andy duran's keynote on e-cigarette's for the 2016 drug free america foundation summit
TRANSCRIPT
Presented by: Andy Duran, Executive Director - LEAD
lead Clearing the Air
The Truth About E-Cigs
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adorbs binge-watch
cray cray
clickbait amazeballs
hot mess
bank of mom and dad
vape
vape30x more likely
Usage more than doubled in past 2 years
?1983
Rob Stepney “Why Do People Smoke?”
Florida Use*Florida YTS, 2015
Florida Use*Florida YTS, 2015
FlakkaMarijuana
S I L K
e-cigarette companies
7 Ways
are copying Big Tobacco’s playbook
1. They Have Celebrity Spokespeople
Using these products is trendy and
cool!
2. Their Magazine Ads Feature Rugged Men…
… and Glamorous Women
You are Masculine. You are Sexy.
3. They Know Sex Sells
You will be sexually attractive if you use
these products.
4. They Sponsor Sports…
… and Music Festivals
5. They Come in Sweet Flavors…
Almond Joyee “The candy bar taste without the calories.”
Vanilla Cupcake “Like biting into a deliciously
sweet vanilla cupcake”
Skittles “Taste the Ultra Rainbow”
Cotton Candy
Bubble Gum
6. They Use Cartoons…
Mr. Cool Joe Camel
7. Their Ads Say “Switch, Don’t Quit.”
Reducing Health Risk?
Not As Bad As…
Reducing Health Risk?
Reduction of one health risk…
… without the introduction or increase of another.
54%
In 2015, what percent of adolescents (age 12-17) who
used an e-cigarette or vaporizer for the first time
had never before smoked a cigarette?
Kiosk?
We Know They’re HarmfulNo Tobacco
Nicotine As addictive as heroin
Addictive Crosses the Placenta (damage to lungs, heart, CNS)
Bottles of E-Juice are poison risk for small children and pets
We Know They’re HarmfulNo Tobacco
Does Not Cause
Cancer
Cancer takes years to develop.
Can take 15-20 years to determine if a product increases a person’s
risk of cancer
Forty-Two Chemicals Identified in Electronic Cigarettes
= exposure can be harmful to health
Red = emitted in second hand smoke
Individual Prevention vs. Environmental Prevention
Individual Prevention vs. Environmental Prevention
Individual
Individual Prevention vs. Environmental Prevention
Environmental
+
-
Would Your Community Pass the Basic Prevention Test
Price:
Access/Availability:
Perception of Risk/Harm:
Social Norms/Attitudes:
Price:
Access/Availability:
Perception of Risk/Harm:
Social Norms/Attitudes:
Prevention:
E-Cigs:
Indoor Use Bans
Sales Bans
E-Cigs Included in “Nicotine Products”
No Sales to Anyone Under 18
Possession is non-criminal violation
Must post a clear and conspicuous sign
State Rep. Shawn Harrison filed legislation to prohibit “vaping” indoors in public places. Considered during 2016 legislative session.
Product Placement
Advocate
YOUR ACTION!
Talk with your kids.PROTECTIVE
FACTOR #1
How to Prevent E-Cig Use
INFORMATION MUST BE ACCURATE, RELEVANT, & MEMORABLE
Information / Education
Don’t talk about what CAN happen.
Talk about what DOES happen.
Dependency
Addiction
Substance Use Disorder Cigarettes
Substance Use Disorder E-Cigarettes / Vaporizers
YOUR ACTION!
Consider a community campaign.PROTECTIVE
FACTOR #2
How to Prevent E-Cig Use
YOUR ACTION!
Touch and Feel.PROTECTIVE FACTOR #3
How to Prevent E-Cig Use
Short-term
Long-term
Impact
Behavioral Change
Messages should be “preventative”
(i.e. lead to real change)
Beneficial vs. Powerful
CLEARING THE AIR: THE TRUTH ABOUT E-CIGARETTES
ANDY DURAN [email protected]
LEAD & SPEAKUP! http://www.leadingefforts.org http://www.speakupcoalition.org
f: fb.me/leadingefforts t: @LEADLFLB
www.leadingefforts.org/FLSummitTODAY’S MATERIALS CAN BE FOUND AT