anayo awuzie's portfolio
DESCRIPTION
A range of content creation across video, marketing, social media, editorial, and blogging by Anayo Awuzie.TRANSCRIPT
As StyleBlazer’s first-ever Editorial Assistant, I worked closely with the Managing and Senior Editors
to create engaging content for the site’s 45 million monthly visitors, and helped the site find its
audience. Through managing the site’s social media (Tumblr, Twitter, Pinterest, and Instagram),
contributing 4-5 articles daily (totaling over 450+ stories), researching story ideas, conducting
interviews, and attending industry events, I played an integral role in growing the site to be one
of the top online fashion destinations for women of color.
My biggest project while there was our ’50 States of Style’ tentpole. I interviewed over 50
fashion bloggers from around the country, wrote fun copy for each of their profiles, and
compiled their best photos into individual galleries. The ’50 States of Style’ tentpole helped put
StyleBlazer on the map in the digital fashion content space.
A Fashion & Beauty Social Shopping Site
LookMazing, Inc. is a budding startup based in San Francisco, CA. It is a fashion and beauty
social network for individuals to showcase their personal style through photo ‘looks’ that can be
easily shopped and shared. I worked closely with the founder as the Editorial Director, and
focused mainly on building relationships with bloggers, writing features, creating email
marketing campaigns, as well as marketing materials for some of LookMazing's many events around the Peninsula.
Email marketing
Zuvaa is an online African marketplace for designers around the world to sell their Ankara-based handmade designs. I was part of the original founding group for Zuvaa, and worked with two
others to launch the site. I handled vendor relations, site inventory, and I occasionally created
email campaigns for the site when we had flash sales.
FREELANCE
“Spring Coats: The short and sweet of it” – SF Gate’s fashion blogged, SF Unzipped
5466 Mayland Ave San Jose, CA 95138 /// (408) 218-7755 /// [email protected] EDUCATION Santa Clara University, June 2012 Santa Clara, CA
B.A.| Communications | Minor in Sociology
SKILL Computer: CMS (Wordpress; Movable Type; Blogger), Windows and Mac OS; Microsoft Office; Adobe
Photoshop & Photoshop Elements; InDesign; AVID Xpress; Quickbooks WORK
EXPERIENCE Moguldom Media Group, Inc. (New York, NY) July 2013 – February 2015 StyleBlazer Editorial Assistant (previously an intern from June 2013-July 2013) Created slideshows and feature stories with maximum viral potential averaging 300,000 page views/week Copyedited and researched engaging story ideas to contribute 4-5 fresh posts daily Conducted interviews with high-profile celebrities and personalities such as Estelle & Hayley Hasselhoff Handled @StyleBlazer Twitter, Tumblr and Instagram accounts & produced social media Created “Up & Comers” column where I interviewed new designers, models and stylists every week Attended and reported on fashion industry events, shows, and product launches Conducted interviews, outreached bloggers, and compiled galleries for 50 States of Style tentpole
Zuvaa March 2014-Present E-Commerce/Marketing Director Managed site inventory and helped grow Zuvaa sales to $13,000/month within 3 months of launch Communicated with vendors about pricing, sales, and stock levels Created e-mail marketing campaigns and drove Zuvaa traffic through SEO strategies Coordinated lookbooks and photo shoots with indie designers
Century 21 Department Stores November 2013-January 2014 Freelance Copywriter Product copywriting across all Century 21 categories Provided content copy for online flash sales
LookMazing (San Francisco, CA) August 2012 – April 2013 Editorial Content Producer Promoted LookMazing via daily updates on social media outlets (Facebook, Twitter, Pinterest, and
Tumblr) and conceptualized engaging social media campaigns Assisted with content generation for feature magazine posts, blogger photo shoots, and various
marketing materials including press releases and brochures Managed blogger relations, set up marketing campaigns, and new blogger discovery Created original LookMazing newsletters which saw consistent weekly subscriber growth and
engagement
The Santa Clara Newspaper May 2011 – June 2012 Staff Reporter Researched news story topics and conducting interviews Wrote campus-based news stories weekly to be published in weekly newspaper Wrote article featured in November 9 issue exposing the ability of maintenance workers to enter into
student housing without knowledge of student which resulted in an administrative change of how students are notified about maintenance happening in their dorm rooms
Mission Media London (London, England) October 2010-December 2010 Fashion PR Intern Prepared Media Kits to promote for clients Garnered publicity for clients through social media outlets such as Facebook and Twitter Monitored client exposure and “buzz” versus competitors in magazines Handled flow of incoming/outgoing clientele products Maintained fashion closet
NBCUniversal, April 2009-August 2009 News Desk Intern Made beat checks, data entry of current and future news assignments Contributed content for NBC’s online news site Coordinated guests for live shots and made tape dubs