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RP Photonics Buyer‘s Guideand the
Encyclopedia of Laser Physics
and Technology
The photonics industry’s leading source of
technical, product and supplier information.
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Table of Contents
The RP Photonics website:
containing an encyclopedia and a photonics buyer’s guide 3
the high popularity and its reasons 5
search engine ranking and web traffic 7
how users find suppliers for photonics products 9
How suppliers can present their company and products:
ad packages for enhanced company profiles and product entries 10
types of company profiles: basic, enhanced 11
types of product entries: basic (free), basic plus, enhanced 15
skyscraper banners 19
how to get started; recommended advertising strategy 21
Page
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The RP Photonics Websiteww.rp-photonics.com
contains
the famous Encyclopedia of Laser Physics and Technology,
a huge high-quality information source
the RP Photonics Buyer‘s Guide,
listing many photonics products and suppliers
and therefore
has a very high reputation in the field and
is the most popular website on laser technology!
In 2008, the encyclopedia
also appeared as a book.
This means that photonics suppliers must be there
to promote their products!
with one click, get to the
corresponding buyer‘s guide
page
comprehensive
encyclopedia
article
5
Web Traffic
The RP Photonics website is the probably most popular website for laser
technology:
far over 50’000 unique visitors per month
around 150’000 – 200’000 page views
on the encyclopedia and buyer’s guide pages
typically around 7000 referrals to supplier
websites per month
We regularly publish traffic data:
www.rp-photonics.com/bg_statistics.html
Note: We publish data in more detail than others, and we
filter the data quite strictly to eliminate artifacts, e.g. from
various robot activities.
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Why is That Website So Popular?
thousands of websites
linking to RP Photonics
Returning Visitors
using high-quality
encyclopedia articles
in their daily work
Search engines see the
content and the links
→ excellent ranking!
The crucial asset of
the RP Photonics
website:
a huge amount of
high-quality content,
open for free use by
anyone and serving
the laser community
worldwide.Wikipedia
and other
search engines
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Superior Value for Users
is the key for the high popularity of our website:
detailed high quality technical content
(who else has got such a laser encyclopedia?)
high quality supplier data
(e.g., we allow product listings only when these products appear on the
supplier’s own website)
→ don’t frustrate users with inaccurate data
clear page layout, not cluttered with ads
high-performance web server, delivering the pages fast
respecting the users’ privacy (https://www.rp-photonics.com/privacy.html)
(no user tracking, no cookies, encrypted transmission, …)
We are used to work hard …
8
Search Engine Ranking
Our search engine ranking is
extraordinary because Google and other
search engines find the comprehensive
content and the many inbound links.
Try yourself searching for
technical details: femtosecond laser,
fiber amplifiers, …
scientific keywords: laser noise, laser
pulse amplification, …
suppliers: buy fiber laser, suppliers for
nonlinear crystals, …
and you will see that RP Photonics ranks
very highly.
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How Do People Find Photonics Suppliers?
search for
products with
Google or other
search engines
search for technical
information with
Google or other
search engines
supplier websites
directly go for
the best
buyer’s guide
Users get reliable
technical information,
overview on suppliers,
etc.
Referral traffic can
be maximized with
our ad packages!
Don’t consider traffic
numbers only – branding
is also important!
This works every time
when users search for
technical information, not
yet for products.
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Advertising with RP Photonics
Your options:
free entries with basic company profile and basic product entries for up
to 10 products
ad packages, allowing for a higher number of products and much
improved company profile and product entries
→ the simple way to generate more leads:
just select an ad package, provide your company description
and you are done!
enhanced product entries for highlighting your most important products
→ show product descriptions, have ads in encyclopedia articles, etc.
promotion for white papers and videos, also for trade show participation
skyscraper banner ads e.g. for launching new products, special
promotions, company anniversaries, upcoming webinars, etc.
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Available Ad Packages
Simply select an ad package to get more leads:
it gives you an enhanced
company profile,
allows for a higher number
of products displayed in
the company profile and the
supplier lists,
improves all your product
entries to the “basic plus”
level,
displays trade show details,
allows you to purchase
enhanced product entries for highlighting your most important products.
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Basic Company Profiles
For every company, there is a web page
with its company profile.
It contains address, contact information,
website link, and the list of offered
products.
Without paying anything, you can have
a basic company profile (as shown
here) and basic product entries for up to
10 products (limit applies from 2016 on).
In the table of products, alternative
suppliers can appear (see the example).
If you have any ad package, you get an enhanced company profile (see
later on).
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Enhanced
Company Profiles
With any ad package you get an
enhanced company profile:
display social media links
display quality certificates
display a company description
display distributor information
Also, the ad package
shows your logo in the alphabetical
list of all suppliers and
improves your product entries (see
later).
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Alphabetical List of All Suppliers
www.rp-photonics.com/bg_suppliers.html
Companies having an ad package are
shown with logo and bold letters
Also, customers with ad package can have
their participation in upcoming trade shows
displayed – here, in their company profile and
in all of their enhanced product entries!
For major trade shows, we even enter that
information ourselves!
15
Alternative Suppliers
In the company profile of a supplier
having only basic entries, alternative
suppliers can appear.
If you have any ad package:
No alternative suppliers will appear
in your company profile. The right
column is then reserved for product
descriptions (associated with
enhanced product entries, see later).
Your company (with links to your
company profile) can appear in
profiles of others.
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Lists of Suppliers
For every product (there are >500), there is a list of
suppliers – see the example for laser diodes
(www.rp-photonics.com/bg/buy_laser_diodes.html).
Presents a link to an encyclopedia article and a
useful checklist (as far as available).
Shows suppliers with enhanced product entries
first. (More details on the next page.)
Shows the alphabetical list of all suppliers
offering that product.
From the product entries, users can get to the
company profiles or directly to the supplier
websites.
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Types of Product Entries
Normally, users search by product and
get to the corresponding list of
suppliers.
Suppliers with free entries only get
basic product entries.
Suppliers having any ad package
obtain “basic plus” product
entries with logo and bold letters.
Further improvements are obtained
with enhanced product entries
(see next page).
www.rp-photonics.com/bg/buy_diode_pumped_lasers.html
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Enhanced Product Entries(available as an addition to an ad package, price depending
on the popularity of the corresponding pages)
give you a much improved visibility:
On the page with suppliers for that product,
enhanced product entries are shown first.
These entries can have a product image and
a product description containing html links.
Upcoming trade shows can also be shown.
The same entry appears once again in the
alphabetical list of all suppliers for that product
(again with product description etc.).
Even better, have a look at the encyclopedia …
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Enhanced Product Entries
An advertisement also appears in a
box within the corresponding
encyclopedia article, if there is
one.
You can have a graphical banner
instead of the product description.
A trade show can be mentioned.
Note: encyclopedia articles get much
more traffic than supplier listings!
(On most days, people are searching for
technical information!)
Result: typically get several times
more leads!
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Promotion of White Papers and Videos
Get your white paper shown and
offered for download
in an encyclopedia article on the
corresponding topic!
Similarly, promote your videos.
That way you directly reach readers which
are interested in a certain topic!
We graphically display the preview of your
document or video.
If you like, we direct people to a form
where they should first enter name, e-mail
address and company
→ lead generation!
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Super-wide Skyscraper Banners
Independent of your buyer’s
guide entries, you can have a
super-wide skyscraper
banner displayed on
encyclopedia and buyer’s guide
pages with a certain display
probability for some time.
This is very effective for
special promotions, branding
etc.: get great visibility!
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Super-wide Skyscraper Banners
You can select a certain display probability (e.g. 3%) for a certain time
period (e.g. for 1 month or 3 months).
(For each page view, one of many banners is selected randomly.)
The display probability can be modified depending on the page filename –
for example, increase it when “laser” or “pulse” appears in the filename.
You may thus precisely target some range of pages!
The banner can contain animated content, as long as that is not too
aggressively moving. Even video banners are available.
A banner can contain one or several html links to your pages.
You may check pricing, targeting etc. on our website:
www.rp-photonics.com/bg_banners.html
Contact us to discuss the details.
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Our Recommendation
for an Advertising Strategy
As the basis, select an ad
package based on the number of
products to be displayed.
Use enhanced product entries
to highlight your most important
products.
Promote your white papers and
videos if available.
For special promotions or general
branding, temporarily use
skyscraper banner ads.
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How to Get Started
For a skyscraper banner, please contact us e.g. by e-mail. Otherwise:
If your company doesn’t have an entry on the RP Photonics website yet,
register here: https://www.rp-photonics.com/new.html
If you have an entry already, go to your company profile and click on the
button “Edit profile data”.
(To find your company profile, go to the buyer’s guide main page https://www.rp-
photonics.com/buyersguide.html, click on Search by Suppliers, find your company in the list.)
Fill out the form and finally click on “Send the data to RP Photonics”.
We will then review the information and enter it into the buyer’s guide.
If you have selected any paid entries, we will respond with the details
(select items, yearly cost, terms & conditions) and ask you to confirm that. If
you confirm, we will send you an invoice.
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Our Service
We do our best to provide an excellent service:
Friendly, no-hassle telephone and e-mail support,
e.g. for setting up listings and banner ads.
We are happy to update e.g. your product descriptions whenever required.
We regularly check for broken links e.g. in your product descriptions.
We even search for exhibitor listings of trade shows and enter this
information for you.
We make everything as easy as possible for you:
clear explanations
no contract to sign
easy invoicing and payments
(e.g. with credit card via PayPal)
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Get It Done!
You have now realized:
RP Photonics operates the leading online information source
in laser technology,
with extraordinary search engine ranking and traffic data
→ the place where the experts are spending their time!
We offer you high quality advertising options
with high value for your money
and make things easy for you with an excellent service.
So contact us immediately
and let RP Photonics support your sales!
www.rp-photonics.com/bg_advertising.html