Ancillary product analysis- Poster

Adam Fox 2052

St. Andrew’s Catholic School

64135

the main image is of the character ‘Lucy’ and is the main convention on the poster, which connotes that this is the main topic of the soap opera is the ultimate theme in the show. the image has been manipulated so that it the same dark and grainy brownish colours of the backdrop of the EastEnders title intro for the program. There is also a fade of the edges of Lucy, this gives the image no borders and connotes that Lucy is blending into the story of EastEnders an transcending all other issues to become the centrepiece of narrative.

The tagline is in upper case and so connotes urgency and drama. This will catch the attention of the audience as it is more shocking. The punctuation also has this effect as the full stops make you pause and reflect on the words and then prepare yourself for the full impact of the next word ‘FOREVER.’

The synergetic ‘#’ link to the twitter page of EastEnders suggests that the audience will want to find out as much information about events before the show so they fully understand want is happening this link actively encourages the audience to do this and builds on the ‘personal relationship’ (Katz) between the audience and the production studio of the programme.

The studio logo is at the bottom on the page and so dose not interrupt the main image of the tagline. This connotes that they value the audiences enjoyment of the program more then the boosting about their making of it. It is also in the same font as they use in all of the BBC advertising and so creates brand identity.

Analysis of EastEnders poster• I would ‘repeat’ (Steve Neale: 1980) the use of effects of

the image to make the character can blend more easily the background and make it flow better as there will be now or little borders as shown in the EastEnders poster. I will also ‘repeat’ having the model looking away from the camera as this will look more natural and effective in the showing of guilt or fear.

• I will ‘repeat’ the use of capitalisation of the tagline as this gives the impression of urgency and threat. This will draw in the audience as it is more striking to look at and catches people eye more than the standard lettering. I will also ‘repeat’ the use of punctuation create pause and impact for the next sentence. This will be more effective if a make the tagline short and powerful.

The tagline ‘a week that Hollyoaks will change forever’ connotes finality and is very decisive as it say that it will change forever. This also suggests that an important aspect or character will change as this will be a noticeable deference to future episodes. The fact that it is also in a white box connotes a separateness from the image and is in the brand front of channel 4 and so suggests inconsistency between text and image.

The main image has a red fire effect on to make it look as if the characters are coming out of the flames. This connotes that the fire will effect all their live in some way and that they are all involved. Another integration is that the fire is in facet a metaphor and that this event will rip through them like a fire but it is not literal. The characters in the image are nude, which connotes vulnerability and desperation as they try to cover themselves. In turn suggests that in the narrative there lives are going to be greatly scrutinised by the other characters and the audience.

The institution logo is see-through and this means that they intend that the story to be more important. However, the logo is large and more dominating them the EastEnders poster and so is less subtle.

The date is at the bottom and with the slogan. This connotes that it is of less importance them the main image but is of equal value to the slogan. This encourages the audience to be ready at this time to watch the programme.

• I will ‘repeat’ (Steve Neale: 1980) the use of the date on the poster as this will clearly advertise when the new soap opera will be and this will mean that the audience is likely to schedule in the time to what it if they know when it is broadcast.

• I will also ‘repeat’ the see through effect on the institution logo as this makes it lend better with the images but can still be seen easily. In my poster I will try to make the institution logo smaller as to make it more subtle.

• The effects used on the image is effective as it give a symbolic clue as to the themes in the narrative. I shall ‘repeat’ this in my poster, not necessarily for the character in in some part of my poster.

Analysis of Hollyoaks poster

The main image is shot from the technical code of a low angle long shot of all the characters but is mostly focused on the centrally frames female character. This connotes that she is the protagonist in the narrative and that she is the lead investigator. The low angle connotes power and this could mean that she is a powerful figure or that this murder case involves powerful people. The dark colours connote that the tale will involve negative themes.

The tagline is written in handwriting font style and looks to written in chalk. This connotes that one the characters themselves is writing this to warn off the investigators of this murder. The verbal code is very threatening and connotes that s great many secretes shall be unravelled in the narrative tale. The verbal code ‘the investigation returns‘ connotes that the main character has been given a new piece of evidence and that this will unravel the plot of the second season of this serial drama.The institution indent is small and at the bottom, this denotes that it

does not obstruct the main content and that the audience could potentially not know about the production house, this connotes modesty.

This is for inspiration but is not a soap opera

The date is written in bold, this elevates the importance of this date and encourages the audience to watch at this time.

Analysis of The Killing posterI will ‘repeat’ (Steve Neale - 1980): • The low angle of the main image as this will make the scene more

dramatic and poignant for the audience. This is effective as it makes the character large then they are and so gives them elevated status.

• The varying fonts for the different text elements of the poster as this will make it more interesting and engaging. Also the handwriting example in this poster connotes desperation, this is a similar theme and emotion that I would want to replicate in my own production.

• The size of the institution logo as this is subtle and does not detract from the story of the program being advertised.

The tagline “jealousy’s a killer” is very short and memorable as it connotes danger. This is because it gets the audience to realise that jealousy is a very complex and dangerous emotion that can have dire effect on the friendships that you have. This slogan is especially effective as everyone knows how jealousy feels and so it evokes more emotional meaning. The red colour of the verbal code “KILLER” is effective as it connotes lust and danger. This give the audience anticipation of the coming events in the narrative.

Student exemplar work

The main image denotes someone's arm with a gun in his hand trained on his target. This connotes high levels of danger and desperation. This is also accomplished by the blur and ‘warp’ effect on the edges of the picture as this connotes the extension of time and so the person is highly focused on the job at hand. This also indicates that there is a high emotional value placed on this killing which will attract the audience to what the series.

The synergy with social media acts to create the personal relationship (Katz) that modern media audiences demand. This helps the audiences communicate their feelings about the series to like minded people.

The institution logo establishes who the makers of the program. This informs them not only of the production house but also where to find it as it is clearly displayed as being on ‘BBC2’. The small size of the ident connotes that they care more about the program and the story than boasting that they made it.

The date is in the same blue and gradient font as the main title of the poster. This denotes brand identity.

Analysis of student exemplar work

I will ‘repeat’ (Steve Neale):

• The synergy with social media as this is an important step to creating the ‘personal relationship (Katz’ Uses and Gratifications) that the audience will want to have in their power.

• The short length in the tagline is very important to attract the audience as it is more memorable and eye catching. I will also repeat the use of different colours to evoke different emotional responses depending on the desired effect