ANDREW GOODWIN’S MUSIC VIDEO THEORY APPLIED TO PALOMA FAITH’S ‘ONLY LOVE CAN HURT LIKE THIS’Chloe Killin

1. GENRE CHARACTERISTICS

Jazz and soul style singers are often seen with a retro/vintage style, which is represented here in the somewhat run-down hotel style room.

2. VISUALS OF THE LYRICSDuring the lyric “Only love can hurt like this”, Paloma Faith has moved from the bed, where the earlier half of the video was centred, showing a disruption indicating they have broken up or fighting which is a representation of one interpretation of these words.

Similarly, in this image, the lyrics are “This is torture”, again in reference to relationships, and this time shows them actually fighting, building on the previous image.

The tempo of the singing is medium paced at times but has a constant and somewhat slow musical accompaniment. This moderato piece of music is reflected by the music video by having many short clips sewn together but these sections of video are often in slow motion or have just one central focus, unlike perhaps a rock piece of music where much would be happening in most shots and they would be in real time or sometimes with an increased speed.

3. THOUGHT BEATS – VISUALS OF THE MUSIC

4. DEMANDS OF THE RECORD LABELThe record label require the artist to be featured regularly and with many close ups.

Also the label will want to show off the artists’ visual style and trademark signs. Paloma Faith is known for being quite quirky and original and often seen with her signature red hair, which is why she is seen with this colour hair throughout the majority of the video.

5. VOYEURISM OF THE FEMALE BODY

Here she is shown in limited clothing, this sexualising of the woman, according to Goodwin, increases the likelihood of the video being watched extensively, often as it will attract a male audience.

6. INTERTEXTUAL REFERENCES

Fans of Paloma are aware of her regular change of appearance, and that she has recently died her hair from the iconic ginger to blonde, which is being referenced here.