analyze, organize, energize: keys to a powerful presentation
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Analyze, Organize, EnergizeThe Keys to a Powerful Presentation
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2 What is a Good Speech?
Mercedes, 1975, 450SL, red, excel.
Cond. Low mi. $14,900/BO 555-1624.
It’s Concise
It’s Interesting to the Buyer
It Aims High
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3Analyze
• To Whom are you Speaking?– Age– Gender– Occupation– Economic Status– Group Affiliation– Educational Background
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4Analyze
• What Do They Know and Think About You and Your Topic?– Knowledge– Interest– Attitude
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5Analyze
• When and Where Will You be Speaking?– Time– Place– Size
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6Organize
• Rules of the Road– 50/50– PI2
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7Organize
• Beginning – Make Your Point– Build interest and comfort– Tell them why you’re there (FLW) and why they should
listen
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8Organize
• Middle – Prove Your Point– Ethos
• Character
• Competence
• Confidence
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9Organize
• Middle – Prove Your Point– Pathos
• Don’t overdo it
• Stay positive
• Balance with other appeals
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10Organize
• Middle – Prove Your Point– Logos
• Use facts and figures creatively, powerfully
• Draw from sources your audience respects
• Move from the general to the specific
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11Organize
• Ending – Drive Your Point Home– Signal ending– Reemphasize key point (FLW)– End memorably
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12Energize
• Staying Conversational: The Speaking Outline– Use what works for you– Keep it brief– Use key phrases or pictures– Practice, Practice, Practice
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13Energize
• The Importance of Being Nervous– Be yourself and believe in yourself– Expect the unexpected– Remember, you’re the leader
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14Energize
• The Nonverbal You– Body/Movement– Gestures– Eyes– Voice