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Page 1: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Analytics

Page 2: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Michael NeelGlobal VP Sales/Marketing

Page 3: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Topics today

Mission

Solutions

Use Cases

Questions

Page 4: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

We now live in a real time data economy.

Page 5: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

There is an immense opportunity for OOH to utilize data

Page 6: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

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AdMobilize is a holistic data collection infrastructure for Out of Home media.

Page 7: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

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Our mission is to create scalable, cost effective solutions for OOH that generate revenue opportunities.

Page 8: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Solutions

People Vehicle Crowd

AttentionDemographics

Emotions

CountSpeedBrand

ActivityDirection

Zones

Page 9: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Supported Formats

People Vehicle Crowd

Bus SheltersDigital Urban Furniture

AirportArena/Stadium

CinemaDigital Placed Based

C-storesHealth Clubs

Restaurants/BarsShopping Malls

Experiential

Digital BillboardsBulletinsPosters

Junior PostersWalls/Spectaculars

Experiential

Walls/SpectacularsAirport

Arena/StadiumDigital Billboards

BulletinsExperiential

Page 10: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

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Attention, Demographics, Emotions

Page 11: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

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Vehicle Analytics

Page 12: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

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Vehicle + Crowd

Page 13: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Analytics powered by

Page 14: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Real time traffic data collected by AdMobilize showed current volume is

40%-50% higher than outdated estimates.

Page 15: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Monthly Traffic Overview

Page 16: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Analytics powered by

Page 17: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Peak time and detailed viewer data used for

digital media activations and buying.

Page 18: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Weekday Snapshot

Peak time during this week were 12-1 PM.

Page 19: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Surprise and delight your advertisers with real time, verifiable data.

Page 20: Analytics - Out of Home Advertising Association of America Slides/OAAA... · AdMobilize is a holistic data collection infrastructure for Out of Home media. 7 Our mission is to create

Analytics

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