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Guide to Managing and Optimizing Advertisement

Campaigns

http://www.mtnlads.in


MTNL Ads Guide to Managing

and Optimizing Advertisement Campaigns

2To Contents Page www.mtnlads.in

Contents

Introduction 3

Advertisement Concept

Life Cycle 4

Typical Lifecycle 7

Campaign Management

Creating a New Campaign 9

Search Campaigns 15

Campaigns Approval 18

Add Funds 19

Enable Campaigns 24

Editing a Campaign 26

Disable Campaign 28

Delete Campaign 28

Campaign Optimisation

Concepts 29

Impression 29

Clicks 29

CPM 30

CPC 30

CTR 31

Performance Summary 32

Performance Charts 34

Chart Operations 35

Change Date Range 35

Change Graph Type/Export 36

Analyze Clicks Chart 40

Analyze CPC Chart 41

Agency Partners 42

Support 42



Introduction

MTNL Ads is a portal that allows organizations to create/run and monitor Email

Advertisement campaigns for their products/services. The advertisements are displayed as a

Signature in Emails sent/received by MTNL Broadband email users.

As advertisements are appended to Emails as a signature, the advertisements need to

be in a specific format. An advertisement can consist of one line (of at most 80 characters) and

an URL.

A sample advertisement is given below:

______________________________________

STOP SPAM, STOP Virus, SAVE Bandwidthwww.safentrix.com______________________________________

MTNL Ads portal allows organization to create and monitor advertisement

campaigns. Statistics and Graphs relating to the advertisement performance are made

available to Advertisers to gauge advertisement campaign performance.

This guide helps you to Manage and Optimize your Advertisement campaigns. If you

are a new user and trying to get your First advertisement campaign running on MTNL Ads

platform, we would recommend the “MTNL Ads Getting Started Guide”





Advertisement Concept: Lifecycle

In this section, we give look at the states an Advertisement campaign can be in from

Creation to the end. This will give an idea of how MTNL Ads works with advertisements.

The following picture gives a Work flow of how an Advertisement campaign changes

over its life.





The Green blocks give the various states the Advertisement can be in. The state of the

Advertisement can be see in the Home page of MTNL Ads Control panel (as follows):





New

Waiting for Approval

Rejected

Approved

This is the state a new Advertisement is in. Advertisements in this state have to cross the following stages before being considered for display:

1. Editorial Approval for Advertisement content.

2. Activation by user (after adding funds for budget)

A newly submitted Advertisement, or an old Advertisement whose content has been edited, lands up in this state. Editorial team reviews content of Advertisement and either approves it (moving to “Approved” state) or rejects it (moving to “Rejected” state).

When an Advertisement is rejected by Editorial team for policy reasons, it ends up in “Rejected” State. This means that user has to Edit the campaign and re-submit for approval.

When an Advertisement is approved by Editorial team, it lands up in this state. At this point of time, user can either Enable it (for running the campaign) or change it. If changed, the Advertisement again goes to “Waiting for Approval” state to be reviewed by Editorial team.When enabled, Advertisement starts appearing in Emails.

Submit for Editorial Approval.

User can Edit the campaign while in this state. If you Edit the campaign, it goes back into “Waiting for Approval” state.

User can Edit the campaign and re-submit for approval.

User can Enable it and the advertisement starts getting displayed.

State Description Operations permitted

The state of campaign is given in “Status” column (highlighted by Red Oval).

The following table describes each state





Active

Exhausted Full Budget

Disabled by User

Deleted

These are advertisements that have been Approved and Enabled by the user. These are currently being displayed to Email recipients.The advertisement will continue to run till they exhaust their Budget (or) disabled manually by user.

These are advertisements that have Exhausted their full budget and waiting for further action by Users. These advertisements can either be enabled by users again (after adding requisite funds) or Deleted (if considered no longer useful).

Users can interrupt an Active advertisement at any point of time by Disabling it. Once disabled, the Advertisement lands up in this state.

If user wants to change an Active advertisement, it has to be disabled first before changes can be made.

All advertisement campaigns that are deleted by user.

User can Disable the Advertisement.

User can Re-enable the advertisement (or) Deleted.

User can Enable, Edit or Delete the advertisement.

These campaigns are no longer available for access.

State Description Operations permitted





In the following sections, we will look at each of user action in detail.

User action State

User starts with “New Campaign” in MTNL Ads Control panel.

User has submitted a New campaign with all details filled up. Waiting for Approval

Editorial team has approved the Advertisement Approved

User has added funds to account and enabled the EnabledAdvertisement.

Advertisement has run through its full course and Exhausted Full exhausted allocated budget. Budget

Advertisement is deleted by User Deleted

New

Advertisement Concept: Typical Lifecycle

While the full life cycle operations have been given above, most campaigns go through

a simpler cycle as follows:





Campaign Management: Creating a New Campaign

A new campaign can be created as follows:

1. Get a Free MTNL Ads account, by registering for a free account at

2. Login to MTNL Ads Control panel. That will bring up the following screen:

http://www.mtnlads.in/register.php.

3. Click on “Add New Campaign” link (highlighted by Red Oval).




http://www.mtnlads.in/register.php.


4. That will display the following page:





5. Enter all the details asked for in the Form. You may refer to following table for help.

The table gives a description of each field, What to enter in the field, and an

example (if applicable).

Campaign Name

Maximum Budget (INR)

Advertisement Text

A descriptive name for Advertisement

campaign. This is only for identifying your

campaign and does not appear in your

advertisement.

A budget should be specified for every

campaign. Once the budget is

exhausted, MTNL Ads automatically

stops the campaign.

The amount specified is the maximum

that will be spent on this campaign.

Please note that you need to specify the

amount in INR.

The minimum budget that can be

specified is INR 1000.

The Advertisement text that will be

d isp layed to user. MTNL Ads

Advertisement consist of two elements -

a descriptive text and an URL. The

advertisement text should be specified in

this field.

First MTNL Ads Advertisement.

1000

Change the way you advertise to Mumbai.

Field name Description Example






Max. Budget / Day (INR)

Max. Bid / Email (INR)

This field specifies the maximum budget for the Advertisement per day. You can use this to schedule your campaign over a certain number of days.

For example, if you specify overall budget as INR 10,000 and Daily budget as INR 1000, your Advertisement campaign will run for at least 10 days.

Once the dai ly budget for an Advertisement is exhausted, it is not considered for display for rest of the day.

The minimum budget that can be specified is INR 1000.

This is the maximum cost you are willing to incur per advertisement shown.

In this field, you should specify the same. Every time your advertisement is appended to an email and delivered, this amount will be charged to your account.

The minimum value that can be specified is INR 1.

If you are not sure what amount to place here, do the following:

1. Click on “Bid History” link. That will show the lowest winning bid for the last 7 days.

2. Place your bid INR 0.01 above the average.

This bid amount can be changed even after the Advertisement is made active.

1000

1







URL - Site

Brief Description (not more than 500 characters)

This is the web site, advertisement recipient is taken to, when she clicks on the link in advertisement.

In Digital parlance, this should be the “Landing page” for your advertisement.

In this field, you can enter a Description of this Advertisement campaign. This is only for you reference and does not appear in the Advertisement.

www.mtnlads.in

MTNL Ads – Winter Promotion Advertisement





6. Click on “Add Campaign” to add the campaign.

7. The campaign now appears in “Waiting for Approval” state. By default, in the Login

home page, all campaigns created in the last one year are displayed.

8. The newly created campaign appears as given below:





2. Select the criteria to search. Details of the criteria is given in the table below:

Name Starting With

Status

This criteria helps user locate specific campaigns whose name

starts with specific characters. For example, if you want to search

for campaigns whose name starts with “MTN”, enter “MTN” in this

Edit field (highlighted by Red Oval)

This criteria helps in searching for campaigns depending on the

state they are currently in. By default only Active Campaigns are

shown. To see other campaigns, you may select from one of the

following states:

Criteria Description

Campaign Management: Search Campaigns

By default, MTNL Ads Control panel only shows advertisements that have been created

during the last one year. Advertisements that are

1. Older,2. Disabled, 3. Waiting for Approval, or4. Approved are not shown in the Control panel home.

If you are managing multiple campaigns and want to look at specific campaigns, it is

also possible to search for campaign by names.

To look at specific campaigns, follow these instructions:

1. Login to MTNL Ads Control panel. That will bring up the following screen





Criteria Description

State Description

All Campaigns Displays all campaigns irrespective of what state they are in.

All Approved Campaigns Displays all campaigns that are in “Approved” state and are waiting to be enabled.

All Waiting got Approval Displays all campaigns that are inCampaigns “Waiting for Approval” state to be

approved by the Editorial team.

All Rejected Campaigns Displays all campaigns that are in “Rejected” state to be submitted for approval after making changes.

All Disabled Campaigns Displays all campaigns that have been disabled by User.

All Budget Exhausted Displays all campaigns that haveCampaigns exhausted their budgets and waiting to

be re-enabled.

The state may be selected from an option in the List box (highlighted by Green oval above)

Created between

By default MTNL Ads displays only campaigns that have been

created in the past one year. To see older campaigns or to narrow

down the search to a more recent time period, this search criteria

can be used.

The date range can be specified by specifying the Beginning date

and End date in the Edit fields (highlighted by Blue Oval above)

The dates can entered or by clicking on the Calendar icon next to

the Edit fields and selecting a Date.





3. Please note that the Criteria works in “AND” mode. This means that if you specify

! “A” for “Name Starting With”

! “All Approved Campaigns” in “Status”, and

! One year before now and current date in “Created Between” field,

MTNL Ads will show campaigns whose name start with “A” and are in

“Approved” state and have been created during the past one year.

4. Once you enter the desired criteria, click on “Submit” button (highlighted by Black

Oval above). That will only display campaigns satisfying your criteria.





Campaign Management: Campaign Approval

Advertisement campaigns are manually inspected by the Editorial team and once

Approved, you will see the Advertisement as follows:

If the campaign is not approved, you will get an Email giving reasons for the same.

Then you can edit the campaign and re-submit it for Approval.

It could take up to 24 hours to approve a campaign.





Campaign Management: Add Funds

Once your advertisement has been approved, you will need to Add Funds to your

Account so that the campaign can be activated. This process is called “Recharging” the

account.

MTNL Ads has a minimum recharge of INR 5000. You will need to recharge your

Account balance by at least the Overall budget for the advertisement you want to activate.

For example, if you want to activate an advertisement with Budget INR 7500, your

account needs to have at least INR 7500 and therefore, you must recharge by at least INR

7500. Account can be recharged using Credit Cards

You may follow the appropriate instructions to add funds.





Campaign Management: Add Funds

Advertisers can add to funds by following these instructions:

1. Login to MTNL Ads Control panel. That will bring up the following screen.






2. Click on “Account Information” link (Highlighted by Red Oval above). That will

bring up the following page.





3. Click on “Recharge” button. That will bring up the following screen

4. Enter the amount to be recharged (in INR) in the “Recharge Amount” field

(Highlighted by Red Oval).

5. Click on “Update” button (highlighted by Blue Oval). That will display the

overall Charges in INR (including taxes and fees) as below.




9. Click on “OK” to accept the terms.

10. This will take you to the Credit Card payment Gateway. You should follow the

instructions in the Payment Gateway site to complete the transaction.

11. You can check your Account balance after the transaction by going to “Account

Information” page.


6. The full recharge amount will be given in “Total Charges” field (highlighted by

Green Oval),

7. You can pay by Credit Card by clicking on the “Pay Online” link (highlighted by

Red Oval).

8. Kindly note that Account Recharge is not refundable and can only be used for

running advertisements. An alert indicating the same will be displayed as follows:




Campaign Management: Enable Campaign

Once funds have been added to Account balance, the campaign can be enabled by

following these instructions:

1. Login to MTNL Ads Control panel. That will display the following screen:

2. If your campaign is not visible, select “All Campaigns” from “Status” combo box

(highlighted by Blue Oval) and click on “Search” button (Highlighted by Green

Oval).

3. Your advertisement campaign will be shown in inactive state.

4. Click on “Enable” link (Highlighted by Red Oval) next to your Advertisement

campaign to enable it.

5. MTNL Ads will now enable your Advertisement campaign. Your advertisement

will be considered for display with immediate effect. From this point onwards,

your Advertisement will be shown in Active state as follows:





6. The advertisement is Active (See the tick mark highlighted by Red Oval).

7. To see how the Advertisement is performing, click on the Campaign Name

(Highlighted by Blue Oval). The page will display various performance

parameters including CPC, CPM, Impressions, Overall cost etc.





Campaign Management: Editing a Campaign

Any parameter specified in an advertisement campaign can be edited at any point of

time. Detailed instructions for the same are given below:

1. If the Advertisement campaign is “Active”, it needs to be Disabled before it can be

edited. An Active advertisement will have the “Disable” link enabled (as given

below):

2. Click on the “Disable” link (highlighted by Red Oval) to disable the campaign.

3. To edit the campaign, click on the “Edit” link next to campaign (highlighted by Red

Oval below)





4. That will bring up the Edit page. The Edit page will contain all attributes of the

Advertisement and any of them may be changed.

5. After making the desired changes, click on “Save Changes” button (highlighted

by Red Oval).

6. If either “Advertisement Text” or “URL – Site” is changed, the Advertisement goes

into “Waiting for Approval” state and has to be approved by Editorial team.

7. If the above two fields are not changed, Advertisement stays in the same state as

before. In this case, it can be made Active by enabling.





Campaign Management: Disable Campaign

Campaigns that are under performing can be disabled to improve overall efficiency of

Advertising. Active campaigns can be disabled as follows:

1. Login to MTNL Ads Control panel.

2. If your campaign is not visible, search for the same and make the campaign

visible. Your campaign should be visible like the one below

3. Click on the “Disable” link (highlighted by Red Oval above).

4. The Campaign is disabled and placed in “Disabled by User” state. It is not

considered for display and remaining unused budget in the campaign is

transferred back to Account cash balance.

5. Click on the “Delete” link (highlighted by Red Oval above)

6. This will delete the campaign and make it unavailable for access.




Campaign Management: Delete Campaign

Campaigns that do not need to be run further can be deleted by users. Please note that

such campaigns and their details are deleted and will not be available for further access. The

instructions for deleting campaigns are given below:


2. Active campaigns cannot be deleted directly. They have to disabled before

deleting.

3. If your campaign is active, Disable the campaign.

4. Your campaign will appear as follows in the Control panel.


Campaign Optimisation: Concepts

MTNL Ads Control panel provides tools to monitor a Campaign's performance. These

tools provide values to parameters typically used in On line advertising mechanism. Please

note that certain advantages of MTNL Ads (like Shelf life) cannot be measured over a short

term.

In this document, we will give details of terminology used while analyzing an

Advertisement performance.

Campaign Optimisation: Concepts: Impression

At any point of time, MTNL Ads looks at all Eligible campaigns (with daily budget and

overall budget available) and chooses the one with the highest bid per email for display.

When a campaign is selected and Advertisement appended to the email, it is referred to

as an Impression. The number of impressions for your advertisement gives an idea of how

many times it has been displayed to Email recipients.

Campaign Optimisation: Concepts: Clicks

MTNL Ads advertisement consists of a line of text and an URL. If the Email being sent is

in HTML format, then the link will be click able.

If an Email recipient is attracted by your advertisement and clicks on the link, MTNL Ads

will keep track of it. This will be reported as “Number of Clicks” for your Advertisement

campaign.





Campaign Optimisation: Concepts: CPM

When an advertisement gets appended to an Email, the cost incurred is the amount bid

for the advertisement per email. For example, if you had bid INR 1 per email, cost of one display

will be INR 1.

CPM, which is the short form for Cost Per Mille, refers to the cost for your advertisement

to be shown in Thousand emails. This will be the bid price multiplied by 1000. Suppose, your Bid

per email is INR 1, CPM will be INR 1000.

The Bid per email can be changed over the life of an advertisement. In that case, the

following is used in calculating the CPM.

(Total Cost Incurred for Advertisement) / (Total Number of Impressions) * 1000




Campaign Optimisation: Concepts: CPC

CPC stands for Cost Per Click. This figure gives an idea of the effectiveness of your

campaign. If your advertisement displays a certain number of times (say M) and cost per Email

is say C, the total cost of this campaign is M x C.

If N number of email recipients clicked on the link and visited the “Landing page”, then

the cost per click (or CPC) will be

(M x C) / N

CPC says how much you are spending to get a single visitor to your landing page. In

general, a lower CPC figure indicates that your Advertisement is effective. While the CPC

depends on various factors, an average advertiser can expect a CPC of INR 75/USD 1.88,

Please note that Email links may not always be click able (specifically in the case of text

emails). If an Email recipient visits your Landing page directly (without clicking), it would not be

accounted for in the above calculations.


Campaign Optimisation: Concepts: CTR

CTR (Click Thru Rate) is an indication of the “attractiveness” of your campaign in

making people visit your site immediately by Clicking. CTR is usually expressed as a

percentage.

If your Advertisement has a total of M impressions and received N clicks from user, CTR

is calculated as follows:

(N / M) * 100 %

Please note that the above calculation only includes Click able links and where

Recipient clicked on link and reached your Landing page.

CTR depends on a lot of factors including the “attractiveness” of your Advertisement.





Campaign Optimisation: Performance Summary

Once a campaign is activated and starts running, you can get Performance metrics of

the Advertisements in MTNL Ads Control panel. The instructions for the same are as follows:

1. Login to MTNL Ads Control panel and search for your campaign

(if required).

2. Click on the name of Advertisement campaign (highlighted by Red Oval above).

That will display the Advertisement Summary page (as follows)

3. By default, the page will display details of the Advertisement including its

Description, Overall Budget, Daily budget and Bid per email. To get the performance

details, click on the “Display Performance Statistics” link (highlighted by Red Oval).

That will display the Performance Summary table (as follows)





5 The above table gives the parameters required to evaluate and optimize your

campaigns.

4. The above displays all relevant performance parameters of the Advertisement

campaign since the time it was enabled. Detailed information on each field is

given below:

Number of times displayed in current run

Number of times displayed so far

Number of times clicked so far

CTR (Click Thru rate)

CPC (Cost Per Click - INR)

CPM (Cost per thousand impressions - INR)

An advertisement can be enabled and disabled at any point of time. This gives the Number of Impressions of the advertisement since the last time it was enabled.

Number of impressions of the advertisement since it was first enabled.

MTNL Ads advertisement consists of an Advertisement text line and an URL (of your Landing page). In case the email is of HTML format, then the URL will be click able.

This gives the number of times an Email recipient has clicked on the link to your Landing page.

Kindly note that this only includes email recipients who directly clicked on the link. If someone visited your Landing page directly after seeing the Advertisement, it cannot be tracked and would not be included in above statistics.

Click Thru rate gives an indication of the Number of clicks received for every 100 impressions. In the above table, CTR is given as 0.885%. That means that for every 113 impressions, one person has clicked on your Advertisement.

CPC is a parameter related to CTR. This figure gives the cost (in INR) for track able clicks from the Advertisement campaign.

The above table says that this campaign, on an average, costs INR 113 per click.

CPM gives the rate for 1000 impressions of your Advertisement. This directly relates to your Bid per email rate and is calculated as follows:

(Total Cost for campaign) / (Total Number of Impressions) * 1000

Field Name Description





Campaign Optimisation: Performance Charts

While the above table gives the overall performance parameters, the evolution of these

parameters over time is important to understand how efficient the Advertisement is. According

to surveys, a prospect needs about 7 contacts with a firm before buying decision is made.

This means that a campaign may start showing results after some time.

Similarly, if a campaign is seasonal, its effectiveness may start wearing off after some

time.

To analyze this information, MTNL Ads provides charts that graph the parameters over

a period of time. By default, the performance of

1. Number of Impressions

2. Number of Clicks, and

3. CPC

over the last 7 days is given as a Line chart. Before going to analysis of these charts, we will

describe the different operations that can be performed with respect to charts in the next few

sections.





Campaign Optimisation: Chart Operations: Change Date Range

MTNL Ads allows users to adjust the ranges of dates for which the data has to be

graphed. This can be done as follows:


2. Click on Advertisement campaign name.

3. Click on “Display Performance Statistics”. That will bring up the following screen.

4. By default, data for the last 7 days is charted. This can be changed by specifying a

different “From Date” and a “To Date”.

5. To specify a different Starting date, click on calendar icon next to “From Date” edit

box (highlighted by Red Oval) and select the desired date.

6. To specify a different End date, click on calendar icon next to “To Date” edit box

(highlighted by Blue Oval) and select the desired date.

7. Click on “Submit” button (highlighted by Green Oval).

8. This will now graph the parameters Impressions, Clicks and CPC for the

advertisements between these dates and display the same.





MTNL Ads allows users to see the same performance charts in different type of

charts. User can also import the data in XLS (Spreadsheet) format so that it can be

exported back into your CRM system.

Detailed instructions for the same follow:

1. Login to MTNL Ads Control panel

2. Click on the Advertisement campaign name

3. Click on “Display Performance Statistics”

4. By default Line Charts are displayed (sample given below)

5. Displayed above the chart is Control to change type of chart.


Campaign Optimisation:

Chart Operations: Change Graph Type/Export




6. To get the Chart as a “Bar Chart”, click on the “Bar” Radio button (highlighted by

Red Oval). That will display the char as follows:

7. To get the chart as a “Area Chart”, click on “Area” radio button (highlighted by Blue

Oval in the Control). That will display the data in Area graph format (as follows):





8. To get the data underlying the charts as a Spread sheet, click on the Export link

(highlighted by Red oval below) and click on “Export to XLS” link (highlighted by

Green Oval in the Control). That will give a file in CSV format and can be imported

into any spreadsheet. The file will contain date wise data for Impressions, Clicks

and Costs.




Campaign Optimisation: Analyze Impressions Chart

The first chart displayed gives the Number of Impression over a time period. A sample is

given below:


The chart gives the Number of impressions of your advertisement in given time period.

As you can see in the sample chart, the Number of Impressions will not be the same every day.

In general, following observations will hold good:

1. As majority of MTNL Ads clients use email for official purposes and they do not

work weekends, the volume of emails delivered during weekends usually drops.

This means that you are likely to get lower number of impressions over weekends

than during weekdays. You are likely to see less number of Impressions during

Holidays.

2. The chart displays a Red line (highlighted by Green Oval) giving the maximum

number of Impressions possible within your current daily budget and bid per

email. For example, if your Bid per email is INR 1 and daily Budget is INR 1000,

the maximum impressions you can get per day is (1000 / 1), which is 1000. The

line indicates this amount.

3. As far as Impressions go, your goal must be to get number of Impressions as

close to the maximum as possible. Otherwise, your Advertisement is wasting its

potential and not even reaching the Daily budget.

4. If the number of Impressions is consistently below the the Red line (excluding

seasonal changes), you can consider increasing the Bid per email for your

Advertisement.

5. Increasing the Bid per Email will lead to more Impressions, leading to better

results.

6. For example, if the Number of Impressions is consistently very low (as highlighted

by Red Oval above), you can increase the Bid per email so that it gets close to the

Red line.

7. You can gradually increase the Bid per Email (by INR 0.1 at a time) to see how it

affects the Number of Impressions.





Campaign Optimisation: Analyze Clicks Chart

The second chart that is displayed shows the Number of Clicks per day over the given

Date range. A sample is given below:

The number of clicks give a reasonable “attractiveness” of your Advertisement.

1. Like Impressions, Clicks are likely to exhibit a cyclic behavior. Since most of the

users are Corporates, the number of clicks is likely to go down during weekends

and holidays.

2. Otherwise, a good advertisement should see a gradual growth in the Number of

clicks over a period of time.

3. If the Number of clicks starts falling (without any corresponding decrease in

Number of Impressions), then it shows that your Advertisement effectiveness is

falling.

4. At that point of time, you may want to evaluate and check if any changes to

Advertisement text will make it more effective.





Campaign Optimisation: Analyze CPC Chart

The third chart that gets displayed is the movement of CPC (Cost per Click in INR),

over the date range. A sample is given below:

Unlike Clicks and Impressions, CPC should not vary and in fact should stabilize at a

particular value.

1. CPC will be very high initially. This is because users tend to click on an

Advertisement they have seen before and recollect. Since your advertisement is

new, the clicks will generally be low and CPC high.

2. You will see a rapid drop (highlighted by Red Oval) in CPC as your Advertisement

reaches a critical point and users start clicking. Depending on the Advertisement,

this could take up to a week.

3. Then over a period of time, the CPC will either come down gradually (or) stabilize

(as highlighted by Blue Oval).

4. Barring abnormal situations, if CPC starts increasing consistently, then

Recipients are losing interest in your Advertisement.

5. If recipient start losing interest in your Advertisement, you may want to tweak the

Advertisement text to see if it improves performance.

6. In normal cases, your Advertisement reaches a CPC plateau and that is the

natural CPC for your Advertisement campaign. If you are fine with that value, you

can keep the Advertisement running.





Campaign Optimisation: Agency Partners

MTNL Ads campaigns can be tweaked for maximum performance by analyzing the on

line reports. If you would prefer that an experienced Agency partner do the same for you, you

can visit MTNL Ads partner page at

In addition to Creating Advertisement campaigns, MTNL Ads partners can continually

monitor if required tweak your Advertisement for maximum performance.

http://www.mtnlads.in/partner

Campaign Optimisation: Support

MTNL Ads offers following support:

1. Live Chat: You can chat with our trained Advertisement specialists as follows:

! Click on “Live Chat help” link on top right corner of any MTNL Ads page.

! Enter your Name and Email address.

! You will be connected to an Advertisement specialist.

2. Offline Message: If all the Support personnel are busy and Live Chat is not

available, you may leave a message by clicking on the “Leave a Message” link in

MTNL Ads Support page at . Response will be

given within 1 business day.

http://www.mtnlads.in/support.php




http://www.mtnlads.in/partner

http://www.mtnlads.in/support.php


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