andrew grill eadp conference majorca may 2010
DESCRIPTION
Presentation delivered at the EADP 2010 conference in Majorca, 20 May 2010TRANSCRIPT
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twitter @andrewgrill
When SocialMeetsLocal
Andrew Grill, Visible Technologies - LondonEADP Conference May 2010
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Social Media is demanding attention
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How do users use social networks?
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Complaints!
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Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation on the social Web.
Dave Evans bit.ly/nublack
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@btcare
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Grab your brand/product name now!
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Peer recommendations
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Peer advocacy is the new 118 / 411
Must read: http://bit.ly/ad2020
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Automated twitter search has a way to go…
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The power of trusted networks = new currency
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Can we advertiseon social networks?
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Listen
Learn
Engage
Integrate
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Social Media Monitoring – 1st step
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Social media is personal media
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The Mad Men need to change their approach
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What’s wrong with this picture ?
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The advertising world has to change
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The glittering allure of the mobile society
1. Mobile is personal – it is my media
2. Mobile is always carried – the city in my pocket
3. Mobile is always on
4. Mobile has a built in payment mechanism
5. Mobile is there at the point of creative impulse
6. Mobile can recount the audience
Source: Alan Moore http://bit.ly/m-allureNovember 2008 commissioned by Microsoft
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Social media is just like real life!
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Social + mobile = ?Not only what are you doing but where are you doing it
Value/Loyalty
Mobile Social
€
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Social + mobile = ?What's in it for me where I am right now?
Value/Loyalty
Mobile Social
€
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Foursquare – location meets social
€
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Could Foursquare be the next twitter?
€
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Social media + loyalty
€
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Foursquare Mayors get $1 off a Starbucks Coffee
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Foursquare ticks all the boxes
User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile
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Making money from mobile & social?
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Turn mashups into money
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“Ultimately advertising must sell...or else”David Ogilvy
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Permission
Privacy
Preference
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Permissionpeople will decide what they see / receive / engage with
Privacy
Preference
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Permission
Privacypeople will decide where their data is and how it is used
Preference
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Permission
Privacy
Preferencepeople will decide what content they find relevant. Inference and assumption has a limited lifespan
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twitter @andrewgrill
Follow me on twitter.com/AndrewGrillwww.visibletechnologies.com
email me via andrewgrill.com/contact+44 788 198 6694
Social Media & Mobilewww.LondonCalling.mobi