andreea stan - online marketing & communications professional

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online marketing & communications strategic communications crisis communications training Facebook Ads Ad Words social media SEO content creation & optimization online advertising public relations corporate communications marketing communications internal communications public speaking media & bloggers relations events Online Marketing & Communications Professional ANDREEA STAN SKILLS & EXPERTISE

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Page 1: Andreea Stan - Online Marketing & Communications Professional

online marketing & communicationsstrategic communications

crisis communicationstraining

Facebook AdsAd Words

social mediaSEO

content creation & optimizationonline advertising

public relationscorporate communications

marketing communicationsinternal communications

public speakingmedia & bloggers relations

events

Online Marketing & Communications ProfessionalANDREEA STAN

SKILLS & EXPERTISE

Page 2: Andreea Stan - Online Marketing & Communications Professional

Confident with competitive drive, initiative and the ability to make decisions and take responsibility for them, I can react and adjust quickly to changing conditions and come up with ideas for dealing with them.My drive is purposeful, directed at getting things done quickly. I respond positively and actively to challenge and pressure, and I have confidence in my ability to handle novel problems and people. I am an outgoing person, a lively and enthusiastic communicator. Sure of myself, I set high standards of achievement for me and others and look for opportunities to compete and to win. I am ambitious both for myself and for the business which employs me.

As a manager of people or projects, my attention is on where I’m bringing my team, and what goals I want them to achieve. Comfortable delegating details and implementation plans, I will discuss ideas with others, and I am open to their view points, but I will only change my mind when the idea better helps my overall goal. Constantly looking to improve performance and ability to compete. With an interest in other people and their development, I will delegate authority, limiting such delegation to people in whom I have high levels of confidence, following up for timely results.

Predictive Index Summary, 2012

aboutANDREEA STAN

Page 3: Andreea Stan - Online Marketing & Communications Professional

EDUCATION SNSPA – University of Communication and Public Relations, BucharestHuman Resources Diploma (2006)

LANGUAGES English French Italian DIPLOMAS FORMATOR, CNFPA (november 2011)EMPRETEC (May 2010) – Entrepreneurship Training Workshop Human Resources Inspector Certification (2007) – Arrow Training Center DL (Diplome de Langue) - L'Alliance Française de Constanta (1999)

backgroundANDREEA STAN

Page 4: Andreea Stan - Online Marketing & Communications Professional

ONLINE MARKETING MANGERYellow Store (2012)

ONLINE MARKETING & COMMUNICATIONS MANAGER Webstyler, (2009 –2010)

ONLINE GLOBAL MARKETING & COMMUNICATION SCOORDINATOR BitDefender (2008 –2009)

PR MANAGER ROMANIA (CEMENA PR COORDINATOR )BitDefender (2007)

PR MANAGER DotCommerce Romania (2005 –2006 )

for more details please visit my Linkedin profile

employeeANDREEA STAN

Page 5: Andreea Stan - Online Marketing & Communications Professional

Oxygen Public Relations & Frank Group Garanti Bank, Cinema City, Skoda, Silhouette

The BassementGrant’s Whisky Romania Alexandrion Grup Romania

Webstyler & GMP PRQAB(Lipton, Pepsi), SAB Miller (Timisoreana), A&Pharma (Elancyl), Fundatia Sensiblu

Serban & Musneci Associates

Papaya Advertising

Consultancy, creation and implementation of unique and efficient online marketing & communications strategies for various clients (directly or outsourcing agencies), including Social Media, Facebook Ads & Google AdWords, content. 2010 to present

for more details please visit my Linkedin profile

SPVLegal.roITistii.ro LexonnPromotionalLab Atelier Recreativ Poseidon Club LifeAfterWork DeMolay International Romania Caffe Tabiet TemperaEvents Ecowashmobile Empretec.ro Belle Maison SPA

freelanceANDREEA STAN

Page 6: Andreea Stan - Online Marketing & Communications Professional

SPEAKER

Online Business Forum, Iasi (2010)“How To Measu re The efficiency of Your O n lin e Actions”

Online Business Forum Brasov (2011) “Feedback is 50”

Hotel Tourism & Leisure Investment Conference (2012), Social conference “Online basics”

TRAINER

“Online Basics” Seminar (2012)Oxygen PR & Frank GroupGaranti BankCinema CitySilhouettePapaya Advertising

freelanceANDREEA STAN

Page 7: Andreea Stan - Online Marketing & Communications Professional

Descopera Grant’s.Spune-ti povestea! Grant’s Whisky Romania, 2011

About: From 15 September to 15 December 2011, the Grant’s Whisky Romania Facebook page hosted, on a dedicated app, the contest: Descopera Grant’s. Spune-ti povestea! Users were invited to share their story (text, video or photo format) and then invite their friends or convince other fans to vote it (UGC). The first 25 stories with the higher number of votes won an IPad.Did: Development of online strategy, mechanism, action plan and implementation, coordination of a team (6) as the Digital Project Manager (including Facebook Ads management)Objective: 5 000 likes on the Grant’s Whisky Romania Facebook Page. Results: 34 895 likes (12 weeks), 3 500 daily active users, 50 000 unique visitors

ITistii.ro Leading IT, 2010

Did: Managing the launch of ITistii.ro in B2C IT services segment by identifying core target consumers, deliver the brand strategy and yearly brand activity plan and manage marketing mix: price, communication and promotions strategies. Implementation of marketing & communications strategy, including Social Media, Facebook Ads & Google AdWords, content.

Results: 5000 unique visitors on site (43% search engine), 3,74% conversion to qualified leads

proof of conceptANDREEA STAN

Page 8: Andreea Stan - Online Marketing & Communications Professional

Fotbal Adevarat Timisoreana -SABMiller, 2010

About: Timisoreana took a big challenge: to re-ignite the spirit of true football. We set up any fan's dream match: a team of 11 legendary players from the 80s versus a fans team.Fans from all over the country participated to an online competition, proving their skills, commitment and passion. The match was broadcast live on the most important Sport TV Channel in Romania.

Did: Development and implementation of the online communications strategy, coordination with a multidisciplinary team, from the Online Communication Specialist position and management of a 5 persons team for the implementation of the online strategy

Results -52 997 visits (100 000 total visits), more than 3 000 inbound links, over 70 blogs post, around 500 campaign mentions on Twitter, more than 400 people supporting the Facebook Cause

-European gold on Mercatus Award for “Best demonstration of an integrated campaign", gold on Internetics 2010 for the campaign of the year, Golden Drum , Silver Drum - Interactive Campaigns (2010), Silver Effie - Alcoholic Beverages - Beers & Wines (2011), Silver Effie - Media Efficiency (2011)

More details

proof of conceptANDREEA STAN

Page 9: Andreea Stan - Online Marketing & Communications Professional

LOOKING To work with brands that I love or will fall in love withFor new challenges & great projectsFor a friendly working place were I can add and gain valueTo lovely, sociable, open minded partners, colleagues or collaborators

I DELIVERResultsIdeas & initiativesSmiles & positive energy

I APPRECIATEVariety and challenge in my responsibilities Opportunities to learn and advance

Page 10: Andreea Stan - Online Marketing & Communications Professional

LinkedIn: http://ro.linkedin.com/in/andreeastan Email: [email protected]

Phone: 004 0722 78 69 32

Blog: http://www.andreeastan.ro

contactANDREEA STAN