animated mcdonalds case study
TRANSCRIPT
PowerPoint Presentation
HUMAN RESOURCESMC DONALDSGLOBAL
Presentation bySagar PaulIHRM
INTERNATIONAL SALESYOURPINPINTERESTUSERSSUGGESTEDPINSSUGGESTEDPINS
[email protected] COUNTRIES18,000+ RestaurantsServing 33 million people/ day
Fast Food ChainYOURPINPINTERESTUSERSSUGGESTEDPINSSUGGESTEDPINS
[email protected]%+Operating IncomeFrom SalesOutside USA
WorkforceYOURPINPINTERESTUSERSSUGGESTEDPINSSUGGESTEDPINS
FACTORS TO CONSIDER
PRODUCTS
FACTORS TO CONSIDER
SERVICES
FACTORS TO CONSIDER
LEGAL PRACTICES
FACTORS TO CONSIDER
POLITICAL PRACTICES
FACTORS TO CONSIDER
ECONOMICAL PRACTICES
FACTORS TO CONSIDER
HR PRACTICES
ROLE OF HR
HR PRACTICESFOR NEW LOCATION
HR ROLE
HR professionals research the new country and determine how :
matt_siltala16
HR ROLEYOURLOCATIONCUSTOMITINERARY
Determine how HR activities must be adjusted.
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HR ROLE
contact HR professionals from other U.S. firms operating in the country and ask them questions about laws, political factors, and cultural issues.
HR ROLE
conduct an analysis using a detailed outline to ensure that all relevant information has been gathered
HR ROLE
Data gathered might include :
what employment restrictions exist on ages of employees and hours of work
what benefits must be offered to full-time and part-time employees (if part-time work is allowed)
other operational requirements.
Once a decision has been made to begin operations in a new country, the employment process must begin.
Employment Process
Russia, 27,000 people initially applied to work at the first McDonald's in Moscow.DESIRABLE EMPLOYER.WHY?
Employment Process
Recruiting and selection activities focus on obtaining employees with customer service skills.CUSTOMER SERVICE IS IMPORTANT
Employment Process
Focus is to identify individuals who will be friendly, customer service-oriented employees.COUNTER REP. & CASHIER?
A "trial" process whereby some applicants work for a few days on a conditional basis may be used to ensure that these individuals will represent McDonald's appropriately and will work well with other employees.
Employment Process
leadership skills, highwork expectations, and management abilities appropriate to a fast-paced restaurant environment.
Store [email protected]
Employment Process
After applicant screening & interviews have been completed, individuals are asked to work for up to a week in a restaurant.
Store [email protected]
Both the applicants and the company representatives evaluate one another to see if the job "fit" is appropriate.
Store [email protected]
After the first group of store managers and assistant managers are selected
Store managers?future managers and assistant managers are chosen using internal promotions based on job [email protected]
Once the restaurants are staffed, training becomes crucial to acquaint new employees with their jobs and the McDonald's philosophy of customer service and quality
McDonald's has taken its Hamburger University curriculum from the United States
and translated it into 22 different languages to use in training centres throughout the world.
cultural factors that might be important in a training program for food handlers at McDonald's in Saudi Arabia?
McDonald's in Saudi Arabia
is a major national initiativelaunched by the Human resourcesDevelopment Fund (HRDF) specifically toassist job seekers, students and thoseeager for career development,
is also forcompanies and business owners, who can meet the demands of the Saudi labor market and the needs of everyone involved, via a digital platform.
offers three major products through this platform:
E-Learning and Blended LearningOn Job TrainingCertifications
FACTORS AFFECTING FOOD HANDLERS BEHAVIOR
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INFLUENCING FACTORS
I. FOOD HANDLERS IN SOCIAL AND CULTURAL SETTINGYOURLOCATION
CUSTOMITINERARY
Work status
Work norms
Leadership
Income /social class
Ethnicity
Religious belief
Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business. One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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INFLUENCING FACTORS
II. FOOD HANDLERS AS ANINDIVIDUALYOURLOCATION
CUSTOMITINERARY
Learning & motivation
Attitude towards work
Personality & perception
Risk handling
Ability to control situation
Self maintainance
Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business. One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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INFLUENCING FACTORS
III. HALAL YOURLOCATION
CUSTOMITINERARY
Understanding of religiousnorms. For instance, Muslim in Saudi Arabia will only eat Halal food. Thus, Non Halal should not besoldat McDonalds in Saudi Arabia.
Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business. One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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INFLUENCING FACTORS
I V. LEARNING & COMMUNICATION STYLE YOURLOCATION
CUSTOMITINERARY
It will be a value added if we can speak Arabic. They will respect and appreciate it. Understand their communicationstylesand do not misunderstand it when they speak.
Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business. One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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INFLUENCING FACTORS
V. UNDERSTAND THE FORMAL & INFORMAL REGULATIONSYOURLOCATION
CUSTOMITINERARY
It is important to know the regulation of the country before doing business in Saudi Arabia. To ensure we follow their country rule and regulations.
Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business. One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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INFLUENCING FACTORS
VI. UNDERSTAND THE IMPORTANCE OF ETHICS & WORK CULTUREYOURLOCATION
CUSTOMITINERARY
Understand theethicand work culture in Saudi Arabia. This is to know the way they work and we will have agood relationshipwith the colleague.
Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business. One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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INFLUENCING FACTORS
VII. CULTURAL SHOCK & FLEXIBILITYYOURLOCATION
CUSTOMITINERARY
Learn on managingculture shock & the importance of level of flexibility. Understand that flexibility is the key to fit in the job profile as an expatriate.
Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business. One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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what similarities do you expect to exist among McDonald's customers and employees in both the United States and abroad?
------VS---------------SIMILARITIES
Saudi Arabia
United States of America
SAUDI ARABIA & UNITED STATES OF AMERICA
SIMILARITIES AMONG CUSTOMERS
Positive attitude
Acceptability by consumers
Leadership
Brand preference
A place for family and friends get together
Religious belief
SAUDI ARABIA & UNITED STATES OF AMERICA
SIMILARITIES AMONG EMPLOYEES
Interest in learning
Diversity at work
Good communication
Ethical in nature
Positive attitude
Customer care is first preference
THANK YOU