Andrew Goodwin's TheoryMy video

This is a video buy beonce for her song called party, she is a music icon and is very well know in the music industry and has been for many years and is a very successful for the music work she has done . Each of her music videos are very different and have a vary diverse style so I decided that I would analyse this of hers to see if it abides buy Andrews good wins theory and if her success is because she has followed along with this theory or Andrew good wins theory is not a priority in the the success of the music video .

http://youtu.be/XWCwc1_sYMY

Goodwin's 6 features of a music video

Relationship between music and the lyrics This video does show a

relationship between the lyrics and the visual image of the video through out the video we see clips of a party ,people partying and through out the song we here the lyrics “we love to party “ so the video is representing what is being said in the song.We see this through out the video the connection to the lyrics and what we are seeing on screen, we can currently see her talking with her friends the lyrics we here at this part of the video are “I told my girls you can get it” so we as audience are able to relate what we see on screen to the lyrics we are hearing.

Relationship between music and video

Through out this video your are able to see many of the lyrics that we hear relate to what we are seeing on screen as we here the lyrics we are able to see parts of the video that relate as I have shown on the pervious slide . Its almost like its telling a story that we are able to see allowing us to understand the song more and follow the song through the video gaining a better understanding of the lyrics and there meaning .

Typical genre icons style used

in the majority of hip hop videos you have women in them , not all the time do they have a major part in the song the singing of the lyrics and are normally not well know stars but in the back ground to look appealing the audience we are able to see this within this music video. As we can see the ladies in the bikinis behind you never are able to really see there heads there not important our main focus is on the star but the woman add more of appeal and this is common in many hip hop videos

The style typically used for hip hop videos is for the women to be attractive they use there attractiveness to interest the audience adding the interest of the video as through out this video we are able to see our main star in a number of reviling out fits . Some thing very common in videos.

In this shot all she has on is a vest and underwear giving her that extra appeal to the audience.

Revealing low cut vest top Bikini is very reviling costume and the heels add to the attractive and sex appeal.

Close up of stars face Although there is a busy back ground to this video and there is a lot going on the main focus is our star with a number of close-ups through out the video, ensuring the audience get what they want to see .there main interest will be here and that is who the producers are trying to sell so they insure that the focus is on here with this number of close ups when ever the video goes of onto some thing else where are always taken back to a close up of her to keep her as the main focus through out ,this allows the video to have both gender s as there target audience as her fans will like her and the male side will find her attractive this also links back to the appeal of attractive they want every one to have an interest , allowing them to selling to a larger audience.

Voyeurism Although through out the video she is performing directly to the audience we are able to see this from the eye contact she makes with us as the audience showing her knowledge of the cameras this allows a closer connection with the audience as it creates the feel of contact with the star and the idea that she is performing to them, but a small majority of this video we are able to see voyeurism as if she was unaware that she was being filmed as she joins in with the party that we see through out the video , in this case giving the audience the idea that she is able to have fun enjoying her self but also still dressed nice and looks good so still ensures the audience that she looks this good all the time even when no one is watching adding also to the idea of the attractiveness gains audience.