ancillary poster production log

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  • 1. Ancillary Product: Poster Production Log By Tesfah Watkins-Scott

2. IntroductionWhile I am creating my ancillary film poster, I have decided to actually create a production log so that I can present the steps I have taken to reach the final outcome for my silent film poster.The software that I will need to use to produce this ancillary product will be Adobe Photoshop CS5.1 and also Adobe Photoshop CS6. The reason I will be using two types of Photoshop softwares is because I will also be developing my film poster from home some days which means I will have to use the downgrade of the software. 3. Stage 1During the beginning of developing my very own silent comedy poster I had a few issues with designing abackground that would stand out towards my target audience. I knew that due to the fact that it will be asilent movie poster, I would have to stick to the original conventions that are used in silent comedy movies. Ithen began to research some backgrounds that have been used in particular silent movie film posters butdue to the lack of images that I could find I then came across a background that I could actually use for mysilent comedy film poster. Thats when I thought of the idea to research captions that have been used in many silent movies over the years. The reason why I had done this was because, I liked the background design that was used for these particular captions. I felt that the white lining that was used around the border of the caption was quite appealing, and also due to the fact that the background is used in silent movies if I incorporate it into my very own poster it will present conventions of a silent movie to my target audience which will make my poster a success. As I was researching many different caption backgrounds I had found one with an appealing boarder design that would go around my poster. To allow this image to be the background of my poster I had to save the image and then open it in Photoshop and then drag it to the actual page I was creating my actual poster on. 4. Stage 2 The next stage that I had decided to pursue was to create a logo for the production company that Marcus & I have created. As you can see the logo that I have created is only a first draft for my logo as I am unfamiliar with the logo design site that I will be using which is cooltext.com . I will design the logo again in the future so that it looks much more appealing.Creating a new LogoStep 1: The first step I had to take for creating a betterlogo was to go onto the same site www.cooltext.com.However, instead of using the same font I have decided touse a different font instead.Step 2: Once on the site a selection of differentlogo styles had appeared so I tested a few of thelogo designs to see what they would look like.Then I came across a font that I really enjoyedthe look of and thought would look appealingwith my poster so I chose that specific style(highlighted with a yellow ring). 5. Stage 2 ContinuedStep 3: Once I had chosen the particular style that I had wanted to use, I then wrote in the actual name of ourcompany to see how it would look. However, I felt as if the font wasnt that appealing to me so I had decided tochange the font. This is what the font would look like with the original font that the particular logo design had. This is the area where I had to type in Marcus & Is film production name which is 2Film.This is where you can change the font style that isused for the logo if you are not happy with the fontthat is currently being used.Once I had decided to change the font style for my logo Iclicked the Fonts area and then was transported tothis page which presented many different fonts that Icould choose from. After looking around at the manyfonts I then found the font I was looking for which wasYellaBelly.Once I found the font I want to use for my logo I thenchanged some of the settings so that the logo wouldhave a glow effect, and also so that the logo colourwould be black & white to support the colour schemeof my particular silent movie poster. 6. Stage 2 ContinuedStep 4: Once all the settings were completed, this wasthe outcome for my logo design which I am quite happywith. I have saved the image, however I have not yetfound a suitable area for the logo to actually go on myposter. Stage 3The next stage that I had to take to create my poster was to createan appealing masthead to present the actual title of Marcus & Isfilm Patty Take.This image presents the masthead that I have created for myposter. As you can see I have stuck to the conventions of a silentmovie and kept the masthead black & white which will alsosupport the colour scheme that I will be using for my poster.Furthermore, I decided to incorporate some sort of burglar intothe masthead so that it linked in well with the actual filmscenario. I felt that this would work well as it would make themasthead look much more humorous to my target audienceThe font that I have used for my masthead iswhich would show them that the silent film will involve the African which I had downloaded fromsilent comedy sub genre. Marcus & I decided on this particularwww.dafont.com. I feel that this font lookstitle Patty Take due to the fact that the whole chase that will similar to the font used in the Laurel &occur during the film will all revolve around the patties that areHardy film poster which I have used for mymeant to be received by the Grandmother in the silent comedy. poster ancillary research. 7. The next step that I had to take was to actuallyStage 3 turn each image that I would be using for the film poster into a black & white image. The reason why I have changed each image is because our short film must actually link in with the conventions of an original silent movie.Steps to turn imagesblack & whiteThe first step that I had to do was to actually upload the screen print image from the Final Cut software on to Adobe Photoshop. Once the image has beenuploaded to Photoshop I had tothen select the image button onthe toolbar. After this a menuwill appear ash shown in thescreen print which then showedan option called adjustments. Ihad to select this option whichopened up another menushowing the option of turningthe image black & white. When I selected the black &white tool another menuappeared presentingdifferent colours and blendson the screen, but from hereall I needed to do was clickthe Ok button and theblack & white was thenimplemented onto the image. 8. The next stage that I had to follow was to actually crop and edit each image to erase theStage 4background from the image as I only want to use the main characters in each image. I thought of many ways to do this in Photoshop such as the Lasso Tool or the Eraser Tool however, I know from previous experience that these two tools are quite difficult to use as you need to have a steady hand when using either of the two tools.So instead of using either of those twotools I decided to use the Magic WandTool as this selects sections of the imagethat are not needed depending on thetolerance level of the tool. I felt thatusing this tool would make erasing thebackground much easier due to the factthat the selection is automatic. When using the magic wand tool I had to be very careful as sometimes I found it quite hard to use due to the fact that sometimes the tool would select the actual image I needed instead of the unimportant areas so I had to be quite patient when using this tool.Once I had finished erasing the background from each image,I then dragged the images one by one to the actual filmposter and placed them in the areas where I thought theywould look the best. This is because I am not sure where toactually place the images due to the layout of the page as Istill need a strapline or a selling line which may need someof the space on the poster page. 9. Stage 5The next stage that I had to undertake was that I had to include some sort of text on the posterlike a strapline or a selling line so that my poster will give my target audience a small insightinto the details about the short film. Doing this meant that the font that I would be using wouldhave to link in with the genre of film I am creating but also it would need to link with theconventions of a silent movie. As you can see I have decided to use the same font as the masthead for the opening date that I have decided to incorporate into my film poster. I have done this because, I have decided that I will only use two different types of fonts for my poster and know that using the boldest font for the masthead and other important pieces of information about the film will be very effective once my target audience view my film poster. This particular font that I have used which is called African from www.dafont.com links in well as the text itself is black &n white which For the text about the characters names and the creators automatically links in well with theof the actual silent film I have decided to use quite a genre of film that Marcus & I willformal and appealing font than involves lots of curls so produce.that it looks as if the words are flowing. The reason why I have done this is because from previous research I have seen that in silent movies the credits that present the cast of the film are conventionally shown in an italic style type of font so I done this to give the same effect to my audience. 10. Changes I have made 1Production Name LogoThis image is of the final logo design I was using for myancillary product poster. However, instead of using this logofor my poster I have decided to actually incorporate this logointo Marcus & Is silent comedy to present the film with ourproduction name showing which will appeal to the audience.This is because this logo will be different to the fonts used ineach caption which uses the font Adobe Garamond Pro. Instead, I have decided to use the font Vivaldii for our production name