MOHAMMAD ANAS1/152, CEAT Ltd, TP Nagar, Lucknow- 12; Phone: +91 9672374006; Email: anasnimt@gmail.com

CHANNEL SALES & MARKETING PROFESSIONAL – TYRE SECTORSeeking managerial level assignments

Strategic Marketing · Business development · Demand Forecasting · Sales Planning/ Budgeting · Sales Promotion · Brand Building · Product Launch · Corporate /Institutional/ Industrial sales · Credit Management · Distribution Management Team Leadership · Product Positioning · Sales Retention & Expansion · Strong Interpersonal & Presentation Skills

· Offering over 8 years of career success in steering sales & marketing, business development, channel development/ management operations and BTL activity, predominantly across Tyre Sector, presently associated with CEAT Limited as Regional Manager – Since July 2015Looking after 20 district of Centre UP

o Appointed distributors for 2/3 wheelers (10), CEAT Shoppe (5) & MBO/SIS (12) in Vacant Area – Barabanki, Faizabad, Sitapur, Sultanpur, Partapgarh, Raibareli, Balrampur & Shahjhapur

o Increased the coverage by 70% while 16 out of 20 distributors are productive, while registered a growth of over 200% in the distributor network over previous year

o Revive the Faizabad & Lakhimpur market – Open 10 New Dealer & 7 Fleet.

· Expertise in rolling out innovative strategies to capture and retain a respectable market share across diverse market segments. Demonstrated capabilities in mapping market dynamics and affecting strategic realignments to combat competition and stay firmly afloat

· Capable of establishing distribution infrastructure and developing strong network of channel partners – dealers, distributors etc to widen product distribution & enhance penetration; distinction of having worked with CEAT Tyres

· Pivotal in setting up promotional campaigns while achieving Revenue, Profit and Business Growth Objectives while ensuring top line and bottom line profitability; high caliber in creating and executing innovative business strategies; proficient in developing new products and penetrating new markets.

· Strong team leader, trainer and a natural motivator having ability to drive team efforts to generate maximum team productivity. Consistent performer with strong track record of exceeding sales and profitability targets. Prolific relations builder with fine tuned analytical and problem solving skills. Superior verbal and written communication abilities

PROFESSIONAL EXPERIENCE

CEAT LIMITED Apr 2013 – June 2015

Regional Business Manager, Jaipur

· Managing channel sales operations across Rajasthan while consistently achieving business targets as well as identifying new business opportunities and implementing plans for aggressive market penetration across 3 regional offices including Jaipur, Jodhpur & Udaipur

· Creating and developing a strong network of dealers in the territory for wider distribution and deeper market penetration

· Driving direct selling initiatives to high potential fleet owners, building a strong base of satisfied clients in this segment

· Exploring and exploiting sales opportunities in other segments including – State Transport Undertakings, Industrial and institutional customers

· Providing leadership to a team of sales executives, assigning them the sales targets and monitoring their performance to ensure realization of individual and team’s sales /collection targets

· Ensuring adherence to company’s credit policies to contain outstanding payment levels within acceptable limits

· Tracking market dynamics and drawing vital inputs on competitors’ moves to facilitate realignment of policies and programs to capture and retain a respectable market share

· Generating awareness among customers on tyre maintenance and ensuring prompt service support to retain customers’ confidence in the company

· Consistently achieving territorial sales and collection targets

Area Manager – Gorakhpur (Nov 2011 - Apr 2013)

· Spearheaded channel sales operations across Gorakhpur region with final accountability to achieve sales, profitability and collection targets from a network of channel partners across the 11 districts of eastern UP with a 4 member team

· Managed relationship with 8 Club dealers, 1 Galaxy, 3 Platinum, 4 Gold , 4 Distributors & 3 CEAT Shoppes· Handled one C&FA of Gorakhpur with monthly volumes of more than INR 5 Crore · Appointed 8 new dealers, 2 New 2/3 wheelers distributors, 2 New CEAT Shoppe’s and 2 New Fleet

Accounts while achieved a growth of over 50% in the sales value in LY to TY · Successfully mapped the eastern UP markets including TBR potentials of Gorakhpur, Basti, Jaunpur,

Azamagarh, Balia, Mau & Deoria

Customer Service Territory Manager - Meerut (Sep 2009 – Oct 2011)

ROLE & RESPONSIBILITY’S

· Customer Orientation· Customer Conversion· Proficiency on Claim handling· Rejected Tyre Customer Meet/Brand Promotion Campaign’s· Analytical· Supportive/Business Focus· Direct/Indirect Sales (Fleet/Institutional)

· Handled CEAT 3 CFA along with 80 dealers, 5 Fleet’s, 3 CS.· Got Best CSTL Award and 2 Time ED Roll of Owner· Managed sales/ service systems & processes, PJP, merchandise planning, sales MIS and reporting· Open 3 New Fleet’s – Ashtech Marketing, Pragati Logistics & SVS Logistics· Reduce the C2C, 100 % involvement in Sales, Turn around Muzaffarnagar Market, · Increased in CEAT breadth & depth by 12% & 30% respectively and earned highest incentive in Meerut RO

in FY2009-10 &10-11.· Ability to open a sales call, seek information on customer needs, handle objection , provide solutions &

close sales call.· Proficiency in managing sales systems & processes, PJP, merchandise planning, sales MIS and reporting

· Technical knowhow/ability on product features/damages/ claims/complains & effective resolution· Settling all claims within specified SLA, meeting customers whose claims have been rejected, guiding the

customers drive in the organization, bringing focus on the customer’s needs and wants.

APOLLO TYRES LTD, ALLAHABAD Apr 2008 – Sep 2009

Territory Manager

· Network retention, nurturing existing dealers along with identifying & networking with financially strong & reliable dealers & channel partners resulting in deeper market penetration & reach.

· Manages primary sales in the assigned territory, as per target. Business development & demand generation in the assigned territory.

· Monitoring dealer’s sales & marketing activities, implementing effective strategies to maximizing sales & accomplishment of revenue & collections.

· Devising & implementing pre & post marketing activities for successful launch of new products, managing existing products & expanding market for the same. Organizing & implementing customer awareness programs/ product shows in consultation with seniors.

· Handling operations to achieve efficiency in all aspects of customers & dealers service delivery cycle ensuring timely delivery of products & monitoring customer’s complaints & claim related issues. Conversion of Non Apollo user.

EDUCATIONAL CREDENTIALS

PGDBA in Marketing & International Business 2008National Institute of Management and Technology, Ghaziabad, UP

Projects · Determining the market share of white cement and wall putty in east Delhi, JK White Cement Works Pvt.

Ltd. in Delhi· Comprehensive and comparative study of major brands of small B segment cars and analyzing customer

satisfaction for Maruti in Lucknow

Seminars & Workshops· Entrepreneurship Development held at NIMT Campus, Ghaziabad (Jan 2007)· Industry-Institute Collaboration and Opportunities & Challenges at NIMT, Ghaziabad

Technical SkillsSAP B1 S&D, DBMS, MS Office, Windows and Internet Applications

Date of Birth: 2nd July, 1983Language Proficiency: English and HindiPermanent Address: C/221, Civil Lines Barabanki (Uttar Pradesh) - 225001References: Available on Request