animal health foundation web/social media report april 2013
DESCRIPTION
Report on Animal Health Foundation social media efforts for 2013 Board of Directors meeting.TRANSCRIPT
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Animal Health FoundationInternet Awareness Report 2012-2013
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PROJECT
DATE MEDIA2012-2013 WEB SITE, YOU TUBE, FACEBOOK, PR
GET THE WORD OUT:AHF research + education = progress
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WEB SITE: AHF-LAMINITIS.ORG
Average visitors per month in 2012 = 3,000
Visitors in March 2013 = 6,597
“Spring Ahead” has had 3x more readers than any other article or page on the website
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Mobile Web Site Format• 10% of web visitors use Smartphone or iPad; Web site mobile version now automatically switches to a single column when read on a Smartphone or iPad
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TWITTER isthe AHF weak spot in social mediaJuly 2012: 96 followersApril 2013: 139 followers
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facebookworks well for the animal health foundation
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Facebook Statistics
Facebook “Likes” July 2012 153
Facebook “Likes” March 2013 328
People love to share good pictures related to laminitis
People are generous in sharing AHF news
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DEMOGRAPHICS: Age/Sex
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DEMOGRAPHICS: Location
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Most popular post reached 33,940 people.
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AHF Video Channel
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AHF on YouTube
5 education videos about laminitis (series)
1 general fundraising/awareness video
Total number of series views to date: 24,953
Series views last month 2,373
Videos can now be viewed on website home page via YouTube mini-viewer window
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American horse publicationsprofessional association for publicity and networking
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AHP Membership
Allows free distribution of press releases to virtually all US horse magazines and media outlets.
Keeps AHF’s name in front of editors, producers, etc.
AHF has had varying success with press releases but exposure is excellent.
May have helped with article about Don and AHF in April 2013 EQUUS.
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And what’s next?WHAT ARE YOUR IDEAS?