animation action series in india
TRANSCRIPT
Program Name :HALLSSHOW
By Balasubramanya Kevin manohar
Genre :animation-action
• First time ever in India , bringing a new concept from nowhere , Animation Action .
• You would have seen action sequence in normal Indian films where there are cars , trucks flying in the air . Lot of over exaggeration done .
• Now its time to bring in the new era of action where a animated cartoon character will do it all instead of real heroes doing unbelievable things .
Objective . Target audience . At least when this is animated , people can digest anything in animation instead of watching real human doing things that even God cant !
Hypothesis :• How to get Target audience
Challenges • Duration • Why people wanted to see ?• in which channel should I telecast ?• timing
Marketing Challenges Customer wants, needs and expectations are
changing more rapidly • We operate in a market where all viewers want
essentially the same thing • Competition for viewers is intense • Competition is now global rather than just
domestic • NEED to compete with other shows
Production Challenges• viewers are increasingly demanding better
quality • need to capture the audience • create a demand in the market
Research methods • Surveys • Questionnaires• target audiences reviews • public opinion• Analysis• online focus groups• funding bias
Marketing • Social media • Games show • Giveaways • Comic strips • Promos • Merchandising• inter-active session
Production research • Voice artist • 2d animators • Workstations • Studios • cameras• directors • Writers • Art direction • Staff
Questionnaire• Basic type of TV shows ?that u would watch • Preferred television viewing time ?• satellite TV connection or regular • Do you have a computer at home? • Do any of the computers in your home allow you
to view video over the internet, such as television programs or movies?
• Thinking just about Monday through Friday during the past seven days, approximately how many hours per day would you say you spent at home, not counting the time when you were asleep?
• In the evening, does your household more often watch television in groups of two or more, or do people mainly watch television by themselves?
• Some people turn on the TV to watch particular programs while others turn on the TV to watch whatever happens to be on. Would you say you are more likely to turn on the TV to watch particular programs, or do you turn it on to watch whatever happens to be on?
• While you are watching television, do you tend to just pay attention to the program, or are you likely to do other things, like reading, talking, or working while you also watch or listen to TV?
• would u like to watch animation programs ?• will u be able to show ur kids in future ?• what kind of genre ,exactly looking for in
television ?• do u recommend others to watch ?
• Age groups -
10-15 15-20 20-30
• Duration
6-7
7-8 8-9
• What kind of genre ?
•
Action drama Fantasy adventure
romantic
• Do u like animated movies ?
• Yes No
• Duration of the program (will u watch a animated program )
1 hour 30 min
• Do you have any idea about animated action
Yes No
If yes explain in your words :-
• Survey was done within a house ,where each person has given their own way of answers .
• This will be shown through table
Category 1
Category 2
Category 3
Category 4
0 1 2 3 4 5 6
Series 3Series 2Series 1
•Research done with friends
Data analysis • Age group
10-15 years
5-10 years
15-20 years
20-30 sum
age group
0
5
10
15
20
25
30
35
Series1
Fav.channel
pogo nick hungar cartoon sumfav.channel
0
5
10
15
20
25
30
35
Series1
Fav.character
supermanchota bheem
batmanspiderman
sumfav,character
0
5
10
15
20
25
30
35
Series1
Duration
6-7 pm 7-8 pm 8-9 pm other sumdurattion
0
5
10
15
20
25
30
Series1
Genre
action adventure thriller comedy romance other sum0
5
10
15
20
25
Series1
About animation
yes nosum
review
like no
sumreview
0
5
10
15
20
25
Series1
Overall conclusion :10
-15
year
s
5-10
yea
rs
15-2
0 ye
ars
20-3
0
sum
pogo
nick
hung
ar
cart
oon
sum
supe
rman
chot
a bh
eem
batm
an
spid
erm
an
sum
6-7
pm
7-8
pm
8-9
pm
othe
r
age group fav.channel fav,character durattion
0
5
10
15
20
25
30
35
Series1Series2Series3Series4Series5Series6Series7Series8Series9Series10Series11Series12
Results
Se-ries1
0
5
10
15
20
25
30
35
age group10-15 years 5Series4Series5Series6Series7Series8Series9Series10Series11Series12action15