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A Importância do Víes Inconsciente Andrea Chamma Vice Chairwoman [email protected] Novembro 2015

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Page 1: Andrea Chamma Vice Chairman Institutional Business Bank Of

A Importância do Víes Inconsciente

Andrea ChammaVice Chairwoman

[email protected]

Novembro 2015

Page 2: Andrea Chamma Vice Chairman Institutional Business Bank Of

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O Mundo em Transformação – Perspectivas para 2050

Bank of America Merrill Lynch – Capital Intelectual

Programa de D&I no BofAML

1

2

3

Agenda

Víes Inconsciente4Víes Inconsciente - Como Mudar?5

Page 3: Andrea Chamma Vice Chairman Institutional Business Bank Of

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Relationships with 99 Percent of U.S. Fortune 500 Companies

Largest Commercial Bank in the U.S., Serving 1 in 3 Companies with Revenues $2.5MM – $2BN (2)

Largest Retail Bank in the U.S., Serving 1 in 2 Households (2)

Market Leader Over

the Last Years (1)

Ability to trade any equity or fixed income productin any major market or currency

Unparalleled foreign exchange, interest rate derivatives and commodities products in key regional markets

#2 Global Debt

#1 in Loans/Lines of Credit

#1 Global M&A

#1 Underwriter of Sovereign debt in LatAm

Largest U.S. deposit base of more than USD 1.1 trillion(2)

One of the largest global wealth management platforms with over USD 400 billion in client assets (2)

(1) Source: Bank of America Merrill Lynch institutional presentation, Bloomberg and Dealogic.(2) Source: Bank of America Merrill Lynch institutional Presentation.

INVESTMENTBANKING

GLOBALMARKETSWEALTH

MANAGEMENT

COMMERCIAL ANDCORPORATE BANKING

Click to edit Master title style

1. Bank of America Merrill Lynch – Capital Intelectual

Bank of America Merrill Lynch é uma das maiores instituições financeiras do mundo

’13 ’14 ’15

All-America Equity

RSCH #2 #2 #1

All Europe Fixed

Income Research#3 #2 #1T

All-Latin America

Equity Research#2 # 4 #1

All-Emerging Markets Equity and

Fixed Income Research#1 #1 #1

695 Analistas;

3,390 Ações sob

cobertura

Publicação de 70K

relatórios por ano

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EarthGovermentMarketsInnovationPeople

Longevity

Revolution

Urbanization

Globesity

Education

Genomics

Disruptive

Tech

E-Commerce

Safety &

Security

Robotics

Industrial

Internet

The Great

Rotation

Income

Inequality

Frontier

Financial

Repression

Inflation/

Deflation

Geopolitics

Regulation

Reform

Infrastructure

Social Policy

Water

Waste

Energy

Independence

Weather

Energy

Efficiency

Fonte: BofAML RSCH - Thematic Investing: Perspectives, Opportunities & Risks - By: Sarbjit Nahal (09/04/15)

2. Mundo em Transformacao – Perspectivas para 2050

Page 5: Andrea Chamma Vice Chairman Institutional Business Bank Of

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Demografia Global:

Millennials:

Pop. de 2bn com 86% em Mercados

Emergentes

Até 2025E: 75% da força de trabalho.

Participação de mulheres na força de trabalho.

Longevity:

Setor de $7.1 tri ($8.3tn nos US até 2025E)

50% da economia Americana (US) e japonesa

até 2030.

Chart 1: World population by generation cohort

Source: UN

0

20

40

60

80

100

120

140

1 9

97

1 9

92

1 9

87

1 9

82

1 9

77

1 9

72

1 9

67

1 9

62

1 9

57

1 9

52

1 9

47

1 9

42

1 9

37

1 9

32

1 9

27

1 9

22

1 9

17

po

pu

latio

n (

mn

)

birth year

Millennials Gen X Boomers Silent+

Chart 1: World population by generation cohort

Source: UN

0

20

40

60

80

100

120

140

1 9

97

1 9

92

1 9

87

1 9

82

1 9

77

1 9

72

1 9

67

1 9

62

1 9

57

1 9

52

1 9

47

1 9

42

1 9

37

1 9

32

1 9

27

1 9

22

1 9

17

po

pu

latio

n (

mn

)

birth year

Millennials Gen X Boomers Silent+

Fonte: BofAML RSCH - Thematic Investing: Perspectives, Opportunities & Risks - By: Sarbjit Nahal (09/04/15)

Chart 1: Projected US income by generation to 2025E

Source: Javelin Research & Strategy

8.3

6.4

1.1

0

1

2

3

4

5

6

7

8

9

2010 2015 2020 2025

US

$ t

n

Millennials Gen X Boomers

Chart 1: Projected US income by generation to 2025E

Source: Javelin Research & Strategy

8.3

6.4

1.1

0

1

2

3

4

5

6

7

8

9

2010 2015 2020 2025

US

$ t

n

Millennials Gen X Boomers

2. Mundo em Transformacao – Perspectivas para 2050

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Presidente e Chief Executive Officer Brian Moynihan lidera o Conselho Global de diversidade e

inclusão, que define a estratégia e direção para iniciativas de diversidade do banco e fortalece o

nosso compromisso com um ambiente diversificado e inclusivo.

“Para reforçar a nossa diversidade e meritocracia inclusiva no Bank of America Merrill Lynch, cada um

de nós precisa ser capaz de trabalhar confortavelmente entre diferentes perspectivas. Cada interação

com nossos clientes e nossos colegas nos dá a oportunidade de aprender algo novo. Valorizar cada

cliente e associado é uma parte fundamental da vantagem competitiva da empresa.”

– Brian Moynihan

Nossos valores:

Entregar valor para nossos clientes e acionistas;

Confiar em nossa equipe;

Valorizamos as nossas diferenças (Embrace the power of our people)

Agir com responsabilidade;

Promover oportunidades

No pensamento, estilo, culturas, etnias e experiência – compreender que a diversidade e inclusão é

bom para o negócio e faz com que nossa empresa seja mais forte.

3. Programa de D&I no BofAML

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3. Programa de D&I no BofAML

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Comitês:

Composta por diferentes áreas do banco

Avaliar questões culturais / discutir iniciativas que promovam a diversidade localmente.

Melhorar em todas as frentes:

• LEAD for Women

• LGBT Pride Resource Group

• Multicultural Leadership Network

• Disability Affinity Group

Promover a Diversidade:

• “Temos uma base de clientes diversificada”

• “Diversidade significa negócio”

Revisão de talento & métricas:

• Atrair e promover o talento

• Desenvolver métricas para avaliar o sucesso da iniciativa

ComitêsPromover a

Diversidade

Revisão

de talento

&

métricas

3. Programa de D&I no BofAML

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Mar: “Stratergy for Sucess:”

Mar: “Unconscious Bio Training” – HR

Apr: “Finance Women Network - World Economy“- female CFOs.

May: “Differences between Women and Man’s careers”

May: “Finance Women Network – Balance sheet risk” - female CFOs.

May: “Attitude Awareness” – (GBAM COO);

June : “Women in Boards - Sponsorship program to promote Female presence in boards”

June : “Finance Women Network - Hedge strategies”

June: “Lunch with Female Interns”

Eventos:

3. D&I no Bank of America Merrill Lynch

June: “Financial Lab”

July: “Improving your networking ability” – Support Areas

Ago: Recruiting event - Panel for female students - University

Ago: “Finance Women Network - Career Possibilities”

Set: "Experience and Diversity Management“ – Men Meeting

Oct : “How Maternity Leave Works”

Oct: “Finance Women Networks (Treasurers)”

Oct: “Attitudes that work during crisis” – Meetings with CEO’s

Oct: “Your Career” – Credit Global Head

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4. Víes Inconsciente

Víes Inconsciente

Conjunto de experiências passadas que

influênciam decisões futuras.

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Conteúdo inconsciente

Cérebro faz associação com experiências passadas

Nossos cérebros

categorizam e fazem

associações com base nas

experiências e

socializações

Impacto desejado

Suposições e

expectativas pré-

formadas

Orienta nosso

comportamento em

relação aos outros

Fonte: Donovan, Mason and Kaplan, Mark: Set for Inclusion – An Underlying Methodology; Bibliomotion Inc., 2015

4. Víes Inconsciente

Processo da Tomada de Decisão:

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4. Víes Inconsciente

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Fonte: Donovan, Mason and Kaplan, Mark: Set for Inclusion – An Underlying Methodology; Bibliomotion Inc., 2015

Self-Awareness – Saber aquilo que você não sabe

Engage System 2 – Interrupção do processo do pensamento

existente (SETA) um novo comportamento

Tailor – A ação com base nas etapas anteriores

Intrudução ao Modelo SET :

5. Víes Inconsciente – Como Mudar?

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O cérebro muda com a experiência repetida

A atenção é um músculo mental e pode ser fortalecida com a prática

Nossas mentes divagam, em média, 50% do tempo

“O Poder do Hábito”

Fonte: Goleman, Daniel: Lideranca; Editora Objetiva Ltda., 2014

A Neurociência por trás da Atenção Plena:

Fonte: Duhigg, Charles: O Poder do Habito; Editora Objetiva Ltda., 2012

5. Víes Inconsciente – Como Mudar?

Trigger

Rotina

Recompensa

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Somos o que fazemos repetidamente. Por

isso o mérito não está na ação e sim no

hábito.”

(Aristóteles)

5. Víes Inconsciente – Como Mudar?

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“Toda reforma interior e toda

mudança para melhor dependem

exclusivamente da aplicação do

nosso próprio esforço.”

(Immanuel Kant)

5. Víes Inconsciente – Como Mudar?

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Disclaimer

This presentation has been prepared by one or more affiliates of Bank of America Merrill Lynch1 for the exclusive use of the party to whom Bank of America Merrill Lynch delivers this presentation. This presentation wasprepared based on Bank of America Merrill Lynch own information and other publicly available information. Bank of America Merrill Lynch does not make any representation or warranty, either express or implied, as tothe accuracy, completeness or reliability of the information, estimates or projections as to events that had occurred in the past or may occur in the future contained in this presentation. There is no guarantee that any ofthese estimates or projections are accurate or will be achieved. Actual results will vary from the projections and such variations may be material. Nothing contained herein is, or shall be relied upon as, a promise orrepresentation as to the past or future. Bank of America Merrill Lynch expressly disclaims any and all liability relating or resulting from the use of this presentation. This presentation has been prepared solely forinformational purposes and is not to be construed as a solicitation or an offer to buy or sell any securities or related financial instruments. Bank of America Merrill Lynch should not construe the contents of thispresentation as legal, tax, accounting or investment advice or a recommendation. This presentation does not purport to be all-inclusive or to contain all of the information that Bank of America Merrill Lynch may require.No investment, divestment or other financial decisions or actions should be based solely on the information in this presentation. This material must not be copied, reproduced, distributed or passed to others at any timewithout the prior written consent of Bank of America Merrill Lynch. “Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending,derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and otherinvestment banking activities are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & SmithIncorporated and Merrill Lynch Professional Clearing Corp., which are both registered broker dealers and members of FINRA and SIPC, and, in other jurisdictions, and, in Brazil, by Bank of America Merrill Lynch BancoMúltiplo S.A. and Merrill Lynch S.A. Corretora de Títulos e Valores Mobiliários. Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp. are registered as futures commissionmerchants with the CFTC and are members of the NFA. These materials are not intended to provide the sole basis for evaluating, and should not be considered a recommendation with respect to, any transaction or othermatter. These materials do not constitute an offer or solicitation to sell or purchase any securities and are not a commitment by Bank of America Corporation or any of its affiliates to provide or arrange any financing forany transaction or to purchase any security in connection therewith. These materials are for discussion purposes only and are subject to our review and assessment from a legal, compliance, accounting policy and riskperspective, as appropriate. We assume no obligation to update or otherwise revise these materials. These materials have not been prepared with a view toward public disclosure under applicable securities laws orotherwise, are intended for the benefit and use of the third parties and may not be reproduced, disseminated, quoted or referred to, in whole or in part, without our prior written consent. Bank of America Corporation andits affiliates (collectively, the “BAC Group”) comprise a full service securities firm and commercial bank engaged in securities, commodities and derivatives trading, foreign exchange and other brokerage activities, andprincipal investing as well as providing investment, corporate and private banking, asset and investment management, financing and strategic advisory services and other commercial services and products to a wide rangeof corporations, governments and individuals, domestically and offshore, from which conflicting interests or duties, or a perception thereof, may arise. The BAC Group prohibits employees from, directly or indirectly,offering a favorable research rating or specific price target, or offering to change a rating or price target to a subject company as consideration or inducement for the receipt of business or for compensation and the BACGroup prohibits research analysts from being directly compensated for involvement in investment banking transactions. We do not provide legal, compliance, tax or accounting advice. Accordingly, any statementscontained herein as to tax matters were neither written nor intended by us to be used and cannot be used by any taxpayer for the purpose of avoiding tax penalties that may be imposed on such taxpayer. If any person usesor refers to any such tax statement in promoting, marketing or recommending a partnership or other entity, investment plan or arrangement to any taxpayer, then the statement expressed herein is being delivered tosupport the promotion or marketing of the transaction or matter addressed and the recipient should seek advice based on its particular circumstances from an independent tax advisor. Copyright 2015 Bank of AmericaCorporation.

1Bank of America Merrill Lynch Banco Múltiplo S.A. e Merrill Lynch S.A. Corretora de Títulos e Valores Mobiliários = Bank of America Merrill Lynch Banco Múltiplo S.A. / Merrill Lynch S.A. Corretora de Títulos e ValoresMobiliários - Ombudsman / Ouvidora Toll Free / DDG: 0800 886 2000 | email: [email protected]