Android wins over Apple’s iOS in Gaming

Ad Impressions

The news is buzzing in the market about the mobile game impressions. At

present, we are looking that more number of people are taking interest in

mobile game development for android rather than other pastime

activity. With this the popularity of Android, Apple and other Smartphones

are increased among the users. According to the buzz, most of the mobile

game impressions (almost double) came from Android OS devices as

compare to other iOS. It seems that Google OS creates double impressions

than Apple’s iOS. With this, we can suppose that Android users are heavier

mobile game-lovers than Apple’s iOS users.

The study also shows that Android devices are reported for 25% of overall

network’s OS mix of while iOS devices for 34%. Across the US mobile ad

network, games play the primary role to create more ad impressions than any

other category. In every mobile platform, games makes its special position

with word games and arcade games, which is considered as the most

popular type of games among the players.

Looking to the BlackBerry’s game impressions, it lacks behind to Android

and Apple’s iOS with huge percentage, but leads from Windows Phone of

Microsoft. According to one US firm, it is because of Android and Apple

device, such difference will be seen in the number of games. It is said that

Smartphones are key force behind the game impressions before e-readers,

tablets and feature phones.

With current discussions among game providers, the future prediction is also

done about the mobile gamers in the US. It is predicted that approximate

140 million mobile gamers in the US will find at the end of 2014. This is

expected with last year report of 102 million mobile gamers, about 42% of

the total mobile subscriber base of the country.

Some other discussions also were

done regarding variety of games,

types of audiences engaged with

advertisement and top brands.

Looking to the game’s types, it is

mixture of three main games, i.e.

30% of arcade games, 26% of word

games and 19% of puzzle games. It

is also noted that many people like

to engage with ads in mobile game

apps, including insurance shoppers, mobile switchers and movie buffs.

Some of the top advertisers wanted to engage with Android Game

Applications were restaurants, travel, education, entertainment and finance.

So, they are searching android developer for hire on timely basis or

according to project base.