Anatomy Of A WebsiteA SIMPLE LOOK BOOK

Elements Of A WebsiteDomain

www.yourbusinessname.com

Layout

How information is displayed.

Images

Pictures on your website.

Color Palette

Colors used on your site.

Copy

Text on your website pages. 

Fonts

Fonts that are used on your site.

SEO

Tags to help your customers find you. 

Optimization

Tools to make your site load quickly.

Social Media

Building places to connect with customers.

Brand

Before The Design

Before your website design

may begin, I walk through your

industry, your current business

and your main competitors

exactly the same way that your

customers would. I don't want

to just build you a website. I

want to build you tools to

connect with people and then

convert them into customers. In

order to do that, I have to see

what they will see and walk in

their shoes.  

Your website and your social media channels need to have a clear and easily understood brand promise to your customers. You have to identify what value you are adding to their lives and why they should choose you before we even choose a domain name.  If you already have a domain name and it would be too difficult to change it, then we have to focus on clarifying your brand promise and telling your brand story. 

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Build

Finding Your Voice

Based on my research of your business and

your industry, I choose the domain name,

fonts and colors that your particular

customer base will naturally relate to. 

Telling Your Story

This is the part of your design where we

tell your brand story and clarify your brand

promise. I do this by writing compelling

website pages and adding photographs

that tell your story and highlight the

unique value that your brand will add to

your customer's lives. 

www.yourcustomersshoes.com

Connect

Creating Your Customer Experience

After I have created those elements for

your website, I design an easy to navigate

and pleasant user experience for your

customers by making sure that they can

complete whatever action that you need

them to; sign up for an email, complete a

purchase and more. 

Extras That I Provide

The final things that I do during

your customer experience design

are to add the correct basic

keywords (search engine

optimization) to your website so

that your customers will find you

when they search for you, optimize

the pages and images on your

website so that they load quickly

for your customers and make sure

that your website is user friendly

on both desktop and mobile

devices. These are not typically

part of website design services, but

I include them because I believe

that these are incredibly important

components of your customer

experience. I don't want to just

build you tools. I want them to be

an asset to your brand. 

Creating Your Community

After your website is built, I help you to

connect everywhere online by building

you matching social media channels and

linking all of them together. Additionally,

I provide training on how to use both

your website and your social media

channels to grow your brand. 

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Customer Experience Matters

www.yourcustomersshoes.com

Would You Choose Your Business?w

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Are Your Customers Connecting With You?

www.yourcustomersshoes.com

Let's Tell Your Brand Storyw

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 Advice? Information? A Plan? A Designer?

My Services

Which Business Are You? 

Some of my clients simply need simple advice about where they currently are and how to

get where they want to go, for these clients, I offer Phone Consultation services and

Online Review Services. For clients who already have a website designer, but need

someone to come in and evaluate and refine their brand and overall customer

experience, I have a 2-Day On-Site Review Service. Finally, for clients who need advice, a

brand overhaul, an overall customer experience design strategy and a website and social

media channels, I provide my Customer Experience Design Services. 

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www.yourcustomersshoes.com