andrea buffa - digital food days

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See Your Box, monitoraggio real-time del prodotto di Andrea Buffa durante la giornata Digital Food Days svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival

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Page 1: Andrea Buffa - Digital Food Days
Page 2: Andrea Buffa - Digital Food Days
Page 3: Andrea Buffa - Digital Food Days

Agricultural Production

Handling & Storage

Processing & Packaging Distribution Consumption

1/3 of food produced for

human consumption is lost

or wasted globally every year

* Source: “Global food losses and food waste” - FAO, 2011

• Cereals

• Roots & Tubers

• Oilseeds & Pulses

• Fruit & Vegetables

• Meat

• Fish & Seafood

• Milk

~854 million

tons/yr

Page 4: Andrea Buffa - Digital Food Days

2 mln of fresh food pallets

transit in EU alone every year…

Page 5: Andrea Buffa - Digital Food Days

…but few things can go wrong and

the customer will know it before you!

The icecream

melted!

They stole

my cargo!

It’s late!

Theft Damages

Deterioration Poisoning

Page 6: Andrea Buffa - Digital Food Days

Failed logistics

services generates:

Potential repercussions

Product value loss Waste Lower brand image Legal issues Additional costs Unsatisfied clients

Page 7: Andrea Buffa - Digital Food Days

Repercussions are real,

solutions are expensive

Tesco CEO - “Supply chain website for consumer”

Danone - Tracebility!!!

McDonald - Substainability for beef full scale project, $ 1 billion

Page 8: Andrea Buffa - Digital Food Days

.. today’s technology solutions are not yet capable of

globally monitoring the location and status of goods.

BAR CODE QR CODE RFID

Something has to be done but..

Other available options are:

• Rigid

• Expensive

• Bulky • Have limited power range

• Complex infrastructure

..and:

Page 9: Andrea Buffa - Digital Food Days

Time to adopt modern technology to

monitor products at all time everywhere

From the

Producer

To the

Customer

Delivery

Monitor sensitive

goods When

Where

What

Page 10: Andrea Buffa - Digital Food Days

The solution is a service that links

together different technologies…

Composed by: Which allow:

Monitor position & parameters (e.g. temperature)

Instant alert + real time monitoring

Data collection + automatic processes

Tracker + Sensors

World wide communication

Server structure

Page 11: Andrea Buffa - Digital Food Days

…and solves the problem in a

simple and easy way

Long battery life

Adaptable

Reusable (eco-friendly)

Credit card size

Most used sensors onboard

Fully customizable

Easy to use

Tailored to your needs

Worldwide coverage

Hardware Service Hardware Service

Page 12: Andrea Buffa - Digital Food Days

Nestle $ 1 bn milk scandal

“Catania: autista imprigionato in

cella frigo durante furto”

Prevention through monitoring is

x100 times better then “cure”

• Improved asset management

– Goods

– Infrastructures

– People

• Brand and customer protection

• People safety

Page 13: Andrea Buffa - Digital Food Days

The cost of monitoring is a minimum

fraction of the value

Granarolo 2,5 Mln $ (blue mozzarella scandal)

Single pallet

$ 10,000

Monthly

Service $ 40

Page 14: Andrea Buffa - Digital Food Days

[email protected]

www.seeyourbox.com