anheuser-busch cody nilsen, joann briscoe, anuhea freitas, jessica fisher & katie boyer
TRANSCRIPT
![Page 1: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/1.jpg)
ANHEUSER-BUSCH
CODY NILSEN, JOANN BRISCOE , ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER
![Page 2: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/2.jpg)
ANHEUSER-BUSCH• BERVANA BREWERY, ST. LOUIS 1852
• RENAMED IN 1879
• BUDWEIRSER 1ST NATIONAL BEER BRAND 1876
• $125.02 (0.22) (NYSE: BUD)
• B2B2C, B2C
• 154,029 EMPLOYEES
![Page 3: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/3.jpg)
STRENGTHS• MANUFACTURING PLANTS
• BRAND RECOGNITION
• EXPERIENCE IN THE INDUSTRY
• PRODUCT DEVELOPMENT
![Page 4: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/4.jpg)
WEAKNESS• INTENSE GLOBAL COMPETITION
• HIGH DEPENDENCE ON WHOLESALERS
• FAILING TO PRODUCE
• OVER 200 BEER BRANDS
![Page 5: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/5.jpg)
OPPORTUNITIES• EXPANSION
• EXPANDING THE PRODUCT LINE
• ACCOMMODATE CHANGE
• CONNECTED WITH BUD
• DOMESTIC & INTERNATIONAL DEMAND
![Page 6: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/6.jpg)
THREATS• INCREASE IN TAXES ON ALCOHOL
• UNDERAGE DRINKING
• CHANGE IN PREFERENCE AND TASTE
• MICROBREWERS, MILLER, COORS, HEINEKEN – COMPETITORS
![Page 7: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/7.jpg)
POLITICAL• GOVERNMENT & TAXES
• NO LONGER “AMERICAN”
• REGULATIONS ON ADVERTISING
• LAWS ON DRINKING
![Page 8: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/8.jpg)
ECONOMICAL• DECLINE IN BEER CONSUMPTION
• EXCISE TAXES & BUSINESS TAXES
• RISE & FALL OF EMPLOYMENT RATES
• MERGE WITH INBEV
![Page 9: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/9.jpg)
SOCIAL• DRINK FOR SOCIAL
• FLAVORED DRINKS
• LARGE CUSTOMER
• MACRO BREWERY
• CSR
![Page 10: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/10.jpg)
TECHNOLOGICAL• BREWING PROCESS INNOVATION
• EQUIPMENT RENEWAL
• PRODUCTION EFFICIENCY
• NEW PRODUCTS
![Page 11: ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER](https://reader038.vdocument.in/reader038/viewer/2022110400/56649dca5503460f94ac0646/html5/thumbnails/11.jpg)
THANK YOU