analytics programs: four perspectives michael goul, arizona state university ram gopal, university...
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Analytics Programs: Four Perspectives
Michael Goul, Arizona State UniversityRam Gopal, University of ConnecticutPrabhudev Konana, University of Texas-AustinVijay Khatri, Indiana University
October 25, 2013
The World of Data and Analytics
530 miles of shelf space -- 32 million books in 470 languages
Library of Congress
The World of Data and Analytics [2]
Data! Data! Data! I can’t make bricks without clay! – Sir Arthur Conan Doyle
Data really powers everything that we do – Jeff Weiner, LinkedIn
I keep saying that the sexy job in the next 10 years will be statisticians. And I’m not kidding– Hal Varian
Data is the new oil! – Clive Humby, dunnhumby
Agenda
• Four Perspectives– Michael Goul, Arizona State
University– Ram Gopal, University of
Connecticut– Prabhudev Konana, University
of Texas, Austin– Vijay Khatri, Indiana University
• Q & A
Agenda
• Four Perspectives– Michael Goul, Arizona State
University– Ram Gopal, University of
Connecticut– Prabhudev Konana, University
of Texas-Austin– Vijay Khatri, Indiana University
• Q & A
ASU Program: Context
• MS-Business Analytics program jointly “owned” by the Supply Chain and Information Systems departments
• Student mix – 30% students from the
undergrad program at ASU – 30-40% international
• Size – large numbers in the applicant
pool with the latest cohort having 55 students
McNamara, K., What is analytics? http://blog.kylemcnamara.com/2008/06/09/what-is-analytics/ Retrieved October 20, 2013
ASU Program: Details
• MSBA vs. MSIM program• 30 credit hours; 9 month
program• Courses
– Reporting– Predicting– Prescription (e.g., Asset
optimization)• Developing a professional
online version of the program• Undergraduate BS degree in
Business Data Analytics (owned by IS) headed to Regents
Agenda
• Four Perspectives– Michael Goul, Arizona State
University– Ram Gopal, University of
Connecticut– Prabhudev Konana, University
of Texas-Austin– Vijay Khatri, Indiana University
• Q & A
Dept. of Operations and Information Management
History
Experiential Learning Projects• Financial Modeling• Marketing Research• Operations/Services Analysis
Data Generation ProcessesData Management and ShapingData Mining & AnalysisDecision AnalysisOptimizationProject ManagementCost AnalysisProject Risk Analysis
Highlights Unique Combination of Business Analytics & Project Management Aligned with Professional Certifications (PMI, SAS) STEM Designated Program Fill-time/Part-time; domestic/international mix of students Co-mingling with MBAs Parts of the program offered as ABC (Advanced Business Certificate) to others – BA,
PM, Healthcare Analytics. Fee-based as opposed tuition-based
Dept. of Operations and Information Management
Business Analytics Courses Business Process Modeling and
Data Management Predictive Modeling Business Decision Modeling Data Mining and Business Intelligence
Project Management Courses Introduction to Project Management Project Leadership & Communications Project Risk and Cost Management Advanced BA & PM
plus three elective courses (9 hours) – overcome weaknesses or build on strengths………
CURRICULUM
Business Analytics with R Hadoop Adaptive Business Intelligence Analytical Consulting in Financial Services
Agile Project Management Managing International Development Projects Gamification
Dept. of Operations and Information Management
72 Returning students 33 International 37 female/ 35 Male 44 full time/ 28 part time Age mean 30 Age range 23-56
STUDENT PROFILE (142 Students)
Fall 13 Class – 70 Students 42 international 33 female/ 37 male 52 full time/ 18 part time Age mean 28 Age range 20-51
Dept. of Operations and Information Management
Placements Nearly everyone placed/promoted. $70-110K range Job titles include: Data/Business Analyst, Business System Analyst, Data Research
Scientist, Operations Manager, Senior Project Manager, Senior Applications Developer
Rankings Elite Top 20 Program -Recognized by InformationWeek as one of the “Big Data Analytics
Masters Degrees: 20 Top Programs” (2013) Top 35 Best Masters in Engineering and Project Management in North America
Dept. of Operations and Information Management
Agenda
• Four Perspectives– Michael Goul, Arizona State
University– Ram Gopal, University of
Connecticut– Prabhudev Konana, University
of Texas-Austin– Vijay Khatri, Indiana University
• Q & A
UT-Austin: Context
• MS-IROM program is owned by the IROM department in the business school– MIS, OM/SC, Statistics, Risk, decision analysis, and quantitative finance in one
department• Keeping MS-IROM distinct from MBA program
– 36 credit hours and 10 month program• MBA concentration in analytics; certificate in the undergraduate
program (university-wide)• Taught by faculty both inside and outside the business school
– Finance, accounting, marketing, CS, electrical engineering• Industry involvement
– Executive council – founding members Walmart and Deloitte and other 10 companies
– Industry council – about 40+ companies• Specializations in healthcare, marketing, finance, and supply chain
Class Profile
• Class Size: 52– Average GPA: 3.5 – Average GMAT: 710– Average Quantitative Percentile on GRE/GMAT: 86th – Gender Breakdown: 50% M, 50% W
• Academic Backgrounds– Engineering: 37% – Business: 17% – Mathematics: 17% – Economics: 15%– Psychology/Sociology: 6% – Other Majors: 8%
Program Sequence – 2014 onwards
Summer
Boot camp
Data Analytics Programming
Statistics I: Introduction to Predictive Modeling
If waiving THREE credit hours from Fall-Opt courses then take TWO electives
Program Sequence
Spring - ALL
Unsupervised Learning & Time Series (3 hours)
Capstone (3 hours)Stochastic Control &
optimization -II (2 hours)
Agenda
• Four Perspectives– Michael Goul, Arizona State
University– Ram Gopal, University of
Connecticut– Prabhudev Konana, University
of Texas-Austin– Vijay Khatri, Indiana University
• Q & A
Kelley: Context
• Programs– MBA minor/major– MSIS concentration in BA– Online
• Open enrollment Certificate in Business Analytics• Corporate Sponsored Certificate in Business Analytics• Joint Certificate in Business Analytics with Indian Institute of
Management (IIM) in Lucknow
– Undergraduate co-major• Taught by faculty in different departments in the
business school
Kelley: Details
Business value from analytics
Information Capabilities• Describe • Organize• Integrate
Analytic Capabilities• Diagnostic• Predictive• Prescriptive
Decision Capabilities• Strategic vs.
operational• Function-
specific
Enable
Produce
Consume
Adapted from Gartner’s Business Analytics Framework
Kelley: MBA-Major Details (15 hours)
Business value from analytics
Information Capabilities• Describe • Organize• Integrate
Analytic Capabilities• Diagnostic• Predictive• Prescriptive
Decision Capabilities• Strategic vs.
operational• Function-
specific
Enable
Produce
Consume
Adapted from Gartner’s Business Analytics Framework
• Datawarehousing Concepts and Management
• Spreadsheet Modeling• Predictive analytics
• Spreadsheet Modeling for Finance
• Real Options in Capital Budgeting
• Corporate Financial Risk Management
• Derivative Securities• …
• Applied Marketing Research
• Marketing Intelligence Management
• …
• Revenue Management
• Logistics and Distribution
• …
Fina
nce
Mar
ketin
gSu
pply
Cha
in
Kelley: MSIS
Business value from analytics
Information Capabilities• Describe • Organize• Integrate
Analytic Capabilities• Diagnostic• Predictive• Prescriptive
Decision Capabilities• Strategic vs.
operational• Function-
specific
Enable
Produce
Consume
Adapted from Gartner’s Business Analytics Framework
• Datawarehousing Concepts and Management
• Big Data – Hadoop/Hive
• Multivariate Statistics• Spreadsheet Modeling• Data Mining• Web Analytics
• Revenue Management
• Fraud/Accounting Analytics
• Marketing Analytics• …
Kelley: Institute for Business Analytics
Business value from analytics
Information Capabilities• Describe • Organize• Integrate
Analytic Capabilities• Diagnostic• Predictive• Prescriptive
Decision Capabilities• Strategic vs.
operational• Function-
specific
Enable
Produce
Consume
Adapted from Gartner’s Business Analytics Framework
Faculty
Students
Corporate Partners/Recruiters
Initiatives of the Institute for Business Analytics
Decision Capabilities
Analytic Capabilities
Information Capabilities
Faculty
Students
Corporate Partners/Recruiters
Focus for analytics for all Kelley School stakeholders
Focus for analytics for all Kelley School stakeholders
Provide a focus for analytics for all Kelley School stakeholders
The Institute’s web site was designed and launched in early 2012.
The Kelley Forum on Business Analytics was held in April 2013, attended by around 200 students, corporate partners, and faculty.
http://kelley.iu.edu/iba/
IBA webpage
Kelley Forum on Business Analytics, 2013
Initiatives of the Institute for Business Analytics
Decision Capabilities
Analytic Capabilities
Information Capabilities
Faculty
Students
Corporate Partners/Recruiters
Dissemination of analytics-related faculty research
Dissemination of analytics-related faculty research
Create and support the development of knowledge through applied research on analytics
Three issues of OnAnalytics were printed and published online. Each faculty article was accompanied by a video that was made available on the Institute’s YouTube channel
A forthcoming special issue of Business Horizons will feature analytics articles by Kelley faculty.
OnAnalytics Magazine
IBA YouTube Channel
Initiatives of the Institute for Business Analytics
Decision Capabilities
Analytic Capabilities
Information Capabilities
Faculty
Students
Corporate Partners/Recruiters
Enhance relationships with analytics-related industry leaders
Enhance relationships with analytics-related industry leaders
Enhance relationships with analytics-related industry leaders
The Institute hosted several distinguished guests to speak on topics related to business analytics.
A working session with Grocery Manufacturers Association was hosted in Bloomington, August 2012.
The fall 2012 issue of OnAnalytics featured articles from four Kelley School corporate partners.
Guest Speakers
OnAnalytics Featuring Corporate Partners
Initiatives of the Institute for Business Analytics
Decision Capabilities
Analytic Capabilities
Information Capabilities
Faculty
Students
Corporate Partners/Recruiters
Support teaching, coaching, and guidance for Kelley students and faculty
Support teaching, coaching, and guidance for Kelley students and faculty
Provide and support teaching, coaching, and guidance for Kelley students and faculty.
The Institute participated in the design, launch, and delivery of several Kelley programs on analytics.
The Institute obtained, installed, and integrated into classes a number of advanced analytics tools.
Several distinguished speakers from industry shared insights with students.
Analytics-related internships of our MSIS and MBA students were featured in the spring 2013 OnAnalytics magazine.
Analytics Tools
OnAnalytics Featuring Kelley Students
Initiatives of the Institute for Business Analytics
Decision Capabilities
Analytic Capabilities
Information Capabilities
Faculty
Students
Corporate Partners/Recruiters
Outreach and communication of analytics-related Kelley initiatives
Outreach and communication of analytics-related Kelley initiatives
Participate in outreach and communication of analytics-related Kelley initiatives
The Institute’s white paper, “Business Analytics Curriculum Report,” guided the Kelley School’s business analytics vision and program design.
Overviews of advanced analytics were presented to several corporate partners and academic institutions.
Communication and outreach activities continued through a LinkedIn Group, a YouTube channel, and the Institute’s wiki on analytics. http://tinyurl.com/linkedin-kiba
376 members as of August 2013
http://kiba.pbworks.com
http://tinyurl.com/youtube-kiba1949 hits as of August 2013
Corporate and Academic Presentations
Communication and Outreach through Social Media
Agenda
• Four Perspectives– Michael Goul, Arizona State
University– Ram Gopal, University of
Connecticut– Prabhudev Konana, University
of Texas-Austin– Vijay Khatri, Indiana University
• Q & A