animal agriculture alliance overview
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Interested in learning more about the Animal Agriculture Alliance? Whether you're a senior member, a new member, or just checking us out, we'd love to take a moment to share with you!TRANSCRIPT
Animal Agriculture AllianceLearn more about the nation’s oldest and largest coalition speaking on behalf of the
total animal agriculture industry.
The Alliance works to:
Connect stakeholders –nationally and internationally
Issues monthly Alliance Link newsletter focused on hot topics facing farmers and ranchers and quarterly Alliance Connection update.
“Connect”
Responds to misinformation in the media about today’s farms.
“Connect”
Hosts annual Stakeholders Summit in Washington, D.C. to bring together prominent leaders to discuss challenges facing industry.
2011 Keynote: Frank Luntz, acclaimed political strategist
“Connect”
Hosts online agriculture advocacy scholarship contest for college students.
“Connect”
Coordinates Stakeholder Advisory Task Force to develop input for USDA regarding OIE’s international animal welfare guidelines.
“Connect”
Educate the public and media about agriculture’s importance
Provides unified voice to respond to misinformation in the media about animal agriculture.
“Educate”
Effectively uses social media tools to respond to activist activity and share accurate information about food production.
“Educate”
“Educate”
Launched Activist Watch blog on Meatingplace.com to monitor and respond to activist campaigns.
Partnered with Miss America 2011 Teresa Scanlan to launch website celebrating American agriculture in response to CSPI’s “Food Day”.
“Educate”
Encourages stakeholder action, such as what led to [yellow tail] wine company’s decision to stop funding animal rights organizations.
“Educate”
Re-launched Adopt a Teacher program to provide K-12 teachers with resources on key agricultural issues.
Thanks to IFEEDER for a 2011 – 2012 grant!
“Educate”
Commissioned research to better understand how activists are appealing to religious community.
Research conducted by Dr. Wes Jamison,
Palm Beach Atlantic University
“Educate”
Hosted exhibit to educate the 600,000 attendees of the 2010 World Equestrian Games about today’s farms.
“Educate”
Protect consumer choice
and farmers’ right to produce safe, affordable,
plentiful food supply
Coordinated diverse coalition to respond to the Pew Commission on Industrial Farm Animal Production.
“Protect”
Monitored animal-focused legislation and state and federal level and connected law makers with experts on agricultural practices.
“Protect”
Developed farm and facility security recommendations to prevent undercover activists from infiltrating.
“Protect”
“Protect”
Coordinated industry wide outreach to activist-driven Meatless Monday campaign, including a report from Dr. Jude Capper of Washington State University.
Hosts workshops to assist in developing state agricultural coalitions.
“Protect”
Who is the Alliance?
Mission:To communicate the importance of modern animal agriculture to consumers and the media. The Alliance educates these audiences about topics ranging from animal welfare to biotechnology using reliable, science-based information.
Formed: 1987
Membership: Individual farmers and ranchers, producer organizations, suppliers, packer-processors, scientists, veterinarians, and retailers
FARM TABLE
Suppliers Producers TransportersDistributors/
Retailers/Restaurants
Processors Consumers
Animal Scientists Veterinarians
Researchers/Land Grant Universities
2012 Board of Directors
American Feed Industry Assn. Bayer Animal HealthAmerican National Cattlewomen, Inc. National Pork Producers CouncilAmerican Sheep Industry Assn. Elanco Animal HealthAmerican Veal Association Hy-Line Merck Animal Health Diamond VNat’l Cattlemen's Beef Assn. American Farm Bureau FederationNational Chicken Council Iowa Soybean AssociationNational Milk Producers Fed. Morning Fresh Farms, Inc.National Pork Board Murphy-Brown, LLC National Turkey Federation Provimi North America United Egg Producers Genus Americas//PIC USA
United Soybean Board U.S. Poultry & Egg Association
Leadership
Kay Johnson SmithPresident & CEO
Johnson Smith has been with the Alliance for 17 years and has extensive experience responding to activists’ attacks against agriculture.
Leadership
Chris Ashworth, DVMChairman
Dr. Ashworth represents Elanco Animal Health on the Alliance’s Board of Directors. He is also a large animal veterinarian and cattleman, based in Arkansas.
Ask Us About:
Animal welfare on today’s farms.
Ask Us About…
Activist attacks on agriculture- including legislative initiatives, undercover videos,
and PR campaigns.
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Agriculture’s outreach efforts using traditional and social media.
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International animal welfare guidelines development by the World Organization for Animal Health (OIE).
Ask Us About…
Farm and facility security
recommendations.
Ask Us About…
http://www.twitter.com/animalag
http://www.facebook.com/animalagalliance
http://www.youtube.com/animalagalliance