Analyzing Colombian Companies

Analyzing Colombian CompaniesJESSICA PUERTOTechnology in management of foreign trade2BM

ORIGIN OF COMPANIES JUAN VALDEZ

Image taken from: http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresaProcafecol S.A. was founded in 2002 mainly with the objective to generate business, beginning with your brand Juan Valdez which became operational on December 12, 2002 in the Dorado International Airport in Bogot (Procafecol S.A.. (2015). Nuestra Empresa. 05/11/2015, de Juan Valdez Sitio web: http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresa)

OMA

Image taken from: http://www.cafeoma.com/nosotros/

In 1970 , OMA was born as the first gourmet coffee shop in Bogota in the current premises of the Cra 15 and Calle 82 .In the 80 following the same idea of European coffees, where the social gathering and culture go hand in hand OMA BOOKS opened next to the traditional OMA COFFEE of the Carrera 15 and Calle 82.(OMA. (2015). Historia. 05/11/2015, de OMA Sitio web: http://www.cafeoma.com/nosotros/)

MISSIONJUAN VALDEZGenerate emotions , well-being and satisfaction about the best coffee (Procafecol S.A.. (2015). Nuestra Empresa. 05/11/2015, de Juan Valdez Sitio web: http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresa)

Image taken from: http://saakhpharma.com/mission/

OMASatisfy customer needs , through the production and marketing of coffee -based drinks , packaged coffee and pastries, refined quality every day. They work to improvement constant and permanent of the people, thanks to the dedication to social work with Colombian families.(OMA. (2015). Historia. 05/11/2015, de OMA Sitio web: http://www.cafeoma.com/nosotros/)

Image taken from: http://orangediabetes.com/Mission

VISIONJUAN VALDEZBeing the Colombian Premium coffee brand globally preferred for its quality and creation of welfare to their environment.(Procafecol S.A.. (2015). Nuestra Empresa. 05/11/2015, de Juan Valdez Sitio web: http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresa)

Image taken from: imgenes prediseadas power point

OMAConsolidate their position as the leader in sales of specialty coffees and coffee based on the consumer's mind beverages; with innovative products at the forefront in regulating international quality standards , technological, legal and ecological. (OMA. (2015). Historia. 05/11/2015, de OMA Sitio web: http://www.cafeoma.com/nosotros/)

ORGANIGRAMJUAN VALDEZ

Organigram taken from: http://es.slideshare.net/NoSsIeJ1/caso-empresarial-juan-valdez-colombiaBoard of DirectorsPresidentGeneral managerLegal adviserAdvisory internal controlHuman talent managementAdministrative and financial management Operations management

Head of food and beverages

Head of Marketing and SalesHead of human talentAssistant Human talentchief Financial OfficerMaintenance managerAccountantSecurity Guard General servicesFood aidAssistant drinksPublicist

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OMA

Organigram taken from:http://repository.javeriana.edu.co/bitstream/10554/9105/1/tesis184.pdfStockholdersAdministratorNutritionistChefWaiterCustomer serviceMotorizedBoss of bakery and pastryBakery and pastry assitant 1Kitchen assistan 1Kitchen assitant 2Bakery and pastry assitant 2

FOUNDERS AND MAJORITY STOCKHOLDERSJUAN VALDEZ: Federacin Nacional de cafeteros de Colombia

Image taken from: http://www.capsulandia.com/2009/01/cafeteros-de-colombia-quieren-comprar-acciones-de-starbucks/OMA: Restcafe OMA SAS

GOODS AND SERVICESJUAN VALDEZCOLOMBIANSESPRESSOSSNOWY AND COLD DRINKSBAKERYArticles Juan Valdez Special Editions

(Procafecol S.A. (2015). Men en tiendas. 05/11/2015, de Juan Valdz Sitio web: OMA. (2015). Historia. 05/11/2015, de OMA Sitio web: http://www.cafeoma.com/nosotros/)

OMACoffee bars: cappuccinos espresso Special with liquorCold drinksIce creamPastrySanswichesRestaurant Coffee:Coffees BreakfastSweetTo chop Cocktails BeersWines & Spirits Beverages Image taken from:http://sixmoment.com/ebtrenamientoPackaged:GroundGrainSupplementary (OMA. (2015). Productos. 05/11/2015, de OMA Sitio web: http://www.cafeoma.com/productos/)

EXPORTSJUAN VALDEZ: The number of Exports grew 42 % between 2013 and 2014. Number of stores served:

Juan Valdez stores opened in 2014 in South Korea , Malaysia, Bolivia , Paraguay , Costa Rica , Honduras, Guatemala , Miami and Kuwait128 containers were exported, 2.4 per week(PROCAFECOL. (2014). Informe de Gestin 2014. 12/11/2015, de PROCAFECOL Sitio web: http://www.juanvaldezcafe.com/sites/default/files/Negocios/Accionistas/INFORMACIONFINANCIERA/Informesdegestion/InformedeGestion2014.pdf)

USA7Spain4Ecuador21Chile10Panam5Aruba 1Total 48

OMA: Specialized media , opinion leaders , importers of coffee and ProColombia representatives will attend the opening of " Momentto " , the first store of the company in the Aztec country. The company, whose products also come to Canada, the United States and Chile, had already distributed their goods in City Market, a gourmet supermarket in Mexico , but failed to establish point of sale in that nation . OMA , founded in 1970 , is the second Colombian coffee chain to open a store in Mexico City(PROCOLOMBIA. (2015). OMA se instala en Mxico. 12/11/2015, de PROCOLOMBIA Sitio web: http://www.colombiatrade.com.co/taxonomy/term/10652)

Image taken from: https://www.facebo ok.com/momenttocafe/

THE PROCESS OF COFFEE IN COLOMBIA

IMPORTS OF COFFEEImporting countries that are part of the International Coffee Organization are: Austria, Belgium, Cyprus , Denmark, Spain , Estonia , Slovakia , Slovenia , Finland, France, Greece , Hungary , Ireland, Italy, Japan , Latvia , Lithuania, Luxembourg , Malta, Norway, Netherlands , Poland , Portugal , Czech Republic , UK, Sweden , Switzerland , United States of America and the European Community.

As you can see , Colombia is not part of this list of countries importing coffee, because it is one of the major exporters, however in recent years , has had to import coffee due to low production and therefore more expensive this raw material.

Image taken from: http://noticiaaldia.com/2015/03/venezuela-in crementa-importacion-de-cafe-desde-nicaragua/

ABROAD PROJECTION OF JUAN VALDZ:With the mission to expand the category of Colombian premium coffee around the world, so they decided to seek to generate an experience premium coffee differentiated , for it was launched in 2014, the brand platform authenticity , through social networks , the media , their coffee shops, products , hotels and restaurants. (PROCAFECOL. (2014). Informe de Gestin 2014. 12/11/2015, de PROCAFECOL Sitio web: http://www.juanvaldezcafe.com/sites/default/files/Negocios/Accionistas/INFORMACIONFINANCIERA/Informesdegestion/InformedeGestion2014.pdf)

Image taken from: http://blog.graduadoenade.com/experiencia-y- proyeccion-internacional-lo-mas-valorado-por-las-empresas/

Image taken from:http://voces.huffingtonpost.com/2013/06/11/juan-valdez-cafe-colombiano_n_3423600.html

Image taken from: http://www.mehlspeiskoenig.at/suesses- wissen/backschule/news/oma-was-muss-man-bei-fruechten- fuer-den-rumtopf-beachten.html

BIBLIOGRAPHYhttp://www.cafeoma.com/http://www.juanvaldezcafe.com/es/colombia

VIDEOhttps://www.youtube.com/watch?v=Q7o49APAwhM