Ancillary products- Poster analysis

The Raid:The most positive reviews are used to give the most encouraging reasons to watch the film.

Effects and objects that weren’t in the actual film.

Quick, snappy punchline which very briefly explains that plot of the film.

Main character in the centre of the poster, overlooking his mission.

Swat van used to portray a war between the opposing sides with the swat team using it as cover

Fury:Punchline that’s used to give an impression that the film will be loud and exciting.

Title of the film in bright yellow, to make it stand out form the dark colours surrounding it.

Most of the characters are looking in the same direction, the main character’s expression shows that his attention has been brought to something-signifying action happening.

The main character’s real name is large and above the title of the film, made to stand out to catch the audience’s attention as to who stars in it.

Pacific Rim: Punchline is split up and spread out across the whole of the poster

Extras are featured in the poster as well as the main characters

Main characters positioned in the centre-bottom of the poster in heroic poses

Large view distance in the background which gives an impression of the size of the settings.

Title of the film is in the corner of the poster instead of in the centre of it like most traditional film posters

Large robots portrayed as main characters as well as the humans.

300: Punchline used to portray confidence and the will for success.

Main character takes up most of the space in the poster.

Title is designed as to look as though it was written in blood, this emphasises the violence that’s going to be shown in the film. Also both the title and punchline are coloured in red which gives a feel for the house style and theme of the film.

Part of the background of the poster is covered with dead bodies

Blood splatters are dotted around the poster, which gives a feel for the amount of intensity and battling that’s going to be in it

Poster is a high angle shot of the main character and the army in the background which shoes dominance over the audience.

The Hurt Locker:This shows the film’s most prestigious awards as a way to persuade the audience to watch the film.

Main colours of the poster are dark which portrays danger and threat.

Punchline is short and portrayed as a warning.

Main focus of attention is the main character running away from a large explosion which is the only brightly coloured thing in the poster, this emphasises the drama and action that’s in the shot.

Title of the film is white which helps it to stand out from the surroundings