angie henderson moncada - creative samples - progress maker stories

7/25/2019 Angie Henderson Moncada - Creative Samples - Progress Maker Stories

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CITI 2015 GLOBAL BRAND

CREATIVE INVENTORY01.08.16


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2CITI 2015 GLOBAL BRAND CREATIVE INVENTORY

Global Brand Creative(Anthem) Leadership

Progress Makers Creative Public Lighting Authority of Detroit

Revolution Foods

Everglades (South Florida Water Management District)

Schomburg Center for Research in Black Culture

South Africa International Housing Solutions

Kickstart KOMA

Toyota

Ghana

Lima

Panama Metro

Manny Medina

Tsao Foundation

Renova

Urban Progress UK

Urban Progress Indonesia

Urban Progress Malayasia

Other Progress Makers Creative


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2015 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroupInc.

citi.com/progress

At one point, 40 percent of streetlights in Detroit didnt work.

This made life even more difficult for a city that was already struggling.

The Public Lighting Authority of Detroit devised a plan to reilluminate

the city. But finding a bank to finance the project during Detroits bankruptcy

was challenging. Citi stepped up and committed its own capital, which

encouraged other investors. So far, thousands of new LED lights have been

installed, lighting the way as a model for similar projects around the world.

For over 200 years, Citis job has been to believe in people and help

make their ideas a reality.

ITS NOT JUSTSTREETLIGHTS.ITS ABOUT A SENSEOF COMMUNITY.ODIS JONESCEO, PUBLIC LIGHTING AUTHORITY OF DETROIT

DETROIT ORIGINAL SINGLE PAGE

citi.com/progress



The Public Lighting Authority of Detroit devised a plan to relight the city. But finding

a bank to finance the project during Detroits bankruptcy was challenging. Citi stepped up and

committed its own capital, which encouraged other investors. So far, thousands of new LED lights

have been installed, lighting the way as a model for similar projects around the world.

For over 200 years, Citis job has been to believe in people and help make

their ideas a reality.

2015 Citibank, N.A. Citi and Citi with Arc Design are registered service marks of Citigroup Inc. The Worlds Citi is a service mark of Citigroup Inc.

HOW MANYLIGHT BULBSDOES IT TAKE TO

CHANGE A CITY?

DETROIT ALT SINGLE PAGE3/15/2015 7/14/2015


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At one point, 40 percent of streetlights

in Detroit didnt work. This made life

even more difficult for a city that was

already struggling.

The Public Lighting Authority of Detroit

devised a plan to reilluminate the city.

But finding a bank to finance the projectduring Detroits bankruptcy was challenging.

Citi stepped up and committed its own

capital, which encouraged other investors.

So far, thousands of new LED l ights have

been installed, lighting the way as a model

for similar projects around the world.

For over 200 years, Citis job has

been to believe in people and help


HOW MANY

LIGHT BULBSDOES IT TAKE TOCHANGE A CITY?

citi.com/progress

2015Citibank

,N.A.CitiandCitiwithArcDesignareregisteredservicemarksofCitigroupInc.TheWorldsCitiisa

servicemarkofCitigroupInc.

DETROIT ALT SPREAD 5/01/2015


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2015 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markofCitigroupInc.

citi.com/progress



The Public Lighting Authority of Detroit devised a plan to reilluminate

the city. But finding a bank to finance the project during Detroits bankruptcy

was challenging. Citi stepped up and committed its own capital, which

encouraged other investors. So far, thousands of new LED lights have been

installed, lighting the way as a model for similar projects around the world.



ITS NOT JUSTSTREETLIGHTS.ITS ABOUT A SENSEOF COMMUNITY.ODIS JONESCEO, PUBLIC LIGHTING AUTHORITY OF DETROIT

4/25/2015


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BANKER YOUTUBE VIDEO

2/2015


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LIGHT INSTALLER :15 PRE-ROLL VIDEO

2/2015


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TIME LAPSE :15 PRE-ROLL VIDEO

2/2015


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TURN THE LIGHTS ON INTERACTIVE BANNER 2/2015


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TIME LAPSE RICH MEDIA BANNER

ILLUMINATE DETROIT FLASH BANNER

ODIS FLASH/STATIC BANNER

2/2015


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16INSTAGRAM STILLS

ODIS SOCIAL CARD

2/2015


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#progressmakers

Over 20 million kids in America lack access to healthy food. So, a company

called Revolution Foods came up with a solution: affordable, nutritious, kid-inspired

meals, available in schools and stores.

To make an impact, they needed capital, financial advice and guidance. With Citis

support, they went from a small kitchen to employing more than 1,000 people,

serving a million meals a week nationwide. Now Citi is helping the company expand,

as they continue their mission to make nourishing food accessible to all.

For over 200 years, Citis job has been to believe in p eople and to help


LITTLE GIRL SINGLE PAGE 03/2015


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CONVEYOR :15 Q1 2015


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LITTLE GIRL FLASH BANNER Q1 2015


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A WATERSHEDFOR WATERSHEDS.

citi.com/progress

Half of the Everglades has already disappeared. Now the remaining half

of this fragile ecosystem is at risk from pollutants and stormwater runoff.

It was a problem decades in the making. But the millions of Florida residents,

visitors and native animals relying on this watershed didnt have decades to wait

for a solution. So the South Florida Water Management District designed innovative

stormwater treatment wetlands and Citi found a smart, speedy way to finance their

construction. Now clean water from those wetlands is replenishing the Everglades

and an incomparable global landmark is on the mend.

For over 200 years, Citis job has been to believe in people and help make their

ideas a reality.

2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroup Inc.The Worlds Citiis aservice markof CitigroupInc.

EVERGLADES ORIGINAL SINGLE PAGE 7/25/2015


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A WATERSHEDFOR WATERSHEDS.

2015

Citibank,N.A.MemberFDIC.EqualOpportunityLender.CitiandCitiwithArcDesignareregistered

servicemarksofCitigroupInc.TheWorldsCitiisaservicemarkofCitigroupInc.

citi.com/progress

Half of the Everglades has already

disappeared. Now the remaining half

of this fragile ecosystem is at risk from

pollutants and stormwater runoff.

It was a problem decades in the

making. But the millions of Florida

residents, visitors and native animals

relying on this watershed didnt havedecades to wait for a solution. So the

South Florida Water Management District

designed innovative stormwater treatment

wetlands and Citi found a smart, speedy way

to finance their construction. Now clean

water from those wetlands is replenishing

the Everglades and an incomparable

global landmark is on the mend.




EVERGLADES ORIGINAL SPREAD 8/082015


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2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markof CitigroupInc.

THERE IS NO AMERICAN HISTORYWITHOUT BLACK HISTORY.

DR. KHALIL GIBRAN MUHAMMADDIRECTOR, SCHOMBURG CENTER FOR RESEARCH IN BLACK CULTURE,

THE NEW YORK PUBLIC LIBRARY

The New York Public Librarys world-renowned Schomburg Center houses and

promotes the history and culture of people of African descent. But it urgently

needed renovations to keep its rich legacy alive. Citi provided the Center with

the necessary financial support and guidance to bring its redevelopment plans

to life. These changes will protect irreplaceable archives, increase visitor numbers

and help to preserve the story of black culture for future generations.



citi.com/progress

KHALIL ORIGINAL REVISED SINGLE PAGE 06/2015


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ITS NOT A SHARED HISTORYIF ITS NOT SHARED.

2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markof CitigroupInc.

Harlems world-renowned Schomburg Center houses and promotes

the history and culture of people of African descent. But it urgently needed

renovations to keep its rich legacy alive. Citi provided the Center with the

necessary financial support and guidance to bring its redevelopment plans to

life. These changes will protect irreplaceable archives, increase visitor numbers

and help to preserve the story of black culture for future generations.



citi.com/progress

SHARED ALT SINGLE PAGE 7/20/2015


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09/2014


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SOULA SINGLE PAGE FATHER DAUGHTER SINGLE PAGE

citi.com/progress

Twenty years after the end of apartheid, the path to wealth through

property ownership is still closed to many South Africans. International

Housing Solutions, a global private equity firm, is determined to change

that. Their idea: a fund to build safe, affordable housing for rising middle

class families. Citis early support and expertise has helped the fund grow

to finance 27,000 housing units across South Africa. Its success is being

used as a model throughout the continent.



THE KEYS TOA NEW HOME

OPEN ANEW ERA.

SOULA PROXENOSMANAGING PARTNER

INTERNATIONAL HOUSING SOLUTIONS

2014 Citibank,N.A. Citiand CitiwithArc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markof CitigroupInc.

citi.com/progress

Twenty years after the end of apartheid, the path to wealth through

property ownership is still closed to many South Africans. International

Housing Solutions, a global private equity firm, is determined to change

that. Their idea: a fund to build safe, affordable housing for rising middle

class families. Citis early support and expertise has helped the fund grow

to finance 27,000 housing units across South Africa. Its success is being

used as a model throughout the continent.



EVERY CLOSINGIS ALSOAN OPENING.

2014 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroupInc.

1/19/2015 1/19/2015


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THE KEYSTO A NEW HOME

OPEN A NEW ERA.SOULA PROXENOS

MANAGING PARTNERINTERNATIONAL HOUSING SOLUTIONS

International

Housing Solutions,

with Citis help,

is providing safe,

affordable housing

units for rising

middle-class

South African

families.

2

015Citibank,

N.A.

CitiandCitiwithArcDesignareregister

edservicemarksofCitigroupInc.

TheWorldsCitiisaservicemarkofCitigro

upInc.

SOULA SOCIAL CARD Q1 2015


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ELECTRICITYIS POWERINGPROGRESS.

2014 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroup Inc.

citi.com/progress

The majority of Ghanas hospitals are located in its two largest cities, yet more than

half of its 25 million population live in rural areas, most without access to electricity.

The Government of Ghana devised a plan to build new hospitals and bring

electricity to over 500 remote towns. Citis long-standing Pan-African presence

allowed us to work with government leaders to provide long-term financing for

these projects. The result is better health care, more jobs and an increased

standard of living for the Ghanaian people.

For over 200 years, Citis job has been to believe in people and to help make

their ideas a reality.

SCHOOLBOY SINGLE PAGE 2/23/2015


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PROGRESS.NOW MEASURED

BY THE GALLON.

2014 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroup Inc.

citi.com/progress

Lima has one of the driest climates in South America. To adequately

serve the areas nine million inhabitants, Perus water utility, Sedapal,

came up with a plan: a construction project to channel a more reliable

flow of water from the nearby Andes.

Citi worked with them to create a financing system that made it easier

to pay contractors and monitor and track expenses. Now construction of

the channel is underway, with two treatment plants to follow.



DRINKING WATER SINGLE PAGE 2/23/2015


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2015 CitibankN.A.Member FDIC.EqualOpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markofCitigroupInc.

citi.com/progress

Panama Citys growth has been fast, but success has

made commutes slow. To alleviate congestion, the Government

of Panama made building a mass transit system a priority. Citi,

with a history in the country dating back to funding the Panama

Canal, worked with government leaders to arrange financing for

the Panama Metro project. The end result: Better access to

jobs and healthcare services, as well as reduced greenhouse

gas emissions.

For over 200 years, Citis job has been to believe in people

and help make their ideas a reality.

REDUCING TRAFFIC.MOVING LIVES FORWARD.

PANAMA SINGLE PAGE

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citi.com/progress

Panama Citys growth has been

fast, but success has made commutes

slow. To alleviate congestion, the

Government of Panama made building

a mass transit system a priority. Citi,

with a history in the country dating

back to funding the Panama Canal,

worked with government leaders toarrange financing for the Panama Metro

project. The end result: Better access

to jobs and healthcare services,

as well as reduced greenhouse

gas emissions.




2015CitibankN.A.MemberFDIC.EqualOpportunityLender.CitiandCitiwithArcDesignareregis

teredservicemarksofCitigroupInc.TheWorldsCitiisaservicemarkofCitigroupInc.REDUCING

TRAFFIC.MOVING LIVESFORWARD.

PANAMA SPREAD

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REDUCING TRAFFIC.MOVINGLIVES FORWARD.

2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markof CitigroupInc.

With Citis help, the Panama Metro Project is making

the city more accessible to its people.

7IN TABLET PORTRAIT

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015Citibank,N.A.MemberFDIC.EqualOpportunityLender.CitiandCitiwithArcDesignareregisteredservicemarksofCitigroupInc.TheWorldsCitiisaservicemarkofCitigroupInc.

REDUCING

TRAFFIC.MOVINGLIVESFORWARD.

With Citis help,

the Panama Metro

Project is making the

city more accessible

to its people.

10IN TABLET PORTRAIT

10IN TABLET PORTRAIT

2015 Citibank,N.A.Member FDIC.EqualOpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis a service markof CitigroupInc.

With Citis help, the Panama Metro Project is making

the city more accessible to its people.

REDUCING TRAFFIC.MOVING

LIVES FORWARD.

11/16/2015


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2:00 SPOT Q4 2015


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55BRAZIL SPREAD

Q4 2015

#progressmakers

QUE TIPODE BANCO INVESTIRIAEM UM SONHO?

A demanda por energia eltrica cresce

4% ao ano. Mas em 2030 pode no

haver espao para construo de novas

hidreltricas.

Pensando nisso, a Renova Energia surgiu

com o sonho de um Brasil movido

a energia renovvel. E o Citi deu todo

o suporte para a produo de uma

energia limpa que j atende mais

de 6,5 milhes pessoas em todo o pas.

Hoje, o Citi est pronto para continuar

apoiando a Renova Energia na busca de

um futuro melhor para todos.

Veja como o Citi est ajudando

no progresso do pas:

citi.com.br/progresso


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56BRAZIL SPREAD

Q4 2015

#progressmakers




hidreltricas.













QUE TIPODE BANCO INVESTEEM UMA FAZENDADE VENTO?


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Q4 2015

#progressmakers




hidreltricas.














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58BRAZIL SPREAD

Q4 2015

#progressmakers

QUEM AJUDARIAO INTERIOR ASONHAR QUE NEMCIDADE GRANDE?

No Brasil, 83% das empresas

no encontram mo de obra

qualificada. Principalmente

no interior.

O Grupo Zema queria mudar isso

atravs da gerao de empregos

e da qualificao profissional.

E, com o apoio do Citi, levou

o progresso para mais de 500

cidades.

Alm de milhares de empregos

e centenas de profissionais

formados, essa parceria deu ao

povo do interior acesso indito

a bens de consumo e a chance

de conquistar um futuro me lhor.




1 _ 1 _ _ _ _ _ . 1 1 1 1 :1


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#progressmakers

O Brasil perdeu 55% de seus pe quenos

produtores rurais na ltima dcada

por causa dos altos custos de produo.

Mas a Piracanjuba, uma das maiores

empresas de lcteos do pas, quis garantir

a continuidade desse negcio familiar.

E encontrou no Citi o apoio e a experincia

para isso.

O resultado um futuro melhor para

milhares de trabalhadores e suas

comunidades, atravs de investimentos

na profissionalizao de toda a cadeia

de produo familiar local.




DESDE QUANDOUM NEGCIO DEFAMLIA VIROU ONEGCIO DE UMBANCO?

Marcos e Csar Helou

Scios-diretores da Piracanjuba

1 _ 1 _ _ _ _ 1 . 1 1 1 1 1:


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63GARDEN BRIDGE 259X170

The Garden Bridge is more

than just a way to get people

from one side of the Thames to

the other. Once finished, it will

help to connect communities,

make a positive impact on

Londons environmental footprint

and keep London at the leading

edge of bold city development.

Citi is proud to provide funding

and financial expertise to a

project that will breathe new

life into this historic city.

For over 200 years, Citis job

has been to believe in people and

help make their ideas a reality.

citi.com/progress

BUILDINGA BRIDGEWITH A VIEWOF LONDONS

FUTURE.

ImageArup

2015CitibankN.A.,LondonBranch.CitiandCitiwithArcDes

ignareregisteredservicemarksofCitigroupInc.

Citiinthe

UKisauthorisedandregulatedbytheFinancialConductAuthority.

Q4 2015


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64GARDEN BRIDGE 267X200

The Garden Bridge is more than just a way to get people

from one side of the Thames to the other. Once finished,

it will help to connect communities, make a positive impact

on Londons environmental footprint and keep London at the

leading edge of bold city development. Citi is proud to provide

funding and financial expertise to a project that will breathe

new life into this historic city.

For over 200 years, Citis job has been to believe in people

and help make their ideas a reality.

BUILDINGA BRIDGE WITHA VIEW OFLONDONSFUTURE.

2015 Citibank N.A., London Branch. Citi and Citi with Arc Design are registered service marks of Citigroup Inc.

Citi in the UK is authorised and regulated by the Financial Conduct Authority.Image Arup

Q4 2015


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citi.com/progress

Cities are the ultimate example of progress. Home to

over 50% of the worlds population, their continued growth

depends on a cycle of inspiration and innovation, driven by

ever-evolving infrastructure and education needs and

enabled by experienced, knowledgeable partners like us.

For over 200 years, Citis job has been to believe in

people and help make their ideas a reality.


Citi in the UK is authorised and regulated by the Financial Conduct Authority.

SOMESEE CITIES,

WE SEE WORKSIN PROGRESS.

GARDEN BRIDGE SINGLE PAGE

Q4 2015


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citi.com/progress

Cities are the ultimate example of progress. Home to

over 50% of the worlds population, their continued growth

depends on a cycle of inspiration and innovation, driven by

ever-evolving infrastructure and education needs and

enabled by experienced, knowledgeable partners like us.

For over 200 years, Citis job has been to believe in

people and help make their ideas a reality.

CITI IS

FOR CITIES.


Citi in the UK is authorised and regulated by the Financial Conduct Authority.

GARDEN BRIDGE SINGLE PAGE

Q4 2015


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74/138

74

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CITI IS ON A MISSION TOMAKE THE CITIES OFTHE WORLD AS GREATAS THEY CAN BE.

citi.com/progress

S:744.25mm (2977mm)

S:363.25m

m(1453mm)

T:762mm (3048mm)

T:381mm(1524

mm)

ENT0 04512 SP 12 SHEET 13.indd 1 10/21/15 10:27 A

18

T U I : 2 2- 2 - . ateK

700

APP:CS6INK:

FONTS:MinionPro (Regula r;OpenType)Helvetica Neue (Bold;TrueType)Interstate(Ex traLightIta lic;Type1)LINKS:M_GettyImag-es-543197951-2[1]1500.tif


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FOR OVER 200 YEARS, CITIHAS BEEN IN THE BUSINESSOF HELPING CITIES REALISETHEIR DREAMS.

citi.com/progress

S:744.25mm (2977mm)

S:363.25mm

(1453mm)

T:762mm (3048mm)

T:381mm(1524m

m)

ENT0 04512 SP 12 SHEET 18.indd 1 10/21/15 12:53 P

8

T U I : 2 2- 2 - . ateK

700

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2015

10-19-20155:46P

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CITIS FINANCIALSOLUTIONS HELP BRINGPROGRESS TO CITIESAROUND THE WORLD.

citi.com/progress

S:744.25mm (2977mm)

S:363.25mm

(1453mm)

T:762mm (3048mm)

T:381mm(1524m

m)

ENT004512 SP12 SHEET 8.indd 1 10/21 /15 10:56 A

12

T U I : 2 2- 2 - . ateK

700

APP:CS6INK:

FONTS:HelveticaNeue(Bold;TrueType)Interstate(Ex traLightIta lic,LightIta lic;Type1)Interstate-Bold (Regula r;TrueType)LINKS:M_DSC2133_REV2_ALT1.tif


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2015

10-19-20155:46P

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CITIFOR

DETROIT BRINGING

LIGHT TOWHEREITS NEEDEDMOST.

ILLUMINATINGDETROIT


S:744.25mm (2977mm)

S:363.25mm

(1453mm)

T:762mm (3048mm)

T:381mm(1524m

m)

ENT004512 SP12 SHEET 12.indd 1 10/21/15 12:29 P

3

T U I # : 2 2- 2 - . ateK

700

APP:CS6INK:

FONTS: inionPro(Regula r;OpenType)Helvetica Neue (75Bold;Type1)

Interstate(Ex traLightIta lic,LightIta lic;Type1)Interstate-Bold(Regula r;TrueType)LINKS: orldsCitiLockup_NoS.eps_SelectedNairobiIage_EXT_

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CLIENT: ITIVENDOR: PRODIGIOUS inNYB1 1 1 1- 1 2 -


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2015

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CITIFORNAIROBI GATHERING

LOCAL MINDSTO SOLVEGLOBALPROBLEMS.

CITIMOBILECHALLENGE


S:744.25mm (2977mm)

S:363.25

mm(1453mm

)

T:762mm (3048mm)

T:381mm(1524m

m)

16

T U I : 2 2- 2 - . 2 ateK

700

APP:CS6INK:

FONTS:MinionPro(Regula r;OpenType)HelveticaNeue(Bold;TrueType)Interstate(Ex traLightIta lic,LightIta lic,Ex traLight;Type1)Interstate-Bold(Regula r;TrueType)LINKS:M_816_02_HR_Garden-Bridge_CREDIT_Arup[1]1200.tif


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