• Distributors(operators) have been very thirsty (2000-2005)• Developer Campion, prizes, training from operators• Only famous game studios have access to the operators • Only subsidiary studios have access to the operators

Until Apple…..  

• Accessibility• Visibility• Payment channel• Brand *

Apple controls• Accessibility• Visibility• Payment• Certain permissions of App

 Developers own• Brand:  Angry Bird• Users (benefit of 3G)

 Apple keeps the door open to every developer.

Google controls Accessibility, Visibility, and payment, but not exclusive.

Advantage: Lower risks in sells channels, more flexibility.

 But:• Market segments are more complex• Tele Operators start building own STOREs. (Vodafone)• Software venders start building own STOREs (Amazon)• 3rd party distributors(Gejar)• Phone manufactures. (Moto, Sumsong store)• all of them want more than 30% under table.

 

• Android Market(AM) is crowded• AM has limited access to some Asian countries • payment channels and ads channels are not good enough

globally• Expansive to publish games in other channels. 

o business development cost o additional logoo special APIo communication with bugs and revisionso requirements to the app permissionso licenses from local governmentso QA

• Build up a brand• Cross promotion• Become big, large• .....

We are working on the distribution method developments.

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We are looking for partner studios/developers

+ Multiple distribution Channels+ International Payment channels and Ads

solutions+ Localization service partner+ User Behavior Analysis+ Internal cross promotion+ More

A Mobile Application StartupXiang.liu@finger2finger.com