android applications, business models and challenges

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Android Applications, Android Applications, Business Models Business Models and Challenges and Challenges Konstantinos Polychronis Founder & Chief Software Engineer at PinApps.com Founder of AndroidGreece.gr and GreekAndroidApps.gr

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Android Applications, Business Models and Challenges. Presentation of Konstantinos Polychronis at the Mediterranean College 22/11/11

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Page 1: Android Applications, Business Models and Challenges

Android Applications,Android Applications,Business ModelsBusiness Modelsand Challengesand Challenges

Konstantinos Polychronis

Founder & Chief Software Engineer at PinApps.com

Founder of AndroidGreece.gr and GreekAndroidApps.gr

Page 2: Android Applications, Business Models and Challenges

IntroductionIntroduction

Page 3: Android Applications, Business Models and Challenges

IntroductionIntroduction

Page 4: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Page 5: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Page 6: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Page 7: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Page 8: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Google's FirstGoogle's FirstProduction ServerProduction Server

Page 9: Android Applications, Business Models and Challenges

Services on the CloudServices on the Cloud

Page 10: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Page 11: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Anne Wojcicki

Page 12: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Anne Wojcicki

Page 13: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Page 14: Android Applications, Business Models and Challenges

Business ToolsBusiness Tools

Page 15: Android Applications, Business Models and Challenges

SoftwareSoftware

Name Value

Linux Operating System 0€

Eclipse IDE 0€

Android SDK and Tools 0€

Version Control, BackUp, Server 0€ ~

Other Tools 0€

Android Market Registration 25$ once and that's it

Page 16: Android Applications, Business Models and Challenges

Business ModelsBusiness Models

Page 17: Android Applications, Business Models and Challenges

Build the App, Sell it to CompaniesBuild the App, Sell it to Companies

Page 18: Android Applications, Business Models and Challenges

Build the App, Sell it to EnterprisesBuild the App, Sell it to Enterprises(B2B)(B2B)

Page 19: Android Applications, Business Models and Challenges

Build the App, Sell it to OEMsBuild the App, Sell it to OEMs

Page 20: Android Applications, Business Models and Challenges

Build the App, Sell it to Service ProvidersBuild the App, Sell it to Service Providers

Page 21: Android Applications, Business Models and Challenges

Build the App, Sell it to Content ProvidersBuild the App, Sell it to Content Providers

Page 22: Android Applications, Business Models and Challenges

Build the App, Sell(?) it to IndividualsBuild the App, Sell(?) it to Individuals

Page 23: Android Applications, Business Models and Challenges

The idea!The idea!

Page 24: Android Applications, Business Models and Challenges

Get the idea Get the idea RightRight

ororGet the Right Get the Right

idea!idea!

Page 25: Android Applications, Business Models and Challenges

Closer to the Truth:Closer to the Truth:

””A good idea, good A good idea, good execution,execution,

good timing, perseverance good timing, perseverance and balls of steel will win”and balls of steel will win”

Tara HuntTara Huntceo/co-founder of Buyosphereceo/co-founder of Buyosphere

Page 26: Android Applications, Business Models and Challenges

Advertisements VS Paid AppsAdvertisements VS Paid Apps

More downloads Long wait profit Unsure profit Higher probability of

repetition Higher net profit -

Less downloads Immediate profit Sure profit None repetition

Less net profit Prestige

Page 27: Android Applications, Business Models and Challenges

Advertisements VS Paid AppsAdvertisements VS Paid Apps

$1M in adv > x * $0.99 in sales$1M in adv > x * $0.99 in sales

Page 28: Android Applications, Business Models and Challenges

Free App, in app PurchasingFree App, in app Purchasing

Page 29: Android Applications, Business Models and Challenges

Anything Else?Anything Else?

Page 30: Android Applications, Business Models and Challenges

Build Content, sell it to Android UsersBuild Content, sell it to Android Users

Page 31: Android Applications, Business Models and Challenges

Build Services, sell it to Android UsersBuild Services, sell it to Android Users

Page 32: Android Applications, Business Models and Challenges

Build Services, sell it to Android Build Services, sell it to Android DevelopersDevelopers

Page 33: Android Applications, Business Models and Challenges

Applications VS GamesApplications VS Games

Page 34: Android Applications, Business Models and Challenges

Applications VS GamesApplications VS Games

Faster to Develop Easier to Develop Small learning curve Fewer Downloads Less Revenue

Slower to Develop More Difficult to Develop Big Learning Curve More Downloads More Revenue

Page 35: Android Applications, Business Models and Challenges

Who won?Who won?

You decide!You decide!(it's your project after all)(it's your project after all)

Page 36: Android Applications, Business Models and Challenges

Android VS iOSAndroid VS iOS

Page 37: Android Applications, Business Models and Challenges

Success StoriesSuccess Stories

Task Manager $16.000 / month Car Locator $13.000 / month iSteam $100.000 in ONE month Many many more

Page 38: Android Applications, Business Models and Challenges

OutroOutro

Page 39: Android Applications, Business Models and Challenges

OutroOutro