Shoes w i t h Sa les A p p e a l I n d e x A) " M u l l i g a n s " by Weinbrenner; men's p la in- toe Oxford of

black grained leather; note the red vulcanized sole for w ider spike arrangement (Style # 2 2 5 7 : $17.95).

B) "Scotch Par Buck le" by Connolly; men's w ing - t i p gol f shoe of black boarded calf and wh i te f ine ly-gra ined Corfam; features strap and buckle (Style # 1 9 0 7 : $40).

C) Johnston & Murphy dark cherry Mira and wh i ta grained Corfam w ing - t i p gol f shoe for men (Style # 2 7 0 6 : $45).

D) " M u s t a n g s " by Roblee Div. of Brown Shoe; a gra ined bal saddle w i t h Cat's Paw " M i r a - G r i p " sole; can be worn on the course or in the clubhouse (Style # 9 7 6 R 0 7 : $22).

E) Ben Hogan ladies' gol f shoe in v i v id gold tweed w i t h piped over lay; cushion crepe sole (Style # 4 6 6 8 0 : $13.95).

F) G. H. Bass men's saddle Oxford in black smooth and wh i te grained Corfam (Style # G S 1 5 4 9 : $27).

G) Lazy Bones moc style ladies' gol f shoe in g ingham pink and wh i t e leather (Style # 6 8 1 : $17.95).

H) Par-Pals ladies' go l f shoe in green tweed w i t h overlay blucher p iped in wh i te (Style # W 8 3 0 : $14.95).

I) Styl ist men's w ing - t i p gol f shoe in Key Largo blue patent and wh i te Corfam (Style # 2 3 3 3 : $42.50).

J) Ben Hogan green shiney Corfam and wh i te Galaxy Corfam gol f shoe for men; shield t ip saddle blucher (Style # 4 2 3 6 6 : $32.50).

K) Etonic black and wh i t e Corfam gol f shoe for men w i t h long w ing - t i p blucher (Style # 7 5 6 3 : $42.50).

L) Weinbrenner " M u l l i g a n s ; " black and wh i te grained leather go l f shoe w i t h long w ing - t i p blucher (Style # 2 2 7 1 : $22.95).

M. "S t roke Mas te r " by E. E. Tay lor ; w ing - t i p sl ip-on gol f shoe in genuine camel leather and suede; side-gored for snug f i t ; at tached shawl (Style # 6 7 0 5 : $32).

N) Etonic men's gol f shoe in Everglades green s imulated a l l i ga to r and wh i t e Corfam (Style # 7 5 5 2 : $45).

0) Lazy Bones ladies' moc style gol f shoe in orange and wh i te leather (Style # 6 8 2 : $17.95).

P) Foot-Joy black boarded cal f and black smooth calf p la in -toe gol f shoe for men; features monk strap (Style # 51359: $45).

Q) Etonic ladies' go l f shoe in very f ine ly grained Corfam and smooth powder blue Corfam (Style # 8 2 4 4 : $29.95).

R) Johnston & Murphy black and wh i te shield t ip saddle Oxford of Corfam; at tached shawls (Style # 2 7 1 0 : $45).

S) Pro-Shu laceless gol f shoe for men in black ca l fsk in ; at tached k i l t i e ; gored for snug f i t (Style # 9 0 0 : $37.50).

T) Bridgewater men's imper ia l w ing - t i p gol f shoe in black and wh i te f ine-grained Corfam (Style # 1 3 8 0 : $34.95).

The ABC's of W i t h the increased emphasis on style in golf shoes, a young pro shop assistant could be staggered by the seemingly tech-nical language used in a manufacturer's catalogue to describe the various models in a footwear line. However, a knowledge of a few basic descriptive terms could clear up any confusion and serve the bud-

golf shoe styles ding merchandiser as a useful tool.

Almost any shoe may be described with exactness by using these basic terms in combinations. Descriptions usually fall into four parts: color, material, toe style, and fastening method. For instance, a typical description would be stated as a "brown calf wing-tip blucher."

continued on next page

AND BUCKLE

4 — GORE

ABC'S-GOLF SHOES continued from preceding page

Color presents no problem. However, the material category is growing rapidly in variety. Some of the more common materials found in golf shoes are calf-skin, natural or simulated alligator and other reptiles, and Corfam. These are used for the entire shoe or in combina-tions of two for contrasts in texture. Kangaroo, suede and patent leather also are being seen more on the fairways these days. Here are some features that will enable your assistants to recognize these materials more readily.

Calfskin is a light weight, supple leather which has great strength and natural elasticity. It has a smooth sur-face which takes a high polish. Calfskin may also undergo a process called "board-ing" to produce a grained finish. In Shoe P, smooth and boarded calf are used.

Reptile skins. Of all reptiles, alliga-

tor is most commonly used for golf shoes. Good grade natural alligator shoes can be extremely expensive. However, the scale patterns of alligator and lizard frequent-ly are simulated on other leathers or synthetics (See Shoe N ) .

Corfam is a synthetic noted for its easy care and durability. It may be processed to simulate several natural leathers.

Kangaroo is a smooth-surfaced leather that is extremely supple and light—yet tough. It takes a high polish.

Suede is a napped or brush-surface leather produced from calf, side, and other leathers (See Shoe M ) .

Patent leather is quickly identified by its smooth, hard, high-gloss surface. For golf shoes, it frequently is used in combi-nation with other materials, primarily for color accent and texture contrast.

The toe style category is best covered visually. Among the more common treat-ments in golf shoes are the wing-tip (Shoe L), the long wing (Shoe K ) ,

continued on page 84

Gino Paoli is for Golfers who still dress for golf

Dressing in Gino Paoli is as mandatory for golf as whites are for tennis. Beautifully styled, Gino Paoli co-ordinates for men and women move with the ease and comfort of clothes designed exclusively for the occasion. At better pro shops at prices you won't mind paying, or write Gino Paoli, Active Sportswear Division, 1407 Broadway, New York, N.Y. 10018

For more information circle number 139 on card

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A T L A N T A , G E O R G I A 3 0 3 2 4 ( 4 0 4 ) 8 7 6 - 2 3 3 0

ABC'S—GOLF SHOES continued from page 46

shield tip (Shoes J and R) , moc style (Shoes G and O) , overlay (Shoes E, H, and Q), and plain toe (Shoes A, D, P, and F) . In addition, a popular treat-ment across the throat of a golf shoe (the mid-section) is the saddle (Shoes D and F) . The saddle style often is combined with the shield tip (Shoes J and R) .

There are four common methods of securing shoes to the feet, and these have a great deal of influence on style.

Bal has a "V" opening at the throat of the shoe which is secured with eyelets and laces (See Sketch 1 page 45).

Blucher utilizes two flaps that are ei-ther extensions of the quarters—those sec-tions of the shoe upper from heel to vamp (face section of shoe upper)—or insertions on the sides of the throat area. The blucher also is fastened with laces and eyelets (See Sketch 2 page 45).

Strap and buckle fastenings are be-continued on page 86

B & W C - U - T - P - R - O - O - F

Solid Range or resale bal l

HI-COMPRESSION

Brilliant Polyeurathene Finish Looks, Feels Like a Conventional Ball

$2 .85 Doz. Red Striped.

Samples A v a i l a b l e On Request

We feature a complete line of range, miniature, par 3, and Pro Shop equipment.

Write in for free catalog.

mmemm?' wmmr mm* 6246 West Belmont Ave. , Chicago 34, III. AVenue 3-7111

For more information circle number 103 on card

8 4

ABC'S—GOLF SHOES

TORONTO C-15 BENT

SOD & STOLONS "PURE TO STRAIN"

GROWN ON STERILIZED SOIL TO IN-SURE FREEDOM FROM POA ANNUA AND OTHER FOREIGN GRASSES.

PENNCROSS BENT SOD

continued from page 84

coming more common in golf shoe lines. Two basic types are the monk strap and engineers strap. The monk strap is a long extension of one of the shoe's quar-ters that runs across the throat to a buckle on a shorter extension of the op-posite quarter. (Sketch 3, p. 45) . The en-gineers strap and buckle utilizes two sep-arate pieces of leather that are sewn on either side of the throat.

Gores are an integral part of the new slip-on golf shoes. These elastic inserts on the sides or front hold the shoe snug-ly on the foot. Gores may be hidden by tongue of shoe or visible (Sketch 4 ) . •

\ v s m m i H E SOD

H & E Sod Nursery, Inc. 4301 W. Flossmoor Rd. Tinley Park, III. 60430

312 798-2210

For more information circle number 155 on card

Prolong Life of Golf Cars Gould-National Batteries, Inc., Dallas,

Texas, has put together a booklet on the golf car and battery maintenance, golf car operation and golf car policies. Write to the company for a free copy.

For more information circle number 148 on card

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