FINAL PROJECT ON ANALYZINGCOLOMBIAN COMPANIES

TOTTO AND LEONISA

CURSE: 2 AM

TEACHER: CHRISTIAN CAMILO ROBERTO CALDERÓN

DIANA CAMILA RUIZ TORRES

TOTTO HISTORY1987 Born Nalsani S.A Yonatan Bursztyn, then 28 years old, decided to buy a bankrupt leather manufacturing factory.

1988 With 38 employees that were part of the old manufacturing plant, Yonatan Bursztyn began  1989 Towards the end of 1989, TOTTO inaugurated its first shop

1990 The first collection was shown in November 1990, in a show that took place in Casa Fabricato, in the north of Bogotá.

1991 That year, TOTTO launched its collection of bags and lunch bags for children featuring various Walt Disney characters

Images taken of: http://www.totto.com/historia

1995 This was one of the most successful collections in the company’s history

1999 This year, TOTTO set for itself the goal of conquering international markets

2002 In that year, the company renewed its brand

2009 The Totto's first shop in Spain 2010 in 2010 the 400th shop opened in Chile

2013 Totto inagurates the shop number 500 in the heart of Madrid

2014 Totto receives the prize portfolio to the innovation

Images taken of: http://www.totto.com/historia

MISSION

To be the leading organization in a global marketplace in the development, production and selling of excellent quality products; to strengthen the Totto brand.

VISIONTo be the most desired global brand by urban travellers.

Image taken of : http://www.totto.com/quienes-somos

CORPORATE VALUES

In Totto they it is employed with love and commitment with the country, taking as fundamental values:

Innovation Loyalty Honesty Responsibility Humility Witness

Imagen taken of: http://www.totto.com/quienes-somos

Tottos company

General manager

Corporate management

of market

Corporate management of operations

Corporate administrative and financial management

Corporate management of technology

and processes

Corporate management

of human talent

Management of

international operations

Corporate management of

operations

Goods and services

BAGS ACCESSORIES

CHOTHING SHOESImages taken of: http://www.totto.com/accesorios/, http://www.totto.com/ropa/,http://www.totto.com/maletines, http://www.totto.com/zapatos-home

EXPORTS

Totto counts with more than 550 points of sale in 22 countries of America, Europe, Asia and Africa.

Image adapted by: Camila ruiz

Branches

• Albania • Aruba• Bolivia • Bulgaria • Chile• Cyprus • Costa Rica • Curaçao • Ecuador• El Salvador • Spain • Greece • Guatemala • Honduras• Ireland • Italy • Kosovo• The

Lebanon • Macedonia

• Morocco• Mexico • Montenegro• Nicaragua • Panama • Paraguay• Peru • Portugal • Puerto Rico • Dominican

Republic • Serbia • Trinidad

and Tobago• Venezuela

Totto today is one of the most recognized in Colombia and Latin America, the company, recognized internationally by the manufacture of bags

Imagen taken of: http://www.dinero.com/edicion-impresa/informe-especial/articulo/mmarketing-variable-estrategica/201680

ABROAD PROJECTION

In 2017, the goal is to come to near 650 shops and to have presence in 30 countries, between them The United States. Also it wants to enter to other Europa's countries that accompany the operation that already has in Spain and Portugal. In Brazil already it initiated the conversations to start operating under the model of exemptions.

Imagen taken of: https://identidaddemarca.files.wordpress.com/2014/05/totto4.jpg

LEONISA HISTORY

1956 Born in Antioquia on November 20, 1956 in Medellin, under the Commercial Collective Company, named Jiménez Aristizábal and Cía.

1962 launch of the clamper with a revolutionary and successful design.

1965 Installation of a plant of confections in Costa Rica to cover the Central American demand.

1968 The exclusive laces, Swiss type come. Also one believes the concept of Sexy color.

1970 Leonisa is commercialized in 11 countries.

Image and text taken of:http://www.dinero.com/edicion-impresa/especial-comercial/articulo/leonisa-visionarios/24916,

http://www.portafolio.co/archivo/documento/MAM-1939921

1973 The brasier appears multiuses with glasses of increase. Equally there appears the infantile line that then will transform in Tiny.

1974 The first approximations to the juvenile line for schoolgirls

1987 Obtains the National Prize of the Quality

1988 Born the brand Leonisa In for the young women

1989 they introduce the elastic lace in the feminine underwear

1990 Leonisa comes to Europe and coordinates from Spain the distribution to the whole continent

2000 Launch of the Air Bra. The first brasier of embossment with air valve on the market.

2002 Launch of Funcionality. brasier in microfiber without seams

Image taken of: http://www.colarte.com/colarte/foto.asp?idfoto=172169

MISSION

Mission Let's believe solutions of beauty that mark differentiation, emphatically in interior mode for the Latin woman.

VISIONIn 2.015, Leonisa will be leading in promoting the business related to solutions of beauty, principally feminine underwear, orientated to the markets of the Latin woman.

Image taken of: http://ventaporcatalogo.leonisa.com/wps/portal/colombia/catalogo

CORPORATE VALUES

His corporate values are focused on the addressing of the business:

Leadership Spirit of Equipment Partnership Excellence

Imagen taken of: http://wwwleonisasa.blogspot.com.co/

ManagerSubmanager

Production manager

Business manager

Administrative and financial

director

Designers

Operators of court

Operators in

confection

Operators Of quality

control

Management of international

operations

Sellers

Stockists and distributors

Book-keeper

Coordination of human

talent

Supervisor

GOODS AND SERVICES

Female underwear, orientated to the markets of the Latin woman.

Images taken of: http://ventaporcatalogo.leonisa.com/wps/portal/colombia/catalogo

EXPORTS

The exports of underwear overcame the USD$ 100 million according to the numbers of the chamber of commerce of Medellin.The agreement of free trade with the countries of South America and with close conditions has great importance of strategy of the textile sector and of confections.

Image Adapted by : Camila Ruiz

Leonisa marks

In Leonisa it possesses technology of top and exclusive machinery on the market to elaborate the best articles, they make 90 % of the inputs and 100 % of the products of 44 plants.

Imagen taken of: http://www.leonisa.com/col/aboutus/premios-y-publicaciones/

BRANCHES • Colombia • Chile• Costa rica• Ecuador• Guatemala• México • United states• Spain• Puerto rico• Portugal• Perú• Aruba• Curazao• Bolivia• Venezuela• Argentina• Canadá• Rusia • Francia• Italia• Nicaragua• Salvador,• Uruguay

Image taken of: http://marly172011.blogspot.com.co/2015/06/blog-post.html

ABROAD PROJECTION

In 2018, to have presence in the principal commercial spaces, and in the best locations adding value and generating positioning brand.Leonisa has could to coming to very distant countries as in Europe. In addition, of America and North America.

Imagen taken of: http://trade.mar.cx/confecciones_leonisa_s.a.