Founder/Creative Director : (2018-2019) Branded and founded a content incubator designed to create visual content that is optimized for action. Needle Space Labs is an agency about creating agency, helping thread the needle for businesses in search of an accessible external-facingnarrative, and for purpose-driven organizations in need of creative vision and identity.

NEEDLE SPACE LABS, BERKELEY, CA

Head Of Multimedia : (2018) Jump-started Cloudflare’s video efforts, working cross-functionally with COO, creative/design, brand, product-marketingand events to lay the foundations for Cloudflare’s visual-storytelling capacity. “Resident-journalist” charged withevangelizing the ROI of video marketing and strategizing content for a fast-growing start-up aiming to help build a better Internet.

CLOUDFLARE, SAN FRANCISCO, CA

Senior Director Of Multimedia - (2015 –2018)Led Multimedia Studio of B2B enterprise software company, Splunk. Oversaw digital multimedia content for external-facingand internal marketing efforts. Led team of visual storytellers, animators, and editors to bring to life the story of machine data and Splunk, driving brand awareness, industry thought-leadership, and contributing towards leadgeneration.•Provided overall strategic guidance and management of

Splunk’s dedicated in-house multimedia studio and

production team.

• Analyzed market needs by segment, determining

opportunities, and gathering deep feedback from

internal and external stakeholders; ran alpha and beta

testing processes.

• Performed outbound marketing, leading launch

planning and working cross-functionally with various

teams.

SPLUNK, SAN FRANCISCO, CA

EDUCATION

www.andyjordan.org

www.theneedle.space

www.linkedin.com/in/asitwere

LINKS

CREATIVE DIRECTOR & VISUAL STORYTELLER

TV, Internet, Radio

Multimedia Production

Coaching & Mentoring

Writing

Journalism

Marketing

Thought Leadership

Social Media

Change Management

Reporting

Storytelling Branding

Team Building

Strategic Communications

Operations

Social Media

Innovation

Public Relations Messaging Strategy

AREAS OF EXCELLENCE

WORK EXPERIENCE

917.803.9478andy@theneedle.space

ANDY JORDANBerkeley, CA

I

• Directed creation of content across field,

customer, product, solutions, event and thought

leadership marketing.

• Increased Splunk’s video views from 500k to

over 2 million per year, with average

engagement at over 2 minutes per video.

• Elevated the Splunk visual narrative to help

drive stock from the 30s to over 100.

• Responsible for driving the team that ideated

and executed Splunk’s “Million Data Points”

diversity and inclusion campaign.

(2013 – 2015) Led overall strategy and execution for multimedia digital content, including customer, product, enablement, and fieldevent marketing videos.• Established and executed DAMS and CDN best practices.• Oversaw 150k Capex, and 350k annual Opex, FT headcount, and team of contractors.• Innovated video production by researching, developing, and implementing new video delivery methods and storytelling methodologies, including light boards, whiteboard animations, and interactive videos.• Co-led social media team

DIRECTOR OF MULTIMEDIA - SPLUNK

SPLUNK, SAN FRANCISCO, CA - CONTINUEDBACHELOR OF ARTS IN COMPARATIVE LITERATURE & ANCIENT GREEK Magna cum laude; Phi Beta Kappa – Athens

UNIVERSITY OF GEORGIA

San Francisco, CA

San Francisco, CA

KQKE RADIO “THE QUAKE”,

Coursework: Oral Interpretation, Intercultural/Interpersonal Communication, Professional Writing, Voice, MassCommunications Theory & History

EMERSON COLLEGE

U.S. Journalist Exchange Fellow- South Korea

THE EAST WEST CENTER

Asia-Pacific Journalism Fellow - Taipei, Bangkok, Singapore, Honolulu

THE EAST WEST CENTER

Science Journalism Fellow in Biological/Genetic Studies - Woods Hole

MARINE BIOLOGICAL LABORATORY

Sta� Multimedia Producer/Reporter- (2007 – 2013)

STAFF AFTERNOON DRIVE NEWS ANCHOR for Air America a�liate-

San Francisco, CA

TECHTVSTAFF SEGMENT PRODUCER/REPORTER -

Mill Valley, CA

AMERICAN COMMUNICATIONS FOUNDATIONSTAFF PRODUCER – SCIENCE & TECHNOLOGY-

KQKE "THE QUAKE'S" LGBT RADIO TALK SHOWEXECUTIVE PRODUCER/HOST for “Shake”,

KQED TV (PBS)STAFF PRODUCER/REPORTER-

San Francisco, CA

CNNPRODUCER/WRITER/ANNOUNCER -

Atlanta, GA

CNNSTAFF ANCHOR/CORRESPONDENT/WRITER/EDITOR -

Seoul, Korea

KBS (KOREAN BROADCASTING SYSTEM)STAFF CONSULTANT/PRODUCER/ANCHOR -

Managing Editor for video brand of Wall Street Journal's A-Hed front page feature; rebranded and strategized content,ensuring maximum exposure and engagement. Managed large-scale event multimedia coverage for politicalconventions, World Economic Forum in Davos, and CES generating hundreds of videos under extreme deadline pressure.• Created first-of-its-kind wonky tech franchise centered around odd stories of man meeting machine.• Managed WSJ's Multimedia Olympics Coverage from London,

creating and managing award-winning coverage from the games

and fringes.

• Reported from 2008 and 2012 Campaign Trails, creating

experiential visual narratives centered around characters in

weeds of political scene. • Led WSJ's "Cutting Back" Multimedia

Series from Europe's financial crisis, as only one-man-band to

visit all PIIGS nations, creating stories focused on those directly

affected by austerity campaigns.

• Reported for "Andy Jordan's American Journey," driving cross-

country in eight days to find Obama-era green jobs, providing all

shooting, reporting, and editing.

• Reported and produced for WSJ's Documentary Unit.

• Established scalable one-man-band production workflows

as WSJ's first video-reporter hire.

THE WALL STREET JOURNAL, NEW YORK, NY & SAN FRANCISCO, CA

EDUCATION & FELLOWSHIPS

EARLIER CAREER SUMMARY

WORK EXPERIENCE

KNGY-FM (ENERGY 92.7 FM) (TOP 40)

ANDY JORDAN IN BRIEF

Air Personality - San Francisco, CA

KZQZ-FM (Z 95.7 FM)Air Personality - San Francisco, CA

WSTR-FM (STAR 94)Air Personality - Atlanta, GA

WFOX-FM (FOX 97) (OLDIES)Air Personality/News Anchor - Radio Atlanta, Georgia

WPUP-FM/WRFC-AM ROCKAir Personality/News Anchor - Radio Atlanta, Georgia

WGMG-FM (MAGIC 102) (AC)News Director/Anchor- Radio Atlanta, Georgia

WMSL-FM (AC)Air Personality, Public A�airs Director- Radio Atlanta, Georgia

WNIV-AM (AC)Air Personality, Public A�airs Director- Radio Atlanta, Georgia

WAEC-AM (AC)Air Personality, Public A�airs Director- Radio Atlanta, Georgia

ADDITIONAL RADIO EXPERIENCE

Passionate storyteller and driven leader offering a unique

combination of expertise across technology, content/storytelling,

and team leadership.Highly skilled in building/scaling operations,

driving operational rigor and efficiencies, solving complex

problems, and collaborating to reach people while having a

meaningful impact. Dynamic professional with multinational

experience and keen ability to drive growth in media.

Demonstrated success in driving market requirements into

production planning for major tech and media brands. Data-driven

and inclusive leader credited for ability to synthesize market trends

and effectively lead the strategy and rigorous execution of

marquee multimedia content and communications. Analytical and

creative, with proven ability to engage large audiences. Team-

builder who brings people together, strives to inspire, effect

positive change and make the world a better place. Creative

professional recognized for developing and managing marketing

programs in fast-paced integrated marketing environments.

Provide vision and leadership for results-oriented public relations

programs. Critical thinker with a track record of excelling in

cross-functional teams and driving direction and development for

creative strategy, plans, and execution. Consistently deliver

highly-engaging, quickly-deployed content.