ANDREW GOODWIN'S MUSIC VIDEO CONVENTIONS

This one of Andrew Goodwin’s music video conventions. Voyeurism is the notion of spying/looking on someone . Music video tend to apply this convention using handheld cameras, screens within screens, telescopes and mirrors.This convention is used to represent artists in a sexualised and provocative manner using high angle shots.

This convention is apply to promote and a sell an artist image through sex appeal using close-ups

Voyeurism

Andrew Goodwin believed it is important the main artist stands out; she/he is the centre of attention. The star image should be unique. The way he/she dresses can give them a star image. In the music video ‘Ego’ by Beyonce, she is positioned in the centre sitting on a chair whilst the other girls are standing behind her. This is an example of making the artist the centre of attention.

E.g. Lady dresses extraordinary costumes in her music video, in the telephone music video ft Beyonce she dresses in bizarre costumes. The idea of applying a star image helps promote the artist in the public’s eyes and helps crates a reputation for the artist.

Star image (protagonist)

Narrative and performance

Andrew Goodwin believed it is vital music videos involves either a narrative; a short story or dance performances. This convention gives the audience a special relationship and understanding of the song. The music video ‘Love story’ by tailor swift uses a narrative. This engages the audience to watch the music video and make the music video more remarkable.

This one of Andrew Goodwin’s music video conventions. This when the music video links with the lyrics of the song. Music video tend to have a relationship with the lyrics and the visual which illustrates, amplifies or contradicts the lyrics.

The ‘Price Tag ’ music video by Jessie J. In the music video as shown Jessie J sings ‘its not about the money’, this contradicts with the visual where she sings under a tree make up with money.

A relationship between the lyrics and the visuals

Inter-textual references

This one of Andrew Goodwin’s music video conventions. Music video tend to apply Inter-textual references to films, cartoons and comics. E.g. the ‘independent woman’ music video by Destiny Child applies inter-textual references from the Charlie’s Angels film. Another example is the ‘without me’ music video by Eminem, he uses inter-textual references from the batman comic.