analytics, data, and weather -...
TRANSCRIPT
Analytics, Data, and Weather
Shawn Hanna | Managing Partner, Retail ScientificsRosemary Radich | Business Intelligence Mgr, AccuWeather
AccuWeather Data and Analytics Solutions
2 | ©2016, AccuWeather Enterprise Solutions, Inc. Confidential and Proprietary
Call Center
Optimization
Market Planning
Marketing Analytics Voice of the Customer Price Optimization
Data Science for Business
Market Planning
Construction
Operations
Marketing
Merchandise
Finance
Daily Store-Level Revenue Forecasts
2013 2014 2015 2016 2016B
2016 2016B
ERROR
When you beat forecast…
When you miss forecast…
AccuWeather Forecast Engine
13 | ©2016, AccuWeather Enterprise Solutions, Inc. Confidential and Proprietary
SALES
Time
0%
5%
10%
-5%
-10%
Percent Deviation From Forecast Model
Daily Store-Level Revenue Forecasts
Chicago
Random Forest
Bayesian Structural Time Series
CART
Extreme Gradient Boosting
0 0.01 0.02 0.03 0.04 0.05 0.06 0.07 0.08 0.09 0.1
Average Visibility
Total Snowfall
Max Wind Chill Energy
Avg Temp
Sum Rain
Sum Sunshine Possible
Max Temp
Min Visibility
Avg Wind Chill Energy
Min Temp
Max Norm Pressure
Avg Norm Temp
Min Norm Pressure
Min Humidity
Max Norm Temp
Sum Sunshine
Max Humidity
Min Wind Chill Energy
Avg Humidity
Min Norm Temp
Avg Temp - Avg Norm Temp
Relative Weather Variable Importance
4% Improvement
24% Improvement
Chicago
Shawn Hanna
Managing Partner, Retail Scientifics
Thank
You!
Rosemary Radich
Business Intelligence Mgr, AccuWeather