andrew pratt
DESCRIPTION
Andrew Pratt, Inside Out ExperienceAlberta Sustainable Tourism ForumNakoda Lodge, Morley, AlbertaDecember 9, 2010alberta.icrtcanada.caTRANSCRIPT
Inside Out Experience Energize, Inspire, & Connect
Inside Out Experience
• From Dream to Reality• Seasonal• ALTO Award 2006• President of PROAOA• LKRUA Treasurer• TDR Board• Chairman of Alberta’s Kananaskis• Employ 20 staff seasonally May‐October
Promoting Socio‐Cultural & Authentic Experiences
• Aboriginal Guide School• Interpretive Program for Staff• Inside Out Experience Training for Guides in
the area:– Red Cross Wilderness First Aid– Swiftwater Rescue (Lifesaving Society)– Guide School
• Hiring locally VS Overseas Staff• Buying from local businesses
• Permits– within parks
• Staffing– Hiring– Retaining– Accidents (50 day and 4‐7 years)– >25 years
• Insurance– availability, amount of insurance (5m) and cost
• Land Holders – Trans Alta– Farmers
• Cost– Solar power– Staff shuttle
Financial/Support
• Inside Out Experience• Provincial Government
• Bands• Corporate• Local Community Associations/Camps
• Federal Program – ex Service Canada – Summer Employment
Lessons From The Trenches
• Buy pre‐existing company
• Profit Margins (11‐18%, 50%, 30%)
• Packaging Programs
• Business Coach• Don’t Be Everything to Everybody
Into The Future
• Believe in mission and vision statement
• Work with positive people
• Hire more Aboriginal Staff
• Corporate programs
Valuable Pointers
• Numbers game VS Cost– Discounts– Groupon– Social Living
• Build company to sell it• Hotels
– Concierge %’s• Believe in what you do and see the big
picture!