android market for developers - android developer lab q3 2011
TRANSCRIPT
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Q3 2011
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Q3 2011
Android Market for Developers Q3 2011
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1. Android Addressable Customers
2. Distributing on Android Market
3. Monetization and Merchandizing
Agenda
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Android Addressable Customers
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135M devices activated 410 devices launched
39 OEMs 213 carriers
131 countries where apps are sold
Delivered via a Global Partnership
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Rapid Growth in Activations
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Global Expansion in Activations
2010 Q1 2011 Q1
Others AU TW ES DE FR GB JP KR US
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App Installations
1st billion 20 months
2nd billion 5 months
3rd billion 3 months
4.5th billion 2 months
6th billion 2 months
> 6.5 Billion Installations
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App Installations per Device
Cupcake
Donut
Éclair
Froyo
Gingerbread
Honeycomb
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Paid App Installations per Device
Cupcake
Donut
Éclair
Froyo
Gingerbread
Honeycomb
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Distributing on Android Market
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Too Many Platform Versions?
§ 1.5 and 1.6 represent 2.8%
§ 2.2 and 2.3 represent 84.5%
§ 3.0, 3.1, 3.2 represent 1.4%
§ Industry commitment to continue updating devices for 18 months after shipment
§ Single binary can
– Run across multiple OS versions
– Use newest APIs and maintain support for older versions
Android 1.5 Android 1.6 Android 2.1 Android 2.2 Android 2.3 Android 3.0
Devices accessing Android Market 14-day period as of August 1, 2011
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§ Capability targeting – Platform version, Screen size & density, OpenGL ES version, Hardware/software
features, GL texture-compressions format, ABI
§ Business targeting – Countries and carriers
§ Launched support for multiple apks – Platform versions, Screen sizes & densities, Texture compression formats
§ Launched device availability list – based on app manifest file – Show all supported devices for published or draft apps – Option to exclude specific devices if need be
§ Detailed stats – Country, Language, Screen size, OS version – Comparison against other apps in the same category
§ Other features coming soon – Support for large apps – 50MB app package + up to two 2 GB archives
Designed for Flexibility
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Monetization and Merchandizing
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§ Launched in-app billing
§ Big initiatives this year – Launch more carrier billing integrations
• US: Live with Sprint, T-Mobile, AT&T • Japan: Live with DoCoMo, KDDI, Softbank • Korea: Live with SKT • UK: Live with Vodafone • Germany: Live with Vodafone • More in progress
– Subscription billing support
New Payment Options
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Monetization § Adding more buyers and in more countries rapidly…users
in 131 countries can now purchase apps
Q1 '09
Q2 '09
Q3 '09
Q4 '09
Q1 '10
Q2 '10
Q3 '10
Q4 '10
Q1 '11
Q2 '11
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§ Editorial – Staff Picks (phone and tablet) – Carousel (phone, tablet, web) – Editor’s Choice – Top Developer Badge
§ Top/Recent Lists – Category ranking – Trending – Top New (Paid/Free) – Top Overall (Paid/Free) – Top Grossing (Paid)
New Merchandizing Tools in Market
§ Cross Listing – Also from Developer – Users Also Viewed – Users Also Installed – Apps for You
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§ On your own site… – Have a rich landing page – Make sure it’s easy to find – Use tools for seamless downloading experiences
§ On Android Market… – Enter rich descriptions – Explain the need for sensitive permissions – Price appropriate to category – Make it easy to rate and comment – Treat optional promotional graphics and assets as required
Marketing Your App…
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New Market
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For more, visit developer.android.com
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§ Android, Google are registered trademarks of Google Inc.
§ All other trademarks and copyrights are the property of their respective owners.
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