ancillary product poster - analysis task

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Soap Opera Genre Ancillary Product Analysis Name: Hannah Hughes Candidate Number: 4067 Center Name: St. Andrew’s Catholic School Center Number: 64135 OCR Media Studies – A2 Level Unit G324: Advanced Portfolio

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Page 1: Ancillary product   poster - analysis task

Soap Opera Genre – Ancillary Product

Analysis

Name: Hannah HughesCandidate Number: 4067Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

OCR Media Studies – A2 Level

Unit G324: Advanced Portfolio

Page 2: Ancillary product   poster - analysis task

Image: This image has be manipulated in several ways. This includes a red tint being put on the image. This connotes death and danger, and suggests that something big is going to happen. The image also has a sharp and grainy feel, which could be from the Vignette style put on the image. The Vignette gives the image black edges and draws the attention into the main part of the poster.The image is of ‘Lucy’ looking to the right with a suspicious looking facial expression. This connotes that something bad if either going to happen to her or she is going to do something bad. This draws in the attention of the reader in and makes them want to watch ‘EastEnders’ so they can find out why she looks suspicious.

Synergy with social media: The soap could be trying to appeal to a younger audience. The hashtag allows viewers to comment on the show through social media and allows the show to see what viewers think.

Institution Logo: This is for brand identity. It allows the audience to know what channel this show is going to be on. It is also displayed in very small font. This could connote that the institute is very well known and don’t need to big themselves up.

Tagline: This tagline draws in the attention of the reader. This is because the words ‘Walford will be changed. Forever’ suggest that something that has never happened on ‘EastEnders’ before will happen. This makes people want to watch the show, so that they can find out what will happen.

Page 3: Ancillary product   poster - analysis task

Analysis of EastEnders Poster

• I would ‘repeat’ (Steve Neale - 1980):– The tagline being very simple font. This ensures

that it doesn’t draw away from the main image, which is the most important part of the poster.

– Having someone not look directly at the camera. This gives the impression that they have done something bad or are guilty of something.

– The Vignette style round the edge of the poster. This adds emphasis on the main image and draws in the attention from the viewer.

Page 4: Ancillary product   poster - analysis task

Image: There has been a fiery or burning manipulation on the image. From this we can denote that there will be a fire on Hollyoaks. We can connote that the people in the poster may be killed or injured in this fire. Or they could be the people who started the fire. All together this image connotes that these characters lives will be affected by the fire. The fact that none of them are looking into the camera could connote that they are all guilty of something. This leads me to believe that the fire isn’t an accident. In this image you can also see that the eyes are the only part that hasn’t been manipulated. This could connote that the eyes are important to this story, maybe the characters all saw something that they shouldn’t have.

Tagline: The tagline denotes that Hollyoaks will change forever. This could connote that characters are going to be leaving the show through the fire. The use of the specific date could connote that they want viewers to watch all week but especially Fridays episode. Institution

Logo: This is for brand identity. It allows the audience to know what channel this show is going to be on. It is also displayed in a very big font. This could connote that the institute is very well known and the show want to show off that they are on that instituted channel.

Date: The date is displayed on the poster. This suggests that viewers should ensure that they need to ensure that they are free and able to watch the show on the specific date.

Page 5: Ancillary product   poster - analysis task

Analysis of Hollyoaks Poster

• I would ‘repeat’ (Steve Neale - 1980):– The use of manipulation on the image. This really

draws the viewer in, and will entice them to watch to show.

– The big brand logo. This ensures that all viewers know what channel the show will be on. This will also ensure that more people come and watch the show.

– The specific date of the show. My soap opera will be a new soap and I could put the date that my soap opera first airs on the poster.

Page 6: Ancillary product   poster - analysis task

Logo: This is for brand identity. It allows the audience to know what channel this show is going to be on. It is also displayed as a ‘sticker’. This could be to connote that this is for a younger audience.

Main image: There is only one image in this poster. This is because the poster is only about ‘Skins’. The use of 3 characters in the main image draws the attention of the audience. This is because they could be the characters that this weeks story is based around. Another point about the main image is that they are playing teenager. This could draw the attention of a younger audience, as they feel they can relate to the actors in the image.

Series 3: This is a very typical convention for a TV series to have. This is because it makes people want to go and watch the show. As skins is on its third series, this could suggest that the show is popular or very good. This displays to the audience who don’t watch the show that they should. This overall enlarges the shows audience.

Font: This is a fun and childish font. This could connote that the show is for a younger audience. This is backed up by the young actors in the main image and the sticker affect on the channels logo.

Use of the colour red: In this point of call, the boy on the right is wearing a red jacket. This is probable because red connotes lust and danger. They are 2 main themes of a TV show.

Use of the colour gold: In this point of call, the girl is wearing a gold necklace. This is probable because gold connotes luxury, triumph and prestige. In shows aimed at teenagers, there is typically a female character that thinks highly of herself and beliefs that she is a luxury and that a prize to be won.

This poster is for inspiration but isn’t from a Soap Opera

Page 7: Ancillary product   poster - analysis task

Analysis of Skins Poster

• I would ‘repeat’ (Steve Neale - 1980):– The font being appropriate for the target

audience. For a soap opera it is important to ensure that all conventions display and appeal to the target audience.

– Having lots of different colours that follow the connotations, for example red for lust/danger.

Page 8: Ancillary product   poster - analysis task

Use of the colour red: In this poster, the women is surrounded by a thick red sky. This is probable because red connotes lust and danger. They are 2 main themes of a TV show.

Infinity: In this poster the g of Revenge is actually the infinity symbol. This could be a theme from within the show, and connote that the women will not fail or let anyone else win.

Font is white: The text on this poster is white. This connotes innocents and purity. This could connote that the women has be wrong done and feels that she needs to get revenge on the people who hurt her or her family. This ties in with the infinity symbol and could imply that she wont give up until the people who wronged her have paid for what they did.

Sunday: The use of Sunday in big fonts is to draw in the attention of the audience. This will make the audience what to see what’s on Sunday. Once they have looked at the poster they may feel inclined to watch the show.

Black: There are many reasons why they would use the colour black. This colours connotes elegance, power, death and danger. This backs up the characteristics of the actress.

Thorns: When researching this show I discovered that the characters name is ‘Emily Thorn’. The use of thorns on the black dress could be a play on her name. It could also connote that she is strong and willing to fight.Tag Line: In this poster the tag line is ‘Her Next Move’. This connotes that she is the one seeking revenge on people and that she is about to attack her next victim. The tag line successfully draws in the viewer and makes them what to find out what her next move will be.

ABC Channel: The use of the TV channel it will be aired on is a good way to promote the show. This is because the audience will see that the show is on ABC and can then may what to watch it because it is on a popular channel.

Gold Skin and Hair: The use of the colour gold on the characters body and hair could connote that she is wealthy. It could also mean that she will be triumphant. She is typically a female character that thinks highly of herself.

Premieres: In this poster the use of the word Premiere could be seen as the producers of Revenge trying to make an event of the show. When you think of a premiere you think of glamour and elegance (which ties in to the black dress).

This poster is for inspiration but isn’t from a Soap Opera

Page 9: Ancillary product   poster - analysis task

Analysis of Revenge Poster

• I would ‘repeat’ (Steve Neale - 1980):– Use of the TV channel on the poster. This could

add brand recognition because people will recognise the channel and may want to watch the show.

– Having lots of different colours that follow the connotations, for example red for lust/danger

Page 10: Ancillary product   poster - analysis task

Student Exemplar Work – Textual AnalysisImage: There has been a black and white manipulation put on the image. We can connote through the use of a wedding dress in the poster that the main story involves either two married people or two people getting married. The fact that only the toys and one shirt are in colour connotes that a child will be involved in the soap opera, and that they are very important to the story. The use of the red shirt could connote that someone is in danger or that the story involves lust. There is also the fact that the man isn’t looking at the camera could connote that either he is guilty of something or has been betrayed. This leads me to believe that the woman has had an affair and that she has know become pregnant.

Synergy with social media: The soap could be trying to appeal to a younger audience. The hashtag allows viewers to comment on the show through social media and allows the show to see what viewers think.

Synergy with social media: The soap could be trying to appeal to a younger audience. The hashtag allows viewers to comment on the show through social media and allows the show to see what viewers think.

Date: The date is displayed on the poster. This suggests that viewers should ensure that they need to ensure that they are free and able to watch the show on the specific date.

Tagline: The tagline ‘Don’t air your dirty laundry…’ suggests that someone has been unfaithful. The fact that there is a wedding dress on the washing line connotes the women has been unfaithful and is therefore seen as ‘dirty’. The … suggests that there will be many twists in the storyline and that audiences have to watch the show in order to find out what happens.

Page 11: Ancillary product   poster - analysis task

Analysis of Student Exemplar Poster

• I would ‘repeat’ (Steve Neale - 1980):– Having the date the show airs on the poster. My soap

opera will be a new soap and I could put the date that my soap opera first airs on the poster.

– Having lots of different colours that follow the connotations, for example red for lust/danger, black for danger or death

– The big brand logo. This ensures that all viewers know what channel the show will be on. This will also ensure that more people come and watch the show.