Analyzing the Consumer Buying Behavior in

Pantaloons

The largest form of organized retailing today. Located mainly in metro cities, in proximity to urban outskirts. Ranges from 60,000 sq ft to 7,00,000 sq ft and above. They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof. Examples include Shoppers Stop, Piramyd, Pantaloon.

The efficiency of organized sector in retailing is manifested in some of the newer supermarkets in urban/metropolitan India

Though India has more than five million retail outlets, they are greatly organized

Industry Overview

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning a cross the consumption space.

In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore.

Future Group’s joint venture partners include, US-based stationery products retailer, Staples and Middle East-based Axiom Communications

Company Profile

1987:- Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand.

1991:- Launch of BARE, the Indian jeans brand.

 

1992:- Initial public offer (IPO) was made in the month of May.

1994:- The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation.

1995:- John Miller – Formal shirt brand launched.

1997:- Company enters modern retail with the launch of the first 8000 square feet store, Pantaloons in Kolkata.

2002:- Food Bazaar, the supermarket chain was launched.

2004:- Central - India’s first seamless mall is launched in Bangalore.

2005:- Group moves beyond retail, acquires stakes in Galaxy Entertainment, Indus League Clothing and Planet Retail. Sets up India’s first real estate investment fund Kshitij to build a chain of shopping malls.

2007:- Future Group crosses $1 billion turnover mark. Futurebazaar.com becomes India’s most popular shopping portal.

INTRODUCTION

CONSUMER BUYING BEHAVIOUR

The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. The job of the marketers is to “think customer” and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers, profits to customer and benefits to the stakeholders.

Marketers must study the customer taste, preferences, wants, shopping and buying behavior because such study provides the clues for developing the new products, price, product changes, messages and other marketing mix elements.

To find out the problems which customers are facing in the store.

  Issues on which Pantaloons needs to focus. 

To find out what all qualities customers want in a salesperson.

 To check whether parking is also a problem in

Pantaloons or not during EOSS. 

To check whether the announcements which are done in the store help   Customers in shopping or not. 

Objectives

Research Design: Descriptive research.

  Type of data used: Primary data as well as secondary

data.

  Source of data: Questionnaire.

  Methods of collection of data: Personal only.

  Scope of the study: Limited to people of Chandigarh

only.

The sample size is 100.

RESEARCH METHODOLOGY

1. How often do you visit a Pantaloons Store?

DATA ANALYSIS

2. What is your purpose of visiting the store?

Shopping Only 63%

Window shopping 9%

Both 28%

3. Results on problems faced by respondents in pantaloons?

Seating

Arrangement

27%

Availability of size

24%

Alteration time 21%

Lesser no of Trail

rooms

19%

Offers not visible 14%

Billing time 12%

4. According to you how much should be the maximum Alteration time?

<15 min. 31%

15-30 min. 60%

30-45 min 7%

>45 min 2%

5. Have you ever listened to the announcements done in the store?

Never 18%

Sometimes 52%

Most of the time 19%

Always 11%

6. Do you like to take the help of salesperson in shopping?

 Never 10%

Sometimes 45%

Most the time 40%

Always 5%

7. Have you ever faced parking problem in Pantaloons?

Never 33%

Sometimes 47%

Most the time 12%

Always 9%

8. Salesperson should not be using mobile phones.

 

9. Salesperson should be clean shave

10. Salesperson should be speaking in local as well as in English language.

Eng. And local laguage (disagree) 7%

Eng. And local laguage (can’t say ) 6%

Eng. And local laguage (Agree) 50%

Eng. And local laguage (strongly

agree)

37%

The alteration time should not be more than 30 min.

  Lesser no. of people listen to the announcements which are done

in the store.

  Maximum no of the people takes the help of the salesperson while

shopping.

  Salesperson should always be attentive on floor, wearing ID card ,

well groomed , knowledgeable about clothes & good in English language also.

  Salesperson should not be using mobile phones , eating or chewing

anything in front of customer.

Conclusion

The scope of the study was limited to the people of Chandigarh only.

Some respondents were in hurry so they might have not given accurate  opinion. 

Sample size was very small.

Adequate no. of responses of housewives as respondents are missing here.

 There may be some errors due to statistical methods used.

Limitations

THANKS