© TechTarget

Analytics & Data

Warehousing Reader

Survey – Europe

Business Applications 2013

Respondent regions

© TechTarget 2

30%

19%

7%

5%

5%

4%

4%

3%

3%

3%

3%

3%

2% 2% 2% 2% United Kingdom of Great Britain

Rest of Europe

Switzerland

Belgium

Germany

Ireland

Netherlands

Italy

Poland

Romania

Russian Federation

Finland

Croatia

France

Sweden

Bosnia

N = 208

Respondent company sizes

© TechTarget 3

24%

16%

13%

19%

7%

11%

2% 8%

1 - 99

100 - 499

500 - 999

1,000 - 4,999

5,000 - 9,999

10,000 - 24,999

25,000 - 49,999

50,000 or more

N = 208

Respondent positions/functions

© TechTarget 4

IT/BI/analytics/data warehousing/data

management professional

75%

Business manager/professional

25%

N = 208

Titles include…

• CEO

• CFO

• CIO/CTO

• CMO

• COO

• Corporate/

business

executive

• Corporate/

business

manager

• Business

analyst

Titles include…

• IT director/VP

• BI director/VP

• BI manager

• Application

manager

• Data services

manager

• Data warehouse

manager

• Data/information

architect

• Database

administrator

• Database/syste

ms manager

Top BI/business analytics vendors

5

Which vendors or technologies does your organization use or plan

to use for BI/business analytics?

46%

38% 35%

26% 22%

18% 16%

9% 9% 7% 5% 5% 4% 3% 2% 1%

© TechTarget

N = 165

Integration tops the list of major factors in BI

purchasing decisions

6

What were the top 3 factors in evaluating and selecting the BI tools that your

organization uses or plans to use?

Factor 2013 Rank

Integration with enterprise applications 1

Cost 2

Best technology fit for our requirements 3

Usability/ease of use 4

Ease of implementation 5

ROI 6

Corporate standard or preferred vendor 7

Customization capabilities 8

Vendor support and maintenance 9

© TechTarget

N = 159

Current and future BI technology use continues

to grow

© TechTarget, Survey title, Month YYYY 7

Which of these BI technologies does your organization use now or plan to add within the next 12

months?

Nearly half of respondents plan to add mobile BI software within the next year.

Real-time/operational BI and data visualization/discovery also scored high.

12%

58%

13%

36%

39%

29%

10%

25%

29%

30%

38%

39%

42%

48%

64%

13%

58%

27%

22%

29%

42%

Location intelligence tools

Dashboards and scorecards

Social or collaborative BI tools

Self-service BI tools

Data visualization/discovery tools

Real-time/operational BI tools

Mobile BI software

In Use Now Plan to Add Not In Use/No Plans

N = 159

Solution consideration still a major BI-related

challenge

8

What do you expect to be your biggest BI-related challenges over the next 12

months?

3%

9%

11%

11%

16%

21%

21%

26%

27%

28%

32%

40%

54%

Other

End-user training

Deploying and supporting self-service BI tools

Deploying and supporting mobile BI tools

Incorporating unstructured forms of big data into…

Maintaining system performance and availability

Evaluating and selecting BI technology

Keeping up with requests from BI users (new…

Getting funding/executive support for BI projects

Increasing data delivery speeds and the…

Implementing or migrating to new BI technology

Data integration issues

Data quality/accuracy/consistency issues

© TechTarget

N = 159

Many are still in consideration phase and previous solutions are not meeting

current needs.

BI teams becoming more centralized, cross-

functional

9

Has your organization set up a business intelligence competency center or another

form of a centralized BI team?

37%

38%

25% No, and no plans tocreate one

Yes

Plan to do so withinthe 12 months

© TechTarget

N = 159

Over 3/5 have/plan to

add a

centralized

BI team

Adoption of analytics becoming more

advanced, predictive analytics leading the way

© TechTarget 10

What kinds of advanced analytics is your organization doing now or planning to do within the

next year?

Predictive analytics is in the #1 slot, but customer analytics is another technology area to

watch, with more than half the audience either planning or currently using advanced

analytics.

1%

14%

16%

16%

29%

29%

37%

48%

51%

52%

Other

No advanced analytics in use or planned

Sentiment/text/content analytics

Social media analytics

Web analytics

Big data analytics

Marketing analytics

Data mining

Customer analytics

Predictive analytics

N = 147

Majority of big data management and analytics

programs still in consideration/planning phases

11

Do you have a big data management and analytics program under way in your

organization or plan to implement one within the next year?

11%

26%

27%

36%

Yes, big dataanalytics program inplace

Plan to add in next 12months

No program in placeor planned

Considering, but noset plans

© TechTarget

N = 129

A large portion of

our audience is

still in

consideration

phase – which

represents a

huge opportunity

for key vendors

to influence

buyers and gain

market share

Planning and implementation-stage analytics

challenges are growing in importance

© TechTarget 12

What do you expect to be your biggest analytics-related challenges over the next 12 months?

Although data quality concerns top the list, gaining funding, evaluating and

selecting tools, and implementation remain consistent challenges.

13%

19%

20%

22%

26%

28%

30%

32%

32%

34%

46%

Maintaining analytics system performance and availability

Implementing/managing a big data analytics program

Building the data infrastructure needed to support…

Building effective predictive models and data mining…

Analytics staffing and skills issues

Implementing new analytics technology

Evaluating and selecting analytics tools

Getting funding/executive support for analytics projects

Data integration issues

Effectively tying analytics results to business actions

Data quality/accuracy/consistency issues

N = 128

2 out of 7 respondents are planning or

considering data warehouse deployments

13

Does your organization have a data warehouse or multiple data warehouses

installed, or does it plan a deployment within the next year?

58%

13%

16%

13%

Yes

Plan to deploy in the next 12months

Considering, but no definite plans

No data warehouse, and no plans toimplement one

© TechTarget

29% planning or

considering

N = 134

This data clearly shows that users are still actively involved in making data

warehousing purchase decisions, which makes now a great time to message this

audience.

Data warehousing expected to see largest

spending increase in next 12 mos.

14

Over the next 12 months, how do you expect your organization's spending to

change in the following technology areas?

13%

17%

21%

32%

38%

40%

40%

50%

50%

52%

15%

25%

23%

19%

28%

13%

23%

26%

25%

35%

2%

2%

2%

2%

2%

1%

2%

5%

1%

2%

71%

56%

54%

46%

32%

46%

35%

19%

24%

10%

Hadoop/NoSQL technologies

Columnar/MPP databases

Text/social media analytics

Big data analytics

Real-time BI

Mobile BI

Self-service BI

Data visualization/discovery

Predictive analytics/data mining

Data warehousing

Increase Stay the same Decrease Don't have

© TechTarget

N = 130

2/3 readers plan to add/upgrade server

hardware to support BI, analytics, DW systems

15

Does your organization plan to buy new server hardware in the next 12 months or

upgrade existing servers to support your BI, analytics and data warehousing

systems?

33%

33%

34%

No

Yes, new purchases orupgrades planned

Consideringpurchases/upgrades, but noset plans

© TechTarget

67% planning or

considering

N = 131

Cloud continues to play a critical role in

supporting BI, analytics, DW initiatives

16

Does your organization run or plan to run any part of its BI, analytics and data

warehousing systems in the cloud?

53%

26%

12%

9%

No

Considering, but no setplans

Plan to start using the cloudin the next 12 months

Yes, active cloud user

© TechTarget

47% planning,

considering,

or actively

using

N = 130

Nearly 1 out of 2 respondents are planning, considering, or actively using cloud.

Interesting to note that a large portion of readers are still in the consideration

phase, which is why ongoing education of cloud benefits is important.