ancillary task 2

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CREATING MY FILM MAGAZINE USING ADOBE PHOTOSHOP AND INDESIGN

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Page 1: Ancillary task 2

CREATING MY FILM MAGAZINE USING ADOBE PHOTOSHOP AND INDESIGN

Page 2: Ancillary task 2

DIGITAL PROGRAMMES I AM USING TO CREATE MY ANCILLARY TASKS

Adobe Photoshop: is a graphics based editing programme. I intend to use this for my film poster and magazine because it has specific tools to manipulate and edit images such as crop, slice and retouching tools. as before any images are used on a commercial media product, Photoshop is used to clean up and enhance the imagery.

Adobe In design: can be used to create works such as posters, flyers, brochures, magazines, newspapers and books . Graphic designers and production artists are the principal users, creating and laying out periodical publications, posters, and print media. I intend to use this program for my film magazine mainly, but I intend to interlink it with Adobe Photoshop as well as I feel this is the best program to create a professional, high quality film magazine due to it’s specialized software

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CREATING MY MAGAZINE IN PHOTOSHOP

• 1. I wanted my magazine to have a black background as a base, so I used the paint bucket tool and selected a dark black from the swatches tool. Using black will allow me to edit and design my magazine more easily as I am working with layers, so if I delete a layer that I don’t like but still want the other layers I won’t lose anything as all the layers are on top of this as a base. I also think black creates a serious, elegant tone which is the ambience I am aiming for within my magazine. I want my target audience to see it as a high quality, prestigious film magazine.

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CREATING MY MAGAZINE IN PHOTOSHOP

• 2. I didn’t want to forget that I am creating a magazine so I added a generic convention of film magazines which was to a bonus strip. I created a strip at the bottom of the magazine by using the line tool and increasing it to 5px, I then looked at my colour scheme and other real film magazines and incorporated one of my colours into the magazine which was red. I did this because I think it is easy way to make my magazine look colourful without using more than 3 colours, using my colour scheme will make my magazine look cohesive.

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CREATING MY MAGAZINE IN PHOTOSHOP• 3. I then focused on my

background. In my statement of intent, I didn’t want to use a main character as the main image and I still agree with that idea. So I chose two film stills from my movie and cropped each of them so both images took up half them page. I then used the opacity tool and selected 14% to fade the image slightly as I didn’t want this to be the main focus of the magazine but still noticeable. I did this because I think it is a USP for my magazine, as I could sell it as a special issue or edition, attracting my target audience. This is one of the ways my media products are challenging real media texts, as no film magazines use film stills as their background but I think it is a good way to represent my film in the magazine.

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CREATING MY MAGAZINE IN PHOTOSHOP

• 4. I wanted my magazine to be based on real media texts, so I used one of the magazines from my research which was Empire magazine to give me guidance in creating my font. I liked the fact that they used bold, bright font to for the sell lines/ cover lines. Therefore, I attempted to create the same qualities within my own genre and film. I first used my sketches that I previously used as a base and then used a layer to create the text and enlarged it to a size of 165ptx , because I wanted my font to be bold so that it instantly engages the audiences attention. I then decided after my initial drafts of my designs for the magazines that I would take a risk and move my masthead to the bottom so it looks more like a magazine.

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CREATING MY MAGAZINE IN PHOTOSHOP

• 5. The next step was to create my movie strip. Firstly, I opened a new file, then I had to create a custom preset by putting in a width of 800 pixels and a height of 1080 pixels. Then on my blank image which was white, I changed it to black by using the paintbrush tool. I then made a copy of that layer by pressing ctrl + J.

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Steps to create cinema strip in In design

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CREATING MY MAGAZINE IN PHOTOSHOP

• 6. I then changed the top layer back to white again by pressing ctrl + I. Dragging the top middle arrow down with the bottom meeting it. I then used the free transform tool to height of 75mm. Then repeating the steps again for the left hand side, only this time making it 90%. We know have something that looks a little like a cinema strip.

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CREATING MY MAGAZINE IN PHOTOSHOP

• 7. I have two layers, but I only need on, so I pressed ctrl + E to collapse the two layers together, I then copied and edited it onto another page, thus I have created my base.

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3 4Steps to create cinema strip in In design

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CREATING MY MAGAZINE IN PHOTOSHOP

• 8. I then went on to another page, and pasted my cinema strip on there by pressing ctrl+ paste. I then created a blank A4 size canvas by placing a simple gradient onto it so I could see the strip in a 3d effect. I then edited and pasted two of my cinema strips onto the canvas. I then used the select tool to shuffle the strips over to the side, making sure they were neater and then I used ctrl + e to merge both the layers together to make a copy of that layer to make a complete film strip. Finally I merged the two layers together, so that I only had one complete layer for the strip, I did this because it would be easier for me to move the strip as a whole in the editing process. I now have a film strip consisting of four cells for four images.

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CREATING MY MAGAZINE IN PHOTOSHOP

• 9. One of the typical conventions of a film strip, is the holes that run along across the sides, which creates it to look like a piece of film reel, so I has to add that to my film strip. I did this by using the rubber tool and the clicked on the brushes and chose a square brush to create a square hole effect, by using 35ptx. I then had to check my brush tip shape so that the spacing between my dots would be accurate, so I clicked on the brush panel and changed the spacing to around about 300%.

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CREATING MY MAGAZINE IN PHOTOSHOP

• 10. I then used the eraser tool, clicking once at the beginning then again at the end, holding shift to make a nice straight line of dots with equal spacing between them, by doing this it achieves a skilled appearance that will reassure my audience my media products are high quality and proficient. It will also convince them to buy the magazine as they will feel they are getting good value for money. I then repeated the previous steps, along the bottom of the cinema strip. Finally, I had to remove the white sections of the strip so it was transparent. I did this by using the magic wand tool, clicking inside the white areas making sure all four sections were selected then pressing delete. Thus, completing my film strip, I then imported it into my magazine.

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CREATING MY MAGAZINE IN PHOTOSHOP

6. After creating my cinema strip, I then had to add my film stills. I did this by exporting my film stills using frame grabs from the timeline on Adobe Premiere. This process enabled me to write a digital image the same resolution as the source video. To do this I : 1. Positioned the play head at the desired frame in a clip or sequence using the Source of Program monitors.2. Clicked the Export Frame button in either window.3. The Export Frame dialog box opens. Gave the clip a unique name such as “Sandra and Solyanna Two Shot”4. Chose a format from the pop-up menu. I chose the TIFF format as it represents a good balance between file size and image quality which is imperative as I am using this film stills on my film magazine that should rival commercial products.5. Clicked the Browse button to specify a destination. Navigated to the desired location and clicked Choose.6. Clicked OK to accept the name, format, and destination. Adobe Premiere Pro then exports a frame to my hard drive I then imported each picture onto one page then I, had four different layers and on each photo, used the free transform tool and matched it up against the cinema strip to get the correct size, once I got the size, I clicked the tick tool at the top of the page to place the image, I then used ctrl A to select each image followed by a copy and paste. These steps were repeated for the rest of the photos and I then placed the images by chronological order in the cinema strip. I did this because I wanted the frames to fit perfectly within the strip so that it looked professional and tidy, I also thought it would be a good way to tease my audience and not reveal much of my film at the same time and to also give my magazine a USP so that it would stand out against other film competitors.

The Export Frame button allows you to export a single frame from the timeline.

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CREATING MY MAGAZINE IN PHOTOSHOP

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Steps to create cinema strip in In design

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CREATING MY MAGAZINE IN PHOTOSHOP

• 7. Once my font, cinema strip was completed, the final thing to focus on before I moved the design into In Design was my masthead. This was the crucial stage to finish. Using my previous designs and sketches, I decided to stick with the American Purpose text, I think it suits my publication and the image I am trying to create as well as stand out and illustrate that this is a magazine not a poster. I used a different layer for the text, so that if I wanted to change it or move it around, it wouldn’t disturb the other layers. I then choose a neutral white which was my original intention as it is keeping in within my colour scheme, I then choose the font to 160pt for a bold, clear and obvious font. It was important for the font to stand out, as when I looked at real media texts, the font was only sacrificed for the main image and in my previous designs I had thought about sacrificing it for the cinema strip but I had decided against as in my case there is no main image so it was imperative it stood out.

constructing my masthead and title

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CREATING MY MAGAZINE IN INDESIGN

• 1. Once I imported my magazine to In Design, I focused on creating my strip that would run along the bottom of my magazine. I first used the line tool to divide the lower quarter of the page so I could create a strip, with a close focus on the size and thickness of the tool I chose, 5 ptx so that the line was thick enough to draw the attention of the audience but not too thick to overpower the magazine, then using the swatch tool, I used the eyedropper tool to match the red I had previously used for the ‘Bloodline’ masthead and matched it to the lines, I did this because I didn’t want to have different shades of red in my magazine, as it would appear to be inconsistent and incompetent. I repeated this step again for the other line, so I would have two lines to create a strip. Once I had created my strip, I then used the text tool to write out some of the most anticipated film releases of 2012 (with the guidance of my rulers) using Gabriola 30pt and 15ptx as that text had connotations of elegance and class which was some of the qualities that had been signified with my aim of the magazine looking “Hollywood "that I had previously stated in my statement of intent, then sticking to my colour scheme I used my swatch tool and chose the same red for the text and the blocks to separate the films. I think that the colour blocks are a good idea of emphasising the fact that the magazine is a special issue, when reading magazines with strips at the bottom, the target audience is more inclined to pick it up as they feel there is more value for money with the extra information.

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CREATING MY MAGAZINE IN INDESIGN

• 2. My next step was to then focus on the generic features of a magazine such as date, issue, website, price etc. Using the text tool I typed out all the above features based on my previous research. For example, based on my target market research, I found that my customers or target audience who usually buy film magazine such as Empire or Total Film would not pay more than £4.00, so using this information and I decided to price my magazine at £3.50, this was a smart move because in order to attract the majority of the target market I have to ensure that my price is lower and more affordable than my competitors whilst giving the same quality, securing their loyalty and repeat purchasing. Following the colour scheme of, white, gold and red, here are the generic features, placed on my magazine. I then added the skyline, by using the text tool and choosing the font Minion Pro, (choosing white so that it was apparent against the black background) because it was simple and effortless to read from afar which was crucial as the purpose of me creating a skyline was to highlight to my readers or target audience, that there is some sort of attraction inside that is exclusive. Finally, the barcode was added next to the skyline, ( which I has created by using the line tool in 2ptx sizes spacing each with a 3.5mm between them and using the text tool to create my own code name: MM101039496) making it easier to scan in shops and underline the genre of this media text as a magazine.

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CREATING MY MAGAZINE IN INDESIGN

• 3. The final step was to create my cover lines and sell lines. It was imperative that I got this accurate because according to my magazine analysis, it could determine the success of a magazine. Looking back at my initial designs and feedback from my target audience, 75% didn’t think the cover lines appeal to my film or the UK film industry, thus I decided to each cover line with a close focus on the UK film industry and my film, Bloodline. Using the text tool, I decided to use just 3 cover lines and sell lines ( my previous designs used more but it resulted in my magazine looking more like a poster with paragraphs) and following a real media text as my influence, ( Empire Magazine), I used my rulers to align and indent the text so that it was in the form of “ align right” which is a typical convention of all magazine cover lines. To separate each sell line, I had decided to create dotted lines as a division, I saw this on Empire magazine and thought it was very effective as it was much easier for the audience or reader to follow the text as each story line was separated. I created the cover lines by using the line tool, with a close focus on the thickness and style choosing 4ptx , then using the rulers as a guide, placed the dotted lines below each cover line.

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CREATING MY MAGAZINE IN INDESIGN• 4. Finally, my last step was to choose a

colour scheme and font and size for the text. I left this stage till last because my magazine is already complete, so by trying out various fonts, colours I could distinguish and settle on a look that I think will be effective on my target audience. Eventually, I settled with LuzSansBook, 24pt. I chose this font because it is stylish and chic which gives connotations of elegance and class to my magazine, it also does not make my magazine amateur. My audience will be able to read it clearly as well as note it has a certain flair to it. Paying close attention to the text sizes, I wanted it all in capital letters but in lower size so I chose the small caps tool which put the captions in small sizes, this was a good idea as the captions hold significance but I didn’t want them to overpower the main headlines. Finally, I followed my colour scheme by using gold for the cover lines and white for the captions, I think these were the best colours to use they are lucid with the background making the text pop out, which was one of my main worries when considering to use film stills as my background.

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FINAL DESIGN Barcode

Issue and price

Skyline

Cinema strip

Movie title

Cover lines and sell lines

Website & month

Bonus strip