Sporting Future:A New Strategy for an Active

Nation

Andy Reed OBEDirector – The Sports Think Tank

@andyjreed_obe

@sport_thinktank

Turning Evidence into Sound Sport Policy – Delivery & Sector Neutral

www.sportsthinktank.com

Sporting Futures -

Next Stages – 2016 to 2017

Social/Community Development

Individual Development

MentalWellbeing

Physical Health

Economic Development

Outcome Measures

Outcomes

SE Contribution and KPIs

Decrease in % of people physically

inactive

Increase % taking part at least 2 x per

month

Volunteers to be more

representative of society

Increase in no. volunteers 2 x

per year

Employment in grassroots

sport

% Publicly owned

facilities with under-utilised

capacity

Sport England’s contribution

More people from every background

regularly and meaningfully taking

part in sport and physical activity

A more productive, sustainable and

responsible sport sector

Increased non-public investment into sport

Headline results new Workforce

Survey

Increase in % pop meeting CMO Guidelines

Decrease in % pop inactive(5-18s, 19-64s and 65+)

Improved subjective wellbeing

Levels of perceived

self-efficacy

Levels of social trust

Gross Value Added by

sport sector

Sport England

• Probably responsible for majority of strategy– but not all!

• This IS a government strategy – Health – education Transport

• Consumer focus - no more "Build and they will come"

– More people from every background regularly and meaningfully taking part in sport and physical activity &

– A more productive, sustainable and responsible sport sector

More about activity than just sport

Behaviour & Attitude Challenge

Pre-contemplation

Contemplation

Preparation

Action

Maintenance

High levels of resource required. Large gains against 5 DCMS outcomes. Relatively low numbers.

1

Greatest opportunity in terms of numbers / scale. Varying gains across 5 DCMS outcomes

2

3

Lowest opportunity against 5 DCMS outcomes. Limited number gains due to high levels of current engagement. Heavy focus of existing investment.

Much more about changing consumer behaviour

Changing emphasis to Outcomes

What is Important & Points to Take Away

Diversity

Governance

Economic impact

CSP Review

Duty of Care

5-14 – school games, SGOs, Schools & Clubs

UKSport – medals –

Spectators

Workforce

Volunteering

Delivery neutral

Social Impact Funding

Active LivesSport Business Council

Annual report to parliament

Recognition of L GovtPublic Health priorities

LlepsPartnerships – locality

based Open data & tech Outdoors activity

Year 6 25m swimmingSchool Games

Take Aways• This is a vastly different approach

to the last 2 periods of investment through Whole Sport Plans.

• Take on Board the whole strategy & its new emphasis to move away from sport for sports sake

• Concentrate on consumer behaviour and least active

• Collaborate and partnership –

• Target new groups – those most disadvantaged

Outcome driven – not APS

Conclusion & Questions