andré thomas - from research lab to commercial product
TRANSCRIPT
Overview
• How it all started
• The games we’re making
• Demo of ARTé – Mecenas
• The business of making games
Disclosure
• Not fully to market
• Based on our own experience with 2 games:
• ARTé – Art History
• Variant - Calculus
Our Lab – LIVE Lab
• 20 high end PC’s
• PS3, PS4, XBOX 360, XBOX1, WiiU
• Software: Unity, Unreal, CryEngine,
Phaser, Game Maker, Houdini, Maya,
Adobe Creative & Production suite
• Artists, programmers, designers
Starting a Game
1. Assembling the team
1. SME, Instructional Designer, Game Expert
2. Student Learning Objectives (SLO)
3. Assessment of SLO’s
4. Requirements – online, mobile, multi-
player/single player
Starting a Game
5. Ideation
6. Proof of concept – paper prototype,
board game, card game
7. Prototype – electronic version of
first playable
8. Demo – vertical slice of game (full
graphics, playable, testable)
Research
IdeatePrototype
Test
Does the game work?
Testing for learning outcomes
Testing for entertainment/fun value
- LIVE lab
- Classroom
- FSU (Study)
How to create a full game?
• Do we have the talent?
• Where can we get the talent?
• Can we contract it out?
• How much is it going to cost?
• How much time does it take to finish?
We need a studio!
• Who owns the IP?
• Do we want full control?
• Can our lab deliver a full product?
• Who can be strategic partners?
Setting up our own studio
• Building a business plan
• Identifying the right employees
• Finding advisors
• Getting it off the ground
Funding the studio
• Using our own money
• Friends & Family
• Kickstarter? (overhead of keeping hundreds of ‘investors’ informed
• Angel funding
• VC funding
• Grants (SBIR)
$
Business Model
• Ideation• Design• Proof of
Concept
LIVE Lab
• Prototype• Testing• Evaluation
LIVE Lab • Product Development
• Sales & Distribution
Triseum
• Marketing• Sales• Support
Publisher
Self Publishing
• Can we go it alone?
• Google Play, iTunes, Windows store, Steam
• How about Marketing?
• Do we need a sales team?
Working with a publisher
• What is our expertise?
• Do we want to spend time and
money on publishing or developing?
• Choosing our partner
What do we want from the partnership?
Creating a sustainable business
• 1 game does not make a sound business
• Long lead times for R&D
• People – Products – Profit