analyzing trends class introduction (fall 2013)
Post on 13-Sep-2014
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DESCRIPTION
class introduction and exercise in reading cultural signals.TRANSCRIPT
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TIM STOCK
Class IntroductionOVERVIEW
Fall 2013Analyzing Trends |
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TIM STOCK
how to reach me
@timstock
communication
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NB: you must email me if you are absent
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TIM STOCK
quick review of the syllabus
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blackboard
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TIM STOCK
required weekly reading
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weekly downloads and links
[posted on Blackboard]
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TIM STOCK
i use twitter
#analyzingtrends
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@timstock
I’ll tag items related to our class with this hashtag
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TIM STOCK
our class Tumblr feed
http://analyzingtrends.tumblr.com
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TIM STOCK
your class Tumblr feedemail the link to me this weekweekly research
sourcing trends and concepts for assignments
use it as a free form notebook of your learning process through the class
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TIM STOCK
our class Pinterest feed
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http://pinterest.com/timstock/analyzing-trends/
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TIM STOCK
reading evolves in this classassigned reading weekly
feed
midterm final projectstoday
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TIM STOCK
1 2 3lectures critiqueslabs
3 key class components
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TIM STOCK
product analysis board
product boards
30” x 40” foam boardyou will source a packaged product to analyze
THIS CRITIQUE IS A CONVERSATIONAL REVIEW TO EXPAND ON CONCEPTS DISCUSSED IN CLASS - EXPECT PARTICIPATION
x 2
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trend patterning board
trend pattern board
Graphic Mood Board as JPEG or PDFyou will be assigned
a human space
BEDROOMLIVING ROOMKITCHENBATHROOMBACKYARDGARAGEOFFICEEATING OUTMOTEL/HOTELCAR INTERIORAIR TRAVEL
YOU WILL PREPARE THIS AS A MOOD BOARD AND SAVE AS JPEG OR PDF
x 2
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TIM STOCK
final formal critique
Final Project
A FORMAL TREND PRESENTATION THAT TRACKS SIGNALS AND CULTURE AND PRESENTS COMPELLING ANALYSIS AND INSIGHTS
The Future of
20 page trend presentation
x 2
fast food cars
education breakfast
luxury television
you will select from an assigned set of topics in class on March 11th.
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final formal critiqueFinal Project OutlineDefine the Topic
The Future of...
Revel Key Forceswhat are the key factors shaping the shift in perception and behavior
Establish Hypothesiswhat is a key insight on how perception and behavior are changing
4-6 Current Trend Examplesresearch very current examples that support your hypothesis
Analyze the trends examplesin each example decode what the example reveals about shifts in perception and behavior
Provide data to support your hypothesissource key data points that indicate shifts in perception and behavior
Culture & Languageidentify a subculture that offers insight into future perception and behavior
Key Insights & Opportunitieshow do we see things changing? how can we act on this insight?
Profile of Clientwhat is the key business activity of this brand? where might they need to grow?
Trend Insightshow can your insights and analysis inform opportunities for this client?
CLIENT INSIGHT APPENDIX
in the next 3-5 years? 5-10 years?
what are the codes of this trend?
Saturday, October 13, 12
insight
action
you will present a formal 20 page presentation for formal critique on Dec. 2nd & 9th.
20 page trend presentation
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break into 4 groups
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3 4
2
groups of 5/6 people
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TIM STOCK
please fill out the index cardnamenickname (name you use in class)
born/raised/live
year (junior, senior)
news source you read daily
your top of mind trend
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TIM STOCK
I run an insight company
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this class is about learning to read and act on culture
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storiespatternsmapssignals
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let’s look at summer movies20
this class is about learning to read and act on culture
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TIM STOCK
what are the trend signals?
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what does the future of technology look like?
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what are the trend signals?
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what does the future of work look like?
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what are the trend signals?
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what does the future of leisure look like?
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what are the trend signals?
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what does the future of society look like?
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products that reflect the signal?
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what are the signals?
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what are the signals?
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products that reflect the signal?
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what’s with the zombie obsession?
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how does it reflect other social phenomena?
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the cupcake trend is in decline.... why?
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artisan bread is on the rise (pardon the pun) why?
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TIM STOCK
WHAT TRENDS INTEREST YOU?
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TIM STOCK
assignment watch minority report and list all the trend themes you find
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TIM STOCK
SEE YOU IN 2 WEEKS
- SEND ME YOUR TUMBLR FEED- GET THE REQUIRED BOOK
- OTHER READING ON BLACKBOARD- WATCH MINORITY REPORT
- BIO ESSAY
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