precise 3 dimensional map for theentire galaxy

Technical Issues

42 GB of data was transferred everyday. Processing one pic/milli secwill take 30 yrs.


Data load came in spikes Solution Amazon IaaS /PaaS

Result

100 mn stars X 6 yrs data X 16,200 hrs X 344,000 Euros

Saved more than 400,000 Euros


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