Anarkik3D Ltd: •SMART Award, SE Business Support•2008-2011: move from bespoke to own brand : •On brand - Cloud9 haptic sketch/modelling application•Markets: Creative sector: Education, Companies, professionals, amateurs•sales, via distributor with joint marketing

Spin out 2006/ 2007: •Edinburgh College of Art/ Edinburgh University

Presentation at Thrive.

Design and models by: Wytze, Caspar & friend, Birgit, Helen, Farah Bandookwala, Ann Marie Shillito,

Innovation: combining concept with novel technology: blending together in new ways•3D haptic technology + different approach to software development:•Leading with applied arts perspective

• Priority: user friendly• serendipity as default

Result re. own brand•easy, fast and FUN to learn and use •immersive, playful•accessible, inclusive: •all ages, learning styles, gender•affordable

Top: Farah BandookwalaBelow: Sandra Wilson

Own brand, Cloud9 for 3D sketch modelling •Beta - end 2008 to stakeholders•version1 Oct 2009 •Version2 July 2010•Version2.1 - Feb 2011

Haptic device: Falcon from Novint•‘off the shelf’ •3D device replaces 2D mouse•Robust, for games sector•3 degrees of freedom•good touch sensation•plug and play•imported into UK/EU by A1

Technologies

Top: Ann Marie Shillito

Cloud9 for professionals and amateurs,designers, applied artists, artists:

Un-CAD like, not engineered:• suits different thinking, working,

learning styles• taps into natural 3D interactions:• retain ‘how to’

Compliments CAD: •non prescriptive, organic forms•Fills gap: ‘back of envelope’ and CAD•quick and dirty’ concept modelling

• fail fast and cheaply• easy export to 3D printers

CAD

Cloud9

5

SketchUp

Differentiation: usability

Position of Cloud9

• Freebies: CAD-like• steep learning curve, • complex interfaces

•Professional packages: • steep learning curves• complex interfaces• expensive

?

Illustration adapted from Sketchup Presentation for i.materialise conference. Can be seen here http://vimeo.com/11322333

6Illustration taken from Sketchup Presentation for i.materialise conference. Can be seen here http://vimeo.com/11322333

Cloud9: differentiation on price: (Cloud9 Software + haptic device £495)

‘Virtual to tangible’ market now tipping: 3D Technology:

• Growing demandeasy online access

• click & pay: Shapeways, imaterialise, Sculpteo, Ponoko, etc

Cloud9 : easy, fun access in to 3D printing

Exciting happenings in 3D printing

• Shapeways received a massive USD$5M investment (top-ranked venture capital firms)

• ‘3-D Printing Spurs a Manufacturing Revolution’ - New York Times - Published: September 13, 2010

• 3D Systems acquires Bits From Bytes

• NetFabb: new free beta Cloud Service to repairs 3D object files for 3D printing

Other events:• Ponoko teams up with US ShopBot for ‘100Kgarages’• Materialise launch ‘iMaterialise’, now 3D print titanium• France-based Sculpteo, shipping to the USA too

Farah Bandookwala for her Master Degree 2010: Cloud9/Rhino/3D printing by Shapeways

Collaborative Research Project: Science and Art: Cloud9/3D printing of red blood corpuscles by Mcor. Design: Dr Sandra Wilson, Jewellery Dept at Duncan of Jordanstone College of Art, Dundee University

Scottish Schools Curriculum for Excellence •Art/design/technology

• Access for all to 3D technologies• Learning Teaching Scotland: 3 Cloud kits being evaluated• 2 kits in all 17 Aberdeenshire Academies

Distributor: UK educational connections•Bundle kit with low cost 3D printer, scanner, CNC miller

Cloud9 shortlisted for educational Bett Award 2011

LTS evaluation: S2 jewellery design at Islay High School: picture tweeted by Derek Robertson, Head of Tech at LTS

Company experience & expertise • Haptic systems, Haptics with Stereovision:

• Sensable and Reachin products• Bespoke applications:

• BMW, Novint• Virtual environments

• HapNav & Surreal for Virtual Worlds: beta in 2010

• Advisors / support (formal & informal): • Technical, Math/haptics, Management

• Anarkikangels: stakeholders, professional users for feedback into development

Business model: bootstrapping:‘think big, start small, fail fast & cheaply, scale fast …’

• Founders investments/loans, F&F• crowdsourcing/stakeholders• revenue from sales Next: Kickstarter? Investor? Dragons’ Den???

• Founder/CEO/MD: Ann Marie Shillito• Background: design/applied arts, Research • Founder/Consultant: Xiaoqing Cao

• Software Engineer, Masters (Edinburgh University), Haptics: 6 years

14

Ann Marie ShillitoAnarkik3D CEO. Background:

digital/ fabbing/research fellow/Designer jeweller/maker

15

Struggle with conventional computer interfaces.Examples: •complicated, overcrowded•non-intuitive, constraining?

Conventional hardware for designing = 2 DoF: Up/Down, Left/ Right

research fellow at eca

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One solution: haptic (force-feedback) device with 6 degrees of freedom, combined with stereovision and

co-located environment (Reachin Interface)

Tacitus Research Project at eca (2000 – 2004): investigating haptic technology as a more intuitive way

of working on computer

6 DoF: Up/Down, Left/Right, Forward/Back

Haptic 6 DoF devices from Sensable

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Skills ConstraintsAffordances

Tacit knowledge

co-locationstereovision

2 handedness

CAD digital drawing

PrecisionRigid Geometry

Sensory FeedbackTouch, sight sound

smell

Creative ProcessGerminal phase - divergent

Exploring, Playing, Experimenting, Thinking, Searching

Practical phase –convergent

Sketching & Modelling

Haptic devices: gloves, force feedback

Rapid prototypingLayer manufacture

Laser cutting3D printing

CAM

Intuitive digital applications with transmodal and spatial interaction

Technology (quantifiable)

Design (qualitative)

Transformations Tools

Texture, compliance, size & shape, mass

Physical Propertiesof materials:

Working Practice

shutter glasses, Motion capture, VR

Selecting, visualisingrendering

2/3D dimensions

Coherence 6DOF

computer, mouse, keyboard

Scope of Tacitus Project to provide solid research as base for haptic application:

Thank you