leonardo · and mobile compatible websites. compatible optimized do’s and don’ts of telling...
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#1Do
Do make sure your mobile-optimized site automatically detects the travel shopper’s device and screen size.
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#1Don’t
Don’t assume travel shoppers will stay on a non-mobile optimized site
while browsing. 61% of mobile users abandon non-mobile
optimized websites. 1
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#2do
Do understand the difference between mobile optimized websites
and mobile compatible websites.
Compatible
Optimized
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#2don’t
Don’t just make your hotel website mobile compatible, optimize it! Be
sure to add features that are specific to mobile devices.
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#3do
Do make your mobile site “fingertip friendly” (with features like pinch,
zoom, and swipe).
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#3don’t
Don’t eliminate “fingertip friendly” features, rendering your mobile
website difficult to navigate. 48% of mobile users said eliminating
these mobile features made them assume businesses didn’t care
about their patronage. 2
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#4do
Do make it easy for travel shoppers to contact you, with features like click
to call and click for directions.
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#4don’t
Don’t assume travel shoppers will contact you if the information is
difficult to find. 88% of consumers who search on mobile will call or go to that business within 24 hours. 3
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#5do
Do include rich media (photos, videos, and virtual tours) that
automatically reformat to fit the travel shopper’s device.
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#5don’t
Don’t make travel shoppers swipe, enlarge or reduce rich media when
using mobile devices.
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#6do
Do include photos and videos that load quickly.
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#6don’t
Don’t cause speed delays. 57% of mobile users will leave a site if it takes
longer than 3 seconds to load. 4
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#7do
Do customize your media gallery for mobile shoppers with
snackable content.
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#7don’t
Don’t make shoppers watch long videos on mobile devices. The average adult attention span today is just eight seconds. 5
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#8do
Do create tablet-friendly media galleries that optimize differently than smartphone devices. Travel shoppers use tablets for browsing and travel inspiration and expect
your tablet website to automatically reformat to fit their screen and device.
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#8don’t
Don’t use the same optimized mobile website for both smartphones and tablets. Over 80% of consumers expect a seamless experience with
websites that optimize for the different devices they’re using,
so they can clearly find the information they’re looking for. 6
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#9do
Do include a direct booking engine on every page of your mobile site.
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#9don’t
Don’t use a non-mobile optimized booking engine. Optimized booking engines make travel shoppers more likely to book since they can do so
right on their mobile device.
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#10do
Do include social sharing widgets to allow travelers to share your
visually-appealing mobile websites. 92% of mobile users share
videos with others. 7
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#10don’t
Don’t make it difficult for travel shoppers to share your photos
and videos on social media.
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#11do
Do measure bookings that come from your mobile optimized website.
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#11don’t
Don’t fail to track your mobile optimization efforts.
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Optimizing your hotel website for mobile helps tell your hotel story to a wider audience, considering more than 60% of consumers use mobile devices to
book hotels. Are you mobile ready?
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Are you reaching on-the-go travel shoppers? Maximize your mobile presence by downloading our
Total Optimization Checklist.
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SOURCES 1Google: http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html 2Google: http://www.google.co.uk/think/research-studies/what-users-want-most-from-mobile-sites-today.html 3Social Media Today: http://www.socialmediatoday.com/content/importance-local-businesses-being-found-mobile-devices-infographic 4New Media and Marketing: http://www.newmediaandmarketing.com/a-1-second-delay-in-webpage-load-time-could-cost-you-2-5-million/ 5Entrepreneur: http://www.entrepreneur.com/article/232266 6Expedia 7eMarketer: http://www.emarketer.com/Article/Nearly-All-Mobile-Video-View-ers-Mobile-Video-Sharers/1009586 8Boingo: https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CEsQFjAG&url=http%3A%2F%2Fwww.boingo.com%2Fblog%2F2014%2F01%2Fu-s-mo-bile-consumers-looking-and-booking-travel%2F&ei=uwzpU4NFz4vIBPSHgagP&usg=AFQjCNGRtuZieyP8ceFilyE5NUVuJbQahQ&sig2=K87_Ym5-tFLOkym6nvKKDQ&cad=rja
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