andrew goodwin's theory applied to a chart video

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Post on 24-May-2015

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  • 1. Production Company- Creativeseen Director-David Rousseau Label- RCA Records Total Run Time- 4:01 Released online- 25/03/2014

2. 1. All music videos demonstrate the genres characteristics 2. Some show a relationship between lyrics and visuals 3. Some show a relationship between music and visuals 4. Record labels demand close ups of the artist 5. Different artists have iconography or motifs 6. The idea of being watched or the audience having the pleasure through looking 7. Intertextual reference- used in TV or Film Goodwins 7 3. The Pop genre characteristics are evident; Long shots of the bodies and of the Grl dancing. Sex appeal from Grl and also the Playboy girls. Goodwins 7 in Wild Wild Love 4. The record label has clearly asked for close ups of Pitbull and also the girls of Grl. This promoting them and making them recognisable in the media. 5. Looking- The male audience has the pleasure of looking due to the sex appeal and looks of the girls and also the playboy girls in the video.