Atiq U1,

2,

3

and

. /purpose

and .

.

and

. d

and .

.

,

,

.

its success. PSRs’

companies’ success

1

2

, ,3

“sales staff is one of the principle ingredients that

determine organizational success”.

better sale and producer’s goals.

,

. speople’s

. on

to ensure company’s

.

salesperson’s

.

.

Thus,

and JP with .

.

. ,

Al v

.

,

employees’ positive

,

p

,

.

,support .

.

employees’ turnover intention is low when perceive

by

.

. ,

on

d .

n

,

.

. A typical item is ‘

’.DeConinck and Johnson’s

.

point Likert Scale ranging from ‘Strongly Disagree’ to ‘Strongly

Agree’.

In descriptive statistics, the Cronbach alpha (α), mean, and standard

α

22 40 33.37 3.08 0.82

4 20 16.50 3.04 0.73

9 20 17.13 2.07 0.86

0.080

two

0.014 0.958 0.980 0.084 Models

1 0.025 0.812 0.809 0.253

2nd

0.014 0.964 0.984 0.076

y Support

0.080 0.014 0.004 0.006

1.000 0.964 0.999 0.997

1.000 0.984 1.000 1.000 Models

0.080 0.076 0.000 0.010

d

18.0 1.0 2.0

59.536 0.904 2.079

Attitude of PSRs was

Alph Superviso

33.3

73.08 0.82

1

16.5

03.04 0.86

0.061 1

17.1

32.07 0.73

0.229** 0.295** 1

.

.

role of SS

.

.

representatives’

.

, . ,

.

PSRs’

d ,

,

d PSRs’ attitude

Employee’s reciprocation of organizational support and

,

37 –943. 05 2013

0102

, 19 , 951

956.

Al

(2011). The Influence of Medical Sales Representatives’

, 7 –698.

a , 3 –142.

, 238 246

–162.

employees’ attitudes

, 35 –199.

, –350.

3134290403

, 2, 335–362.

,

5 , 84–96.

Relationship between rewards and employee’s motivation

4 329.

Hom, W.P., Katerberg, R. Jr and Hulin, L.C., “Comparative

Turnover”, , 64

280 90.

, 1 55.

, 53 –624.

VI user’s guide

.

Kinjerski, M.V. and Skrypnek, J.B. (2004). Defining spirit at

work: finding common ground.

, 17 42.

, 37 62.

, 2

222–228.

5

, 18, 221

234.

be a manager’s most important responsibility.

, 147 78.

.

247 255.

, 65 –57.

10 2014 0158

Mowday, R., Steers, M.R., & Porter, W.L., “The measurement

, 14 47.

, 5 –329.

, 41 –72.

, 137 –148.

015 2548 x

. , 39

473 95.

, 3 –9.

, 9 –10.

, 31 –18.

11 2014 0105

, 27 –

534.

Pakistan’s Pharmaceutical Industry.